Blog Posts - Data/analysis



Statistical Significance, Explained

What is statistical significance?Wikipedia defines it this way. In statistical hypothesis testing, statistical significance is attained whenever the observed p-value of a test statistic is less than the significance level defined for the study.In sim...
by Zach Heller Marketing on Dec 15, 2016

Cost Benefit Analysis: A Simple Guide

Cost benefit analysis (CBA) is a common tool used in the business world to help in making key financial decisions.Should we buy that company? Should we invest in this new product? Should we roll out a new email marketing program?Doing a cost benefit...
by Zach Heller Marketing on Dec 7, 2016

Stop Tracking Vanity Metrics

What is a vanity metric?We define vanity metrics as any metric that is either fun or easy to track and on the surface appears an appropriate one for the business, but upon inspection does not directly relate to company performance.Here’s an example...
by Zach Heller Marketing on Dec 1, 2016

Excel Data Analysis Forecasting [54 MP4, exercise files]

Excel Data Analysis: Forecasting [54 MP4, exercise files]English | Size: 809.98 MB Category: Business / Finance Professor Wayne Winston has taught advanced forecasting techniques to Fortune 500 companies for more than twenty years. In this cours...
by Tutorials For Download on Aug 28, 2016

Don’t Blindly Trust the Data

The business world is obsessed with data, and for good reason. New technologies allow us to collect and analyze huge swaths of data. And the smartest companies out there use that data to find actionable insights, things they can use to help improve e...
by Zach Heller Marketing on Jul 7, 2016

The Relationship Between Marketing and IT

It has always been my opinion that in order to be successful, marketing cannot exist in a silo. Marketing needs to be well-integrated into almost every function of a business, because marketing is responsible for the brand, and the way customers expe...
by Zach Heller Marketing on Jun 9, 2016

Marketing Definitions: Lifetime Value

Welcome to the latest edition of our new weekly blog series, Marketing Definitions. Each week, we will identify an oft-used term or phrase in the marketing community and break down its use and meaning for the broader population.Last week’s term tha...
by Zach Heller Marketing on Apr 14, 2016

Do You Trust Your Data?

It is, and always will be, possible to find data that supports your theory. Data is not perfect. And though many of us treat it that way, it is this imperfection that will end up tricking us into doing things that aren’t to our benefit.For example,...
by Zach Heller Marketing on Apr 7, 2016

Philosophy Wire: Dogs. Shape changing droplets. Boring science. Great science.

Philosophy Wire by Spiros Kakos [2016-03-11]: Analyzing the slurping motions of dogs. [1] Analyzing how droplets’ shapes form and develop in a specific process. [2] Data analysis science. Presented like high-end exciting Science. Look behind the he...
by Harmonia Philosophica on Mar 10, 2016

Understanding the Different Stages of Data Analysis

Starting from data collection to the final report that you’re going to show to the management team, ‘the data’ finds its way through a lot of processes. A good data analyst/data scientist keep a proper documentation of all the stage...
by Lets Zero on May 1, 2015

Social Media Studies Often Misleading and Inaccurate

It’s something we hear all the time now, “Based on information from social media.” And we know that everyone from Google to cell phone companies are mining our surfing and social media information to try and make direct advertising...
by Debt Free Living Guru on Nov 29, 2014

Big data analysis. Infinity. One.

Hoping to tame the torrent of data churning out of biology labs, the National Institutes of Health (NIH) today announced …Continue reading →...
by Harmonia Philosophica on Nov 20, 2014

Pluralsight – Data Analysis Fundamentals

Learn how to truly derive insight from your data using Tableau Software’s powerful visual analytics and business intelligence platform. The cleanest most accurate data sources in the world are useless if no one can see and understand them. This cou...
by Tutorials For Download on Oct 29, 2014

Why Data Quality Improvements Is Essential For Every Business

The best business decisions are always based on the most up-to-date, accurate, detailed information that one can possibly access. This information must show a clear picture of the history, current trends or situations of... The post Why D...
by ParadizeLand on Oct 20, 2014

Philosophy Wire: Stupid Science...

Philosophy Wire by Spiros Kakos [2014-10-20]:Can your blood type affect your memory in later years? [1]The impact of violent media on the brain depends on each individual's brain circuitry, study finds. [2]Science is more and more about sterile data...
by Harmonia Philosophica on Oct 20, 2014

How Marketers Track SEO Performance Today

National and local marketing experts are constantly faced with the same challenge. Marketing experts understand the value of SEO, but there are many who still don’t know exactly what SEO is, let alone how SEO tactics can drive returns. A primary ch...
by TechSling on Oct 18, 2014

Oreilly – Data Analysis on Streams

Analyzing real-time data poses special kinds of challenges, such as dealing with large event rates, aggregating activities for millions of objects in parallel, and processing queries with subsecond latency. In addition, the set of available tools and...
by Tutorials For Download on Sep 15, 2014

Police Cyber Forensic Expert & Data Analysis Expert Vacancies

Goa Police Recruitment 2014 http://www.goapolice.gov.in/ Cyber Forensic Expert & Data Analysis Expert Vacancy – Last Date : 19 Sept 2014Applications are invited for the post of Cyber Forensic Expert & Data Analysis Expert in following by Go...
by Exam Results and Jobs on Sep 12, 2014

Lynda – Excel Data Analysis: Forecasting

Professor Wayne Winston has taught advanced forecasting techniques to Fortune 500 companies for more than twenty years. In this course, he shows how to use Excel’s data-analysis tools—including charts, formulas, and functions—to create accurate...
by Tutorials For Download on Sep 7, 2014

Big Data – Don’t Judge a Book by It’s Cover

I can’t remember a term so over-hyped in my time in tech as “big data.” But the shift in technologies surrounding data and analytics is very real—and provides true value to organizations who can harness seas of bits to reveal … Continue...
by Insight Examples on Aug 12, 2014


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