Blog Posts - Buyer Personas



Three Easy Steps in Building your Mobile User Persona

Today’s blog post was exclusively submitted and written by The Online Expert Three Easy Steps in Building your Mobile User Persona The digital boom has helped marketing and sales reach new heights. From conventional print, radio, and televis...

The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers

It may seem obvious to say that you must build your industrial content marketing strategy around your buyers but it doesn’t happen with regularity with most manufacturers, distributors and engineering companies. At least, that’s been my experienc...
by Industrial Marketing Today on Nov 20, 2014

Content Marketing for Industrial Companies – Authenticity is Mission Critical

Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception. Stretching the truth, exaggerating the positives and putting a positive spin on the negatives have been staples of marketing for a long time...
by Industrial Marketing Today on Oct 17, 2014

31 business building benefits of Buyer Personas

Think you know Buyer Personas" Think again! Here's a guide the business value of this tool.The post 31 business building benefits of Buyer Personas appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.     &#...
by Somthing digital on Feb 12, 2014

6 Smart ways for local inbound marketing for restaurants

Restaurants are mostly dependent on local clients. As any other business it is important for them to get found and to get visited in the second step. How can local internet marketing help to increase customers and revenue for restaurant? When people...

How to make your company message attractive or the Link Building 101 Rap

When you think you business is boring, and you can’t present it in an outstanding and attractive way than you are wrong. Marketing is creativity and when you put some creativity in your marketing development you can get ideas to present your bu...

How marketing consultants can help you increase web traffic

Marketing consultants play a crucial role in analyzing your business, identified new sources of traffic and decreasing your marketing costs. Not only marketing budgets, they help in finding new customers for your business and also increasing targeted...

Get targeted web traffic for small business marketing

Internet has become a platform for business entrepreneurs to find their customers from all over the World. Likely competition also increased predominantly which is the reason for different marketing strategies coming into picture. To overcome the com...

6 Reasons for a corporate blog to get business leads

Corporate blogs are now of the prominent inbound marketing strategies to gain targeted web traffic. Almost all the major businesses online have a corporate blog where they share their latest product information, latest product news, information about...

The web marketing value of Facebook like Button

Profits of any company depends on how effectively their products are visible in Internet and how effective are their marketing strategies for getting targeted web traffic from search engines. Social Media buttons like facebook, twitter and linkedIn h...

9 Ways to measure your social media ROI the smart way

Social media can be a great source of traffic and leads. More and more businesses start the conversation in social media and many of them ask for the ROI. As social media needs investment of time and money like any other communication channel, it nee...

Get 55% higher lead conversion rate with your own inbound marketing leads

As every business need leads there are also companies out there who sell leads for every industry and topic! And here is the problem. With the lack of knowledge, interest or booth many business owners buy leads instead of to generate their own. Mostl...

Inbound marketing or think globally and work locally

Most companies think to get customers from all over the world but miss to focus on their local area, which is much easier than to try to get customers form the other side of the world. The best and easiest way is to get your Google Places listing fir...

Your inbound marketing and failure

If you think you can do inbound marketing without any failure then you are dreaming. Means you will do failures. But let’s change the position and take a look from another perspective. If you think you can fail and if you think you can do it ri...

How to transform your offline marketing to online inbound marketing

More and more Marketers which are active in offline marketing start switch their marketing to the web. To gain profits from the switch from offline to offline you need to set a committed strategy. This strategy includes a rework of your offline activ...

Start your new business cheap with inbound marketing

Most entrepreneurs lack of cash to start a huge online marketing campaign when they are beginning with their business. Also they are not sure if their business concept will work and are scared of to invest a lot of money in advance with to be sure if...

Easy Inbound Marketing for Real Estate Agents

As every business, real estate agents need to get leads to sell real estate. As times get tougher real estate agents are confronted with a massive change of their business as other industries are. The drop of real estate rates associated with surplus...

Businesses discover QR codes as marketing method

QR codes are around for several years now. But with the increasing demand of creative marketing challenges, they come more and more into the focus of marketing professionals worldwide.   What's a QR code? A QR code is a specific matrix barco...

How to loose in social media? Just talk about yourself!

If you like many other out there talk about yourself in social media than you miss a great opportunity to be recognized as an interesting source of information. Imagine you are on a cocktail party! And one guy stands with a group of people and start...

Why you should not try to sell with your email marketing

When people subscribe to your email list they expect valuable information. They expect information which can help them to solve their problems for free. They do not expect and they do not want be bombarded with sales pitches. An email list is a very...


Trending Topics

Close