Blog Posts - Celebrity Endorsement



News in brief: Susan Sarandon for L’Oréal; Toxit’s hand-made sunglasses; lecture by fashion historian at Massey University

Top Susan Sarandon for L’Oréal. Centre From Toxit’s latest campaign for its hand-made sunglasses. Above Passage #5 coat-dress and belt, from the Dior spring–summer 2011 haute couture collection by John Galliano, from the collection of...
by Lucire Insider on Jan 12, 2016

Kerry Washington named OPI’s creative ambassador

Above Kerry Washington in an earlier season of Scandal. OPI has named Kerry Washington (Django Unchained, Scandal) as its first creative ambassador, which will see the Emmy- and Golden Globe-nominated actress co-curate its nail lacquer shades and dev...
by Lucire Insider on Dec 12, 2015

Promo image for Cheryl Cole’s Storm Flower fragrance released

The official promotional image for Cheryl Fernandez-Versini’s (formerly Cheryl Cole) new fragrance, Storm Flower, has been released, ahead of its on-sale date of August 27.    The newlywed Geordie songstress—she married boyfriend Je...
by Lucire Insider on Jul 30, 2014

Ellen DeGeneres to launch E. D., a home ware and fashion brand, for holiday 2014

Above Ellen DeGeneres’s Twitter photo with Bradley Cooper in the foreground, which has been re-Tweeted over 3 million times. Award-winning TV host Ellen DeGeneres will lend her name to a home ware, ready-to-wear fashion, accessories and pet care it...
by Lucire Insider on Jul 9, 2014

Caroline de Maigret the new Lancôme muse: brand wants to connect with Parisian attitude

Model and music producer Caroline de Maigret is the new muse of Lancôme, the company calling her choice ‘an obvious conclusion’.    Lancôme says that de Maigret was chosen for her nonchalance and sophistication, as well as for...
by Lucire Insider on Jul 7, 2014

Lorde launches her MAC Cosmetics line at Britomart, Auckland store

Réné Vaile Pop sensation and Grammy Award winner Lorde, who has already lent her name to a limited-edition make-up line at MAC Cosmetics, visited her home town, Auckland, New Zealand, to promote it at the MAC Pro Britomart store.    Lorde...
by Lucire Insider on Jun 24, 2014

Official Modelling Shoot for Nova Harley

So folks as many of you know, after reviewing one of Nova Harley's beautiful baby bags over on my style blog Mummy's Got Style, I was asked to model for the brand worldwide (eek)...and here are some of the photos from the shoots!
by Honest Mum on May 1, 2014

Sam Concepcion for Chef's Noodle Media Launch

A week ago, I was invited to attend the contract signing of Sam Concepcion as the newest celebrity endorser of Chef's Noodle held at their Robinson's Magnolia branch.Chef's Noodle is the latest Korean Restaurant that offers wide array of mouth wateri...
by Shopgirl Jen on Apr 17, 2014

Eva Mendes shows her spring 2014 collection at California events

Actress Eva Mendes has launched her spring 2014 fashion collection with New York & Company, at two events in California earlier this week.    New York & Co. had Mendes as guest of honour at the opening of its new Beverly Center po...
by Lucire Insider on Mar 21, 2014

Selena Gomez kicks off Adidas Neo Label teasers, tied in with online competition

Selena Gomez has begun previewing and teasing Adidas Neo Label’s spring–summer 2014 collection, in which she has had a hand as a guest designer. The full collection launches February 12, but its teaser campaign launched today.    Ha...
by Lucire Insider on Feb 5, 2014

Chanel

Crazy for Chanel in the Lego worldDescriptionI don't event know where to start with this one... I was browsing through the news the other day and saw an article about this limited edition LEGO clutch by Chanel which is being worn by many celebrities...
by Fashion Artista on Aug 18, 2013

Chanel

Crazy for Chanel in the Lego worldDescriptionI don't event know where to start with this one... I was browsing through the news the other day and saw an article about this limited edition LEGO clutch by Chanel which is being worn by many celebrities...
by Fashion Artista on Aug 17, 2013

Chanel

Crazy for Chanel in the Lego world Description I don't event know where to start with this one... I was browsing through the news the other day and saw an article about this limited edition LEGO clutch by Chanel which is being worn by many celebrit...
by Fashion Artista on Aug 4, 2013

Penélope Cruz models Lindex’s spring–summer 2013 range

It’s the battle of the Scandinavian chains: as H&M gets high-profile names to market its range, Finnish-owned Lindex, part of Stockmann, has signed Penélope Cruz as its model for spring.    There will be three campaigns featurin...
by Lucire Insider on Apr 15, 2013

Nicki Minaj’s latest limited-edition Viva Glam lipstick and Lipglass in stores now

In stores now are Nicki Minaj’s latest Viva Glam lipstick and Lipglass from MAC.    The new offerings are in pastel lavender pink, with the full selling price going toward helping men, women and children living with, or affected by, H...
by Lucire Insider on Apr 2, 2013

Justin Bieber appears in Adidas Neo’s spring–summer 2013 online look book

In another fashion–music tie-up, Adidas Neo, the German company’s sub-brand targeted at teenagers, secured the services of Justin Bieber for its spring–summer 2013 campaign last October. The campaign has now been released with a digital loo...
by Lucire Insider on Mar 21, 2013

Maroon 5 front man Adam Levine to début men’s and women’s fragrances at Macy’s

Adrenalina Inc., which trades as ID Perfumes, has teamed up with another recording artist to create a new celebrity fragrance. After creating Purr by Katy Perry, IDP has developed new fragrances for men and women with Maroon 5 front man Adam Levine,...
by Lucire Insider on Feb 5, 2013

Jessica Simpson, Fearne Cotton release new collections bearing their names

Two expectant celebrities have clothing collections bearing their names on both sides of the Atlantic.    Jessica Simpson, expecting baby number two, will expand her existing Jessica Simpson Maternity collection to 800 locations this spring...
by Lucire Insider on Jan 15, 2013

Mary Katrantzou’s Design Museum Christmas tree; Miss New Zealand Sarah Munn topping popular vote

Top Miss New Zealand Sarah Munn, in the centre, with some of her fellow competitors at World Miss University in Seoul, Korea. Above Mary Katrantzou’s design for the Design Museum Christmas tree. First View Mary Katrantzou has designed the Desig...
by Lucire Insider on Dec 5, 2012

Scarlett Johansson to front Dolce & Gabbana’s upcoming The One Desire fragrance

Scarlett Johansson will be the face of Dolce & Gabbana’s latest fragrance, The One Desire, continuing her role as a spokeswoman for the brand.    The campaign, photographed by Terry Richardson, launches in Italy next month, with...
by Lucire Insider on Dec 3, 2012


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