Blog Posts - Co-branding



Derek Zoolander promotes Fiat 500X in advance of Zoolander 2

Ben Stiller’s Derek Zoolander alter ego, returning to cinemas on February 12 in Zoolander 2, 15 years after the original, advertises the Fiat 500X crossover in a TV campaign that broke during the Golden Globes’ telecast yesterday.  ...
by Lucire Insider on Jan 10, 2016

Letting lt All Sink In

4Nov,2015 I always find it worthwhile talking to entrepreneurs who have been there, done that. I learn most of what I find truly worthwhile that way. And when the entrepreneur is Bruce Dickinson of the Iron Maiden, I’ve found its really quite s...
by Wealthymatters on Dec 18, 2015

Ermenegildo Zegna and Maserati release capsule collection in México

Ermenegildo Zegna and Maserati have released a capsule collection to commemorate the launch of the Ermenegildo Zegna trim package on the Maserati Ghibli and Quattroporte saloons in the Mexican market.    The new collection includes shirts,...
by Lucire Insider on Dec 16, 2015

Video: Kate Moss reveals her 2014 Topshop collection at Oxford Street store

Supermodel Kate Moss launched her latest Kate Moss for Topshop collection at the chain’s flagship store on Oxford Street, London.    Radio One’s Nick Grimshaw MCed the event, with plenty of press and fans waiting outside the sto...
by Lucire Insider on Apr 30, 2014

Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival

Above H&M’s Margareta van den Bosch and New York designer Alexander Wang. Alexander Wang is the next designer to collaborate with Hennes & Mauritz, with the announcement made on Saturday at the Coachella Music Festival in Palm Springs...
by Lucire Insider on Apr 14, 2014

Sponsored video: Air New Zealand’s Sports Illustrated Swimsuit safety video goes live, with a competition

A Lucire special promotion As reported last week, earlier today, Air New Zealand, a member of the Star Alliance network, revealed its safety video, with Sports Illustrated Swimsuit models Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes...
by Lucire Insider on Feb 12, 2014

This week it’s the Sports Illustrated Swimsuit models; what’s next for our destination marketing?

In Lucire’s publication history, more Americans than New Zealanders have read from the title. Online, that was always the case, as we started off in 1997 with a 70 per cent US readership, which has dropped to around 42 per cent with other countries...
by Jack Yan: the Persuader Blog on Feb 9, 2014

Sponsored video: behind the scenes of the Sports Illustrated Swimsuit–Air New Zealand safety video

A Lucire special promotion Air New Zealand, a member of the Star Alliance network, has already received a bit of press for its latest safety video, starring four current Sports Illustrated Swimsuit Issue models, and veteran Christie Brinkley, who was...
by Lucire Insider on Feb 8, 2014

Beyoncé as Mrs Carter in H&M video released, showing the star in bikinis and summer styles

As expected, H&M and Beyoncé have released their video jointly promoting the fashion brand and her latest music, entitled ‘Beyoncé as Mrs Carter in H&M’.    The video follows the star’s release of a teaser prom...
by Lucire Insider on Apr 25, 2013

Sebastian Professional’s latest gift set to feature an exclusive Mara Hoffman scarf

Sebastian Professional has teamed up with fashion designer Mara Hoffman, which sees a Mara Hoffman for Sebastian custom scarf given away with its latest limited-edition designer gift set.    The gift pack comprises the Sebastian Professiona...
by Lucire Insider on Apr 2, 2013

Beyoncé is H&M’s next model—retailer ties summer campaign with her tour and new song

For years, Hennes & Mauritz hired spokesmodels who were familiar, but not instantly recognizable. There’s none of that these days as the retailer announces a partnership with Beyoncé, who will appear in print and TV advertising for its su...
by Lucire Insider on Mar 21, 2013

Heidi Klum’s baby wear range arrives at Babies ’R’ Us UK; plus our article round-up

Babies ’R’ Us UK has announced a collaboration with Heidi Klum, which sees a range of baby products exclusive to the chain.    The Truly Scrumptious by Heidi Klum range has arrived at stores as well as the Babiesrus.co.uk website.  ...
by Lucire Insider on Mar 19, 2013

Maroon 5 front man Adam Levine to début men’s and women’s fragrances at Macy’s

Adrenalina Inc., which trades as ID Perfumes, has teamed up with another recording artist to create a new celebrity fragrance. After creating Purr by Katy Perry, IDP has developed new fragrances for men and women with Maroon 5 front man Adam Levine,...
by Lucire Insider on Feb 5, 2013

Alber Elbaz to release Lancôme make-up collection in June

Above Lucire Paris editor Lola Saab with Lanvin artistic director Alber Elbaz. Lancôme will collaborate with Alber Elbaz, the Parisian cosmetics brand announced yesterday.    It is not Elbaz’s first collaboration with another well kn...
by Lucire Insider on Jan 15, 2013

Hennes & Mauritz announces clothing collecting initiative, reducing environmental impact

In a typically Swedish socially responsible fashion, Hennes & Mauritz has announced a clothing collecting initiative as of February 2013.    In all its stores in all 48 countries, customers will be able to bring in used garments, with...
by Lucire Insider on Dec 6, 2012

Olivia Wilde’s Deadfall première look; Tamsin Cooper launches Toitū Otago Settlers’ Museum collection

We always thought Deadfall was a movie by Bryan Forbes in the 1960s, but it’s actually a new film starring Eric Bana and one of our reader favourites, Olivia Wilde.    Getting her hair looking right at the Thursday première came down...
by Lucire Insider on Dec 1, 2012

Sponsored video: Kate Moss continues her lipstick collaboration with Rimmel

A Lucire special promotion One year ago, Kate Moss launched her first lipstick with events at Claridge’s and the Battersea Power Station, tying in with London Fashion Week. The collaboration has continued with Rimmel, with winter 2012–13 shad...
by Lucire Insider on Oct 24, 2012

Doutzen Kroes, Sarah Jessica Parker, Hélèna Christensen launch Maison Martin Margiela–H&M collaboration

BFAnyc.com Billy Farrell/BFAnyc.com While Coty held its party in Soho, H&M headed to the financial district in New York to launch its latest designer collaboration, with Maison Martin Margiela.    Celebrities attending the do included...
by Lucire Insider on Oct 24, 2012

Anna Dello Russo at H&M launches with Paris Fashion Week celebrity party

Swedish retailer Hennes & Mauritz played its part at Paris Fashion Week this year, launching its Anna Della Russo at H&M collection at the Paradis Latin cabaret club. The star-studded guest list included Poppy Delevingne, Olivier Theyskens,...
by Lucire Insider on Sep 28, 2012

David Beckham shows off his latest pics for his H&M Bodywear range

Alasdair McLellan for H&M We first reported on the David Beckham Bodywear range for H&M last year, and the UK launch earlier this year. Now, the celebrity footballer is gearing up for the second underwear and fashion promotion for the Swedi...
by Lucire Insider on Aug 16, 2012


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