Blog Posts - Brand Equity



Mitsubishi’s latest scandal: enough to shake it right out of the passenger-car market?

Above: The Mitsubishi eK Wagon, one of the cars at the centre of the company’s latest scandal. One thing about creating and running Autocade is that you gain an appreciation for corporate history. Recently, I blogged about Fiat, and the trouble...
by Jack Yan: the Persuader Blog on Apr 26, 2016

Google and Facebook should not head “top brands” lists when consumers do not trust them

I’ve always been surprised when I see Google or Facebook appear on any “top brands” lists. It’s branding 101 that a strong brand must have loyalty, awareness, positive associations, perceived quality, as well as proprietary assets, based on t...
by Jack Yan: the Persuader Blog on Feb 10, 2016

Ikea tries to shut down its biggest fan site, showing us how the company thinks within

In an age of social media, you would think it was the most stupid thing to try to shut down the biggest online community you have.    Ikea has done just that, on IP grounds, against Ikea Hackers, by getting their legal department to send Ju...
by Jack Yan: the Persuader Blog on Jun 17, 2014

MG SUV soon a reality: good

I have to admit I get a bit bored of those crying foul now that MG will launch an SUV, one which seems to have some parallels with the Ssangyong Korando C (left).    They say that MG should have made sports cars as part of its revival, and...
by Jack Yan: the Persuader Blog on Feb 6, 2014

How Brands Grow – Blowing Up Marketing Shibboleths

How Brands Grow by Dr. Byron Sharp If you’ve never read it, you should. Dr. Sharp, from the Ehrenberg Institute of Marketing Science, takes aim at many well established marketing beliefs and systematically demonstrates with data that they are o...
by Randall Beard's Blog on Jan 3, 2014

How Brands Grow – Blowing Up Marketing Shibboleths

How Brands Grow by Dr. Byron Sharp If you’ve never read it, you should. Dr. Sharp, from the Ehrenberg Institute of Marketing Science, takes aim at many well established marketing beliefs and systematically demonstrates with data that they are o...
by Randall Beard's Blog on Jan 3, 2014

Useful Resources for First Time Entrepreneurs

Entrepreneurs & Startups Entrepreneur.com – Business ideas and trends from Entrepreneur Magazine. The latest news, expert advice, and growth strategies for small …Continue reading »...

Useful Resources for First Time Entrepreneurs

Entrepreneurs & Startups Entrepreneur.com – Business ideas and trends from Entrepreneur Magazine. The latest news, expert advice, and growth strategies for small …Continue reading »...

6 Marketing metrics that matter!

  Source: blog.hubspot.com...

6 Marketing metrics that matter!

  Source: blog.hubspot.com...

How to say “No” to a Customer !!

It is important to learn the art of saying “No” to a customer in a manner that the customer can …Continue reading »...

Do you use online video to promote your website or blog?

Video promotion the latest trend of branding a business. No matters what type of business you have. If your way of …Continue reading »...

The Importance of Solid Brand Identity

The latest from Rabid Office Monkey:In an age in which consumers are spoiled for choice, the significance of brand identity becomes ever more vital. Whilst the state of the economy has made consumers more cautious, it has not stopped them purchasing...
by Rabid Office Monkey on Jun 20, 2013

The Impact and Importance of Brand Adoption by Sales Reps and Managers

The Impact and Importance of Brand Adoption by Sales Reps and Managers You may recall the research I presented a few weeks ago from the market research firm BuyerSphere that states the top two sources of information for executive level buyers are th...

Should brands release products that aren’t 100% ready ?

There is an interesting article in the new issue of Fast Company called “Starbuck’s Leap of Faith”.  The byline is that the worlds largest coffeehouse chain regularly launches products before they’re perfect and the author wa...
by New Media and Marketing on May 18, 2013

What’s on the door can count more than who runs the shop

by Jack Yan: the Persuader Blog on Feb 5, 2013

Vacancy For Brand Manager At PZ Cussons Plc, Lagos

PZ Cussons Nigeria Plc is part of a large Group of multinational companies that is engaged in the manufacture and distribution of household goods. Our company brands are household names and leaders in various segments of the market. Owing to the con...

Ratan Tata

Yesterday,ie on 28th of December 2012, on his birthday,when he turned 75, Ratan Tata retired,succeeding on his third try.In 2002, when Tata was to retire at 65, the Tata Sons board promptly re-designated him non-executive chairman, which meant he c...
by Wealthymatters on Dec 28, 2012

Gul Ahmed Fall/Winter Collection 2012/13 Gorgeous Designs

Gul Ahmed Fall/Winter Collection 2012/13 Gorgeous Designs Gul Ahmed is a household name in Pakistan. Recently Gul Ahmed launched latest stitched dresses Gul Ahmed Fall/Winter Collection 2012/13 Gorgeous Designs.Gul Ahmed Textile Mills... Read more...
by gossipfunsouls on Nov 10, 2012

Verghese Kurien On Building A Successful Brand

The success of the Amul brand name has, no doubt, resulted in my being asked to comment on its history and the reasons for its success. I have, therefore, reflected on the long history of the brand to see if I could distill reasons why Amul is a...
by Wealthymatters on Sep 10, 2012


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