Blog Posts - Definitions



Psychological Hacks for Marketers – Part 9

Welcome to the latest installation of our weekly blog series – Psychological Hacks for Marketers. Each week we will introduce a new shortcut that the consumer’s brand takes and how the crafty marketer can take advantage. Last week’s topic was O...
by Zach Heller Marketing on Dec 19, 2016

Cost Benefit Analysis: A Simple Guide

Cost benefit analysis (CBA) is a common tool used in the business world to help in making key financial decisions.Should we buy that company? Should we invest in this new product? Should we roll out a new email marketing program?Doing a cost benefit...
by Zach Heller Marketing on Dec 7, 2016

Accuracy: Does it even exist? Break the mirror.

Better thermometers might be possible as a result of a discovery, where physicists have found a way to calibrate temperature …Continue reading →...
by Harmonia Philosophica on Jul 21, 2016

Odysseus and the fear of “Nobody”… [OR: The primitive against the new, OR: The fear of the abyss]

Do you fear being nobody? Odysseus (the “new”, the “logical”) once fooled Cyclops (the “primitive”, the “irrational”) by being “nobody”. …Continue reading →...
by Harmonia Philosophica on Jun 27, 2016

Marketing Definitions Series - Reviewed

So ends another weekly blog series. Over the past nine weeks, we have tried to define some common terms that you will hear in marketing circles. The purpose of this series was the familiarize younger marketers, or people outside the marketing profess...
by Zach Heller Marketing on May 9, 2016

Marketing Definitions: Target Market

Welcome to the latest edition of our new weekly blog series, Marketing Definitions. Each week, we will identify an oft-used term or phrase in the marketing community and break down its use and meaning for the broader population.Last week’s term tha...
by Zach Heller Marketing on May 2, 2016

Marketing Definitions: Impressions

Welcome to the latest edition of our new weekly blog series, Marketing Definitions. Each week, we will identify an oft-used term or phrase in the marketing community and break down its use and meaning for the broader population.Last week’s term tha...
by Zach Heller Marketing on Apr 19, 2016

Marketing Definitions: Lifetime Value

Welcome to the latest edition of our new weekly blog series, Marketing Definitions. Each week, we will identify an oft-used term or phrase in the marketing community and break down its use and meaning for the broader population.Last week’s term tha...
by Zach Heller Marketing on Apr 14, 2016

Marketing Definitions: UX

Welcome to the latest edition of our new weekly blog series, Marketing Definitions. Each week, we will identify an oft-used term or phrase in the marketing community and break down its use and meaning for the broader population.Last week’s term tha...
by Zach Heller Marketing on Apr 6, 2016

Marketing Definitions: Leads

Welcome to the latest edition of our new weekly blog series, Marketing Definitions. Each week, we will identify an oft-used term or phrase in the marketing community and break down its use and meaning for the broader population.Last week’s term tha...
by Zach Heller Marketing on Apr 4, 2016

Marketing Definitions: Paid Search

Welcome to the latest edition of our new weekly blog series, Marketing Definitions. Each week, we will identify an oft-used term or phrase in the marketing community and break down its use and meaning for the broader population.Last week’s term tha...
by Zach Heller Marketing on Mar 28, 2016

Promoter

A promoter is an individual or company that, for a fee, helps raise money for some type of investment activity. Most often, promoters raise money for a company through offering investment vehicles other than traditional stocks and bonds, such as limi...
by Share Market on Mar 18, 2016

The Philosopher’s Lexicon: Eschatology

Welcome back to The Philosopher’s Lexicon. My primary goal in this series is to explore common philosophical vocabulary, hopefully transforming these words from useless jargon into meaningful terms. My secondary goal is to highlight how contentiou...
by Stories & Soliloquies on Mar 4, 2016

The Philosopher’s Lexicon: Eschatology

Welcome back to The Philosopher’s Lexicon. My primary goal in this series is to explore common philosophical vocabulary, hopefully transforming these words from useless jargon into meaningful terms. My secondary goal is to highlight how contentiou...
by Stories & Soliloquies on Mar 4, 2016

Marketing Definitions: ROI

Welcome to the first edition of our new weekly blog series, Marketing Definitions. Each week, we will identify an oft-used term or phrase in the marketing community and break down its use and meaning for the broader population.Today’s Term = ROIROI...
by Zach Heller Marketing on Feb 29, 2016

When is an Fixed Price with Economic Price Adjustment Contract Used?

Fixed Price with Economic Price Adjustment Contract Explained Fixed Price with Economic Price Adjustment Contract is a variation of the basic Fixed Price Contract (FP). In some of my previous articles, I have explained all the other variations of FP...
by PMP Exam Blog on Feb 19, 2016

How to Remember Point of Total Assumption Formula?

Point of Total Assumption Formula in Fixed Price Incentive Fee Contract How do you remember any formula? Simple! Understand the concept you will not need to remember the formula. I heard about Point of Total Assumption when I was preparing for PMP®...
by PMP Exam Blog on Feb 12, 2016

6 Main Formulas of a FPIF Contract

Incentive Calculation in a FPIF Contract In my previous post, I described Fixed Price Incentive Fee Contract (FPIF). In this article, I will discuss the formulas and incentive calculations for an FPIF Contract. Let me summarize the basic nature of th...
by PMP Exam Blog on Jan 31, 2016

What is a Fixed Price Incentive Fee Contract?

Fixed Price Incentive Fee Contract Explained PMBOK® Guide defines 3 different types of Fixed Price (FP) Contract. I have written about Firm Fixed Priced Contract (FFP) and Fixed Price with Economic Price Adjustment Contract (FP-EPA) in other posts.
by PMP Exam Blog on Jan 26, 2016

What is a Firm Fixed Price Contract?

Firm Fixed Price Contract Explained I have written a number of articles on different types of contracts. In some of my previous articles I have explained Fixed Price (FP) Contract. In this post, let me describe Firm Fixed Price (FFP) Contract. Even t...
by PMP Exam Blog on Jan 17, 2016


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