Blog Posts - Communty-building



The business benefit of setting your knowledge free

Mars Dorian built a network and client base by becoming a "web missionary." The key to success is setting your knowledge free The post The business benefit of setting your knowledge free appeared first on Schaefer Marketing Solutions: We Help Busines...
by Somthing digital on Jan 27, 2016

Are you SURE you know where your customers are?

There has been a cataclysmic shift in how customers access information about our companies. Are you sure you know where they are? The post Are you SURE you know where your customers are? appeared first on Schaefer Marketing Solutions: We Help Busines...
by Somthing digital on Dec 22, 2014

6 Personal best practices for content creation success

Content creation success comes after a lot of experimentation and failure. Here are six ideas to get you over the hump The post 6 Personal best practices for content creation success appeared first on Schaefer Marketing Solutions: We Help Businesses...
by Somthing digital on Dec 16, 2014

70 Rising Social Media Stars

Who are the Rising Social Media Stars to watch? These are the marketers, bloggers and podcasters making an impact around the world. The post 70 Rising Social Media Stars appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. ...
by Somthing digital on Jun 2, 2014

Winning NFL teams have winning social media strategies too

This study shows that the most successful NFL teams have a great social media presence tooThe post Winning NFL teams have winning social media strategies too appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.   ...
by Somthing digital on Jan 31, 2014

Why I stopped thanking people on the social web

An example of why authentic social media engagement is not scalable.The post Why I stopped thanking people on the social web appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.         ...
by Somthing digital on Aug 15, 2013

Time, attention, and the content creation curve

Not all content is created equal. Here is an explanation of the content creation curve that links attention and impact to effort.   Comments[...] the Web, attention is a form of currency. I contend it's ... by Lines between PR, Mark...
by Somthing digital on Mar 7, 2013

One thousand posts. No navel gazing.

It takes a lot of work to write 1,000 blog posts, but it takes some amazing people to make it work. A tribute to the {grow} community.   CommentsThis is great! I can't wait to share this with my classes- ... by thesocialobsrvrLove t...
by Somthing digital on Feb 12, 2013

Social Media’s Mass Attention Myth

The gurus tell you that you need to build huge audiences, right? A contrarian view.   CommentsThis is exactly on point! Focusing on the people that are ... by Vincent H. ClarkeExcellent post, Srini. This reminds me about the conve...
by Somthing digital on Feb 6, 2013

Can social media personalities “scale?”

The irony of social media is, the more popular you become on the social web, the less effective you might be! Is there an answer?   CommentsHi Lori. I understand where you are coming from. It is ... by David GrahamRelated StoriesWhy...
by Somthing digital on Jan 31, 2013

Social media “engagement” is not a strategy

Pushing social media engagement rates may look good on paper but might not be the best business strategy.   CommentsGreat post Mark – saying what needed to be said in a well ... by Neal SchafferYet..driving engagement generates br...
by Somthing digital on Jan 6, 2013

5 Essential tools to attract a relevant audience to your blog

Don't get too focused on "traffic" as your blog metric. You need to get the right kind of readers who will stick around and become fans. Here's how.   CommentsI agree, since we live by Google, it's a must-do acitivity! ... by Malhar...
by Somthing digital on Dec 4, 2012

Why it pays to be a patient blogger

It happened to Justin Bieber. It probably ain't going to happen for you! Let's sing the praises of the patient blogger.   CommentsGood things happen to those who sustain their efforts. Most ... by The JackBMark, thanks for continuin...
by Somthing digital on Nov 29, 2012

The New, Old Rules for Winning Fans and Influencing Followers

By {grow} Community Member John G. Olson I heard Guy Kawasaki speak recently about the need to enchant others to bring influence in the digital age. It reminded me of a book I read decades ago, Dale Carnegie’s classic How To Win Friends and Influe...
by Somthing digital on Nov 8, 2012

How do you know if your blog is making an impact?

Working so hard to make your blog great can be depressing without feedback. And that's difficult to come by!   CommentsHi Mark, I find this challenging as well. Sometimes you go to ... by Ian ClearyRelated StoriesWhy The Most Impor...
by Somthing digital on Oct 23, 2012

Social Media Good Samaritan donates tweets to save businesses

An iconic New York City candy store was going to close until a well-placed tweets saved the day. A story of social good!   CommentsThanks Matt for haring your time and talent for this small ... by Nancy Altschul RagoHey all- Thank...
by Somthing digital on Oct 16, 2012

Social Media Good Samaritan donates tweets to save businesses

An iconic New York City candy store was going to close until a well-placed tweets saved the day. A story of social good!
by Somthing digital on Oct 16, 2012

Why The Most Important Part of Your Brand is Invisible

An article that shows the invisible factor of your brand can be much more important than your visible one.   CommentsGreat post, well said. A genuine understanding of what the ... by Ripe, Inc.But what your consumers tell about you...
by Somthing digital on Oct 11, 2012

Why The Most Important Part of Your Brand is Invisible

An article that shows the invisible factor of your brand can be much more important than your visible one.
by Somthing digital on Oct 11, 2012

Please. Make me feel something!

Do the best companies make you think or feel? The author suggests feeling is what makes things happen.
by Somthing digital on Aug 15, 2012


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