Blog Posts - Direct Mail



Looking to Run a Successful Direct Mail Campaign? 6 Tips That Will Save You From Junk Mail

To ensure that your business survives, you need to keep contact with your potential and existing customers through direct mail. The only problem is that most of the time, your mail might just be discarded as junk mail. How do you avoid this? Here are...
by Chicklet Marketing - Blog on Apr 4, 2016

The Secret to Becoming a Millionaire Is Simply Using the Right Words!

A Great true story from Ted NicholasCertain words produce amazing results, as if by magic.All you desire in life, including everlasting wealth can be yours, depending on the words with which you express yourself.Words have power.  They can make...

Why You Should Not “Do It Yourself” by Bob Bly

It’s no secret that whether around the house or in my business, I am no fan of do-it-yourself. From tax return preparation to website design, I would much rather hire a professional for several reasons. First, the pro will do it much better tha...
by Internet Mastery Center Blog on May 10, 2015

[WSO] – The Direct Mail Method

[WSO] – The Direct Mail Method The ultimate approach to get local businesses as your clients. A unique step-by-step method that maximizes the open rate and response rate of your direct mail offer. In this WSO I will show you how to: Get started by...
by Tutorialdl on Feb 3, 2015

2015 Market Budget Trends by Channel

This month, I’m featuring posts that describe a few of the many published predictions about what will happen in marketing during the coming year. In my last post, I discussed a recent webinar by the Aberdeen Group regarding what best-in-class B...
by Leadmanagement.com on Jan 14, 2015

Become A Student Of Your Copywriting Specialty by Bob Bly

Gordon Graham, who has written over 200 whitepapers for clients, advises copywriters to follow their chosen part of the copywriting field. “I study at least one or two whitepapers every day,” says Gordon. “That means I look at 500 e...
by Internet Mastery Center Blog on Dec 27, 2014

How To Create A Winning DM Package by Bob Bly

In the Talon Newsletter (12/14, p. 1), Justin Wong says a winning direct mail package will include multiple elements. “Some people enjoy reading letters while some like looking at colorful photos in brochures,” he writes. “As a rule...
by Internet Mastery Center Blog on Dec 23, 2014

Aging with Grace

Aging with Grace Aging with Grace: Fashion Brands that Will Keep You Comfortably in Style A mature woman knows what she likes and is more confident in her choices. Vibrant, confident women want stylish clothing that fits well, yet as the female body...
by The Things Women Want on Dec 18, 2014

Do You Recognize These 4 Signs That Your Company Needs Direct Mail?

One of the oldest, tried, tested and true marketing strategies is direct mail marketing. If you have tried other methods but find they’re not working, direct mail marketing may be the solution to your... The post Do You Recognize These...
by ParadizeLand on Nov 17, 2014

Why you cannot leave out the salesletter from your direct mail packages

There is an old saying that a direct mail package without a salesletter is not at all a direct mail package…it’s just a brochure in an envelope. To answer your question: Yes, every direct mail package should include a letter. As Peggy Hat...
by Internet Mastery Center Blog on Nov 17, 2014

10 marketing tactics Americans say they despise

1. Direct mail that looks like it has a bill, fake check, or is otherwise official-looking. 2. Pop-up ads on websites. 3. Ads for nutritional supplements with exaggerated claims. 4. Videos you have to sit through before reaching web content. 5. Produ...
by Internet Mastery Center Blog on Nov 15, 2014

Straight Talk About Copywriting Royalties by Bob Bly

Subscriber MC writes: “I would like you to address the subject of getting people to pay you royalties. I assume this can become a problem for many direct response copywriters.” A royalty is a fee paid to copywriters based on the performan...
by Internet Mastery Center Blog on Nov 4, 2014

Lynda – Print Production Essentials: Direct Mail

There is a strategic side and a practical side to direct mail. To get results, you need to pay close attention to both. After all, wouldn’t it be a shame to put tremendous effort into a winning strategy and design, only to lose money on postal surc...
by Tutorials For Download on Nov 1, 2014

Print Production Essentials: Direct Mail

Description: There is a strategic side and a practical side to direct mail. To get results, you need to pay close attention to both. After all, wouldn’t it be a shame to put tremendous effort into a winning strategy and design, only to lose mon...
by tutgfx on Nov 1, 2014

Postcards, Brochures, Stickers And More: 30 Marketing Strategies To Try

There are a variety of ways to market a business. Here are some 30 marketing strategies that any business can try. Small card marketing products There are a lot of different card products that... The post Postcards, Brochures, Stickers An...
by ParadizeLand on Sep 29, 2014

A Little-Known Key To Direct Mail Success

Marketers argue over what aspect of direct mail—copy, graphics, list, or offer—is most critical. But, according to DM guru Craig Simpson, they often overlook another important factor of DM success: choosing the right direct mail format for your p...
by Internet Mastery Center Blog on Jul 7, 2014

Why Direct Mail Is Not Like Social Media by Bob Bly

In a recent issue of his online newsletter, marketing expert ER wrote: “I marvel at the business people who patiently spent tens of thousands of dollars on direct mail for years to develop a customer base, but who give up on social media after...
by Internet Mastery Center Blog on May 11, 2014

What works best in driving traffic: short copy or long copy?

When using direct mail to drive traffic to a website or URL, short copy works better than long copy. That’s the finding of DM expert Craig Simpson, who sends out at least 100 mailings a year that drive prospects online. Craig reports best resul...
by Internet Mastery Center Blog on May 3, 2014

Small Business Marketing Tip: What is Direct Mail?

Please go to http://www.basicbananas.com to receive some other cool stuff. We love spoiling our community! Does direct mail marketing still work for small bu… Video Rating: 5 / 5...

How to Frost Glass Doors

Glass doors are attractive features that offer a nice visual appeal. However, the drawback is that the doors lack of privacy. Usually people will use glass treatments to maintain the privacy, but another way you can use is to frost your glass door. H...
by Quakerrose on Apr 4, 2014


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