Blog Posts - Economics Of Social Media



The business benefit of setting your knowledge free

Mars Dorian built a network and client base by becoming a "web missionary." The key to success is setting your knowledge free The post The business benefit of setting your knowledge free appeared first on Schaefer Marketing Solutions: We Help Busines...
by Somthing digital on Jan 27, 2016

What are the boundaries of inbound marketing?

What are the boundaries of inbound marketing? News Hubspot spurs a debate. The post What are the boundaries of inbound marketing? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.        ...
by Somthing digital on Sep 9, 2014

Five important lessons on the economics of social media

Most companies overlook the basic drivers of the economics of social media networking. Here are five things to look for. The post Five important lessons on the economics of social media appeared first on Schaefer Marketing Solutions: We Help Business...
by Somthing digital on May 19, 2014

Why Instagram is becoming the dominant social network

An examination of winners and losers in the digital age. What is the dominant social network The post Why Instagram is becoming the dominant social network appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.    ...
by Somthing digital on May 16, 2014

5 reasons to be wildly excited about content marketing

Content Shock? Sure. We'll deal with it and set the stage for an amazing content marketing future! The post 5 reasons to be wildly excited about content marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.  ...
by Somthing digital on Mar 27, 2014

The economics behind Copyblogger’s decision to end blog comments

Copyblogger is ending comments on their blog. But they didn't really tell us why. The post The economics behind Copyblogger’s decision to end blog comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.   ...
by Somthing digital on Mar 26, 2014

The slippery slope of influence marketing

Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.The post The slippery slope of influence marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.    ...
by Somthing digital on Mar 18, 2014

10 Strategies to Battle Content Shock

We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.The post 10 Strategies to Battle Content Shock appeared first on Schaefer Marketing Solutions: We Help Businesses {gro...
by Somthing digital on Mar 17, 2014

The business case for SXSW Interactive

Thinking about going to SXSW? Here are the plusses and minuses.The post The business case for SXSW Interactive appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.        Related StoriesLesson...
by Somthing digital on Mar 14, 2014

Facebook becomes Twitterfied to fight for media attention

Twitter is the media darling. From the Academy Awards to live sports events, from political analysis to your local news, tweets are everywhere. News breaks on Twitter. Even though Facebook is the dominant social network by far with more than four tim...
by Somthing digital on Sep 26, 2013

Time, attention, and the content creation curve

Not all content is created equal. Here is an explanation of the content creation curve that links attention and impact to effort.   Comments[...] the Web, attention is a form of currency. I contend it's ... by Lines between PR, Mark...
by Somthing digital on Mar 7, 2013

The Purchasing Department: The Next Frontier for Social Media?

Sales and marketing may be getting all the social media attention but applications to the supply chain may promise profound results.   CommentsMark: I want to discuss this issue with you. As an experienced ... by lyceum1776Related S...
by Somthing digital on Feb 3, 2013

There will be no social media apocalypse

Despite predictions of doom, there are more important considerations in business than whether you have an active Facebook page. Related StoriesThe challenge of creating a blog that singsThe Native Advertising Trend: Hot or Hoax?The insid...
by Somthing digital on Jan 30, 2013

The challenge of creating a blog that sings

How do you hold down a job, pay the bills and create a blog that sings?   CommentsWhat a beautiful post. I am inspired daily by keeping on track ... by Mila AraujoI just keep writing, reading and pushing. The more I do the ... by Th...
by Somthing digital on Jan 28, 2013

The Native Advertising Trend: Hot or Hoax?

The ad spend on "native" advertising is expected to explode. But how long will it take for consumers to catch on and reject paid bloggers?   CommentsNeicole, I already have stopped reading many blogs that ... by Eric WittlakeThat'...
by Somthing digital on Jan 23, 2013

How do you budget for social media marketing?

Here are some basic ideas to consider if you are working on a social media marketing budget.   CommentsBefore deciding the budget, Decide who you are doing this for. ... by seofirst[...] “How Do You Budget for Social Media Marketi...
by Somthing digital on Oct 9, 2012

How do you budget for social media marketing?

Here are some basic ideas to consider if you are working on a social media marketing budget.
by Somthing digital on Oct 9, 2012


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