Blog Posts - Branding Tips



TIME TO REBOOT YOUR BRAND? HERE’S HOW

MANY COMPANIES–YAHOO, STARBUCKS, WENDY’S, AMONG OTHERS–HAVE RECENTLY UPDATED THEIR BRANDS. SHOULD YOU FOLLOW THEIR LEAD? 1) Tie the update to real change. Non-marketers may think of branding as just a logo change but smart marketers...
by Superscope Media on Nov 15, 2013

Connecting With Customers: How to Market to Their Emotions

We tend to focus all our energies on our business features — from pricing to product claims to timetables. But it’s not the facts that set you apart. The rational elements of your business do little to differentiate you from your competit...
by Superscope Report on Jul 12, 2013

5 Secrets for Making Your Logo Stand Out

Your logo is the face of your company. It will often be the first thing people see and the main thing they remember. If asked, most of us could name at least a few iconic logos, whether it be Coca-Cola’s cursive script or the namesake bird of...
by Superscope Media on Jun 19, 2013

Are Color Trends Important in Product Design?

Emotional resonance is key to successful design. Consider color: Its influence begins in childhood, when you probably picked your favorite. “It’s really multilayered, the human reaction to color,” says Courtney Garvin, an Atlanta-b...
by Superscope Report on Jun 18, 2013

HOW YOUR BRAND CAN CREATE, TRACK, AND LEARN TO LOVE BIG CONTENT

Major marketers such as Coke and Red Bull have made content strategy a priority and are charting a bold path in content creation across a vast online and offline ecosystem. A content strategy is now a critical part of every marketer’s short- an...
by Superscope Report on Jun 11, 2013

10 Questions to Ask When Choosing a Cloud Provider

Moving your business operations like email and document storage to the cloud can cut costs, streamline your workflow and eliminate the need for in-house IT personnel and hardware. The cloud can also make it easier for remote employees to report for...
by Superscope Media on Jun 5, 2013

Your Brand’s Uber-Fans Are Not Uber-Advocates. So Who Is?

UNDERSTAND THE DIFFERENCE BETWEEN FANBOYS AND INFLUENCERS, THEN START SPREADING THE LOVE.  [check out the infographic below the post] The average CMO’s budget increased 6% from $104 million in 2012 to $110 million in 2013. A huge chunk of that $11...
by Superscope Media on Jun 3, 2013

Why Short Advertising Copy Does NOT Sell More

Much of the marketing that is done is based on conjecture with little application of knowledge or bona fide data. Marketers, who never really learned marketing deeply enough, base their judgments on their opinions, which are too often shaped by misco...
by Superscope Media on May 28, 2013

6 Ways to Track Your Competition’s Marketing Strategy

They say a marketer’s job is never done, and when it comes to analyzing your competition, nothing could be truer. It’s vitally important to track every aspect of your competitors’ marketing, including their packaging, advertisin...
by Superscope Report on May 27, 2013

The Psychology of Color and Branding (Infographic)

It’s no secret that different colors evoke different emotions in us, and that marketers have been taking advantage of this for years. But which colors spur which emotions? Perhaps most notably, it is said that red stimulates the appetite. That&...
by Superscope Media on May 23, 2013

B2B Email Marketers Focus on Targeting Content

Customer acquisition, lead nurturing are top goals For business-to-business (B2B) companies, email marketing is all about getting the right content in front of the right customers. Customer acquisition and lead nurturing were the most important purpo...
by Superscope Report on May 21, 2013

3 Super-Cheap Marketing Tactics

There’s no longer any excuse for letting your marketing slide.   New marketing channels are growing exponentially as digital communication evolves. So the first step is to identify opportunities that deliver the most bang for your buck. The fo...
by Superscope Report on May 21, 2013

Online Marketing » How Website Metrics Can Help Your Marketing

How to Decode Website Metrics to Pump Up Your Online Marketing Here’s a primer on the stats and terminology you need to know to track and improve your online marketing efforts. To understand how your online marketing efforts are performing an...
by Superscope Report on May 21, 2013

The Essential Guide to What Colors Communicate

Via Did you know that colors communicate? The use of color in your blog design can be an essential part of how your personal brand is perceived. Color usage can either make or break your blog design, and I will show you how to choose your colors w...
by Superscope Media on May 17, 2013

Defining Your Brand: The First Step In Your Marketing Strategy

Truly defining your business is a critical first step in developing your marketing plan. Through a continuing series of stories, we’ve been examining how to build a compelling brand experience that will drive customer loyalty – highlig...
by Superscope Media on May 10, 2013

How to Make Your Website More Mobile-Friendly

Forget about designing your website for mobile devices. Instead, design your website for all devices, from tiny phones to huge living room flat-screens. “Nearly every business needs to adapt to reach consumers effectively on any screen,”...
by Superscope Report on May 6, 2013

The New Rules for Marketing

What works today is the exact opposite of what worked a decade ago. If you think of marketing as the same thing it was twenty (or even ten) years ago, you’re basically screwed. The reason is simple. What works today is the opposite of what wo...
by Superscope Report on May 6, 2013

The Science Behind Colors in Marketing

TURNS OUT, SOMETHING AS SIMPLE AS TWEAKING THE COLOR OF A BUTTON CHANGES USER BEHAVIOR OR ENDEARS PEOPLE TO YOUR PRODUCT. BUFFER’S LEO WIDRICH EXPLAINS THE IMPORTANCE OF COLOR IN WEBSITE AND BRAND DESIGN.   Why is Facebook blue? According to ...
by Superscope Report on May 6, 2013

Superscope It!

Superscope “Free Advice” is a powerful, easy-to-use social marketing platform that enables brands to grow, engage, and monetize their audience across social networks. Learn how we can help you today,  416-444-5456 x 222,  www.superscop...
by Superscope Media on May 2, 2013

When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

If your target customers are men, understanding the purchasing behavior of your male audience is critical when it comes to marketing your products or services. But it isn’t always easy. There are a number of misconceptions regarding how and w...
by Superscope Media on May 2, 2013


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