Blog Posts - Ad Retargeting



Ad retargeting, there is a fine line between clever and creepy

A close friend of mine recently was surprised when she found that an ad for an online retailer seemed to follow her to several websites.  When I told her that the retailer was using retargeting in their advertising she actually became quite upset an...
by New Media and Marketing on Nov 8, 2012

Retargeting: The New Behavioral Ads

Reporting from Search Marketing Expo (SMX) One of the first sessions yesterday at SMX was the Retargeting: The New Behavioral Ads. This session focused around understanding how minute in details and data driven serving up display ads across content n...

Retargeting: The New Behavioral Ads

Reporting from Search Marketing Expo (SMX) One of the first sessions yesterday at SMX was the Retargeting: The New Behavioral Ads. This session focused around understanding how minute in details and data driven serving up display ads across content n...


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