Blog Posts - Hul



La lara la la...Liril

Liril This soap is targeted at the women especially young women. The positioning of the brand is around the basic theme of ‘Freshness’. Liril was the courageous brand that first brought ‘sex appeal’... TNMG is an initiative to bring cutting...
by TNMG: The Next Marketing Guru on Sep 22, 2009

La lara la la...Liril

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by TNMG: The Next Marketing Guru on Sep 22, 2009

Dove is not a soap!

Dove is the HUL soap brand for the ‘Affluent’ or the premium segment. Though internationally it was launched in 1957 – it was available in India for the first time in 1995. Dove stresses on the point... TNMG is an initiative to bring cutting-e...
by TNMG: The Next Marketing Guru on Sep 20, 2009

Dove is not a soap!

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by TNMG: The Next Marketing Guru on Sep 20, 2009

TATA TiON – A New Choice !

TATA is a brand which can be used to market any thing under the sun.Whether it is Trucks,Cars,DTH,Tea,cell phone(CDMA or GSM),Tea,Software,Graphics etc etc TATA has marketed all of them well and made them the market leaders. TATA hai to achcha hi hog...
by Manmeet Sabharwal's Weblog on Sep 17, 2009

TATA TiON – A New Choice !

TATA is a brand which can be used to market any thing under the sun.Whether it is Trucks,Cars,DTH,Tea,cell phone(CDMA or GSM),Tea,Software,Graphics etc etc TATA has marketed all of them well and made them the market leaders. TATA hai to achcha hi hog...
by Manmeet Sabharwal's Weblog on Sep 17, 2009

Breeze and Lifebuoy

BreezeBreeze is the value-for-money soap for the ‘Striving’ or the mass segment. As per HUL website it is for the ‘women of rural India’. Consequently the soap is offered in colorful and fragrant varieties: Rose, Sandal, Lime and Rajnigandha.
by TNMG: The Next Marketing Guru on Sep 17, 2009

TATA TiON – A New Choice !

TATA is a brand which can be used to market any thing under the sun.Whether it is Trucks,Cars,DTH,Tea,cell phone(CDMA or GSM),Tea,Software,Graphics etc etc TATA has marketed all of them well and made them the market leaders. TATA hai to achcha hi hog...
by Manmeet Sabharwal's Weblog on Sep 17, 2009

HUL Segmentation and Lux

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by TNMG: The Next Marketing Guru on Sep 16, 2009

HUL Fact File and Brands

HUL Fact File Founded 1933 Vision “To earn the love and respect of India, by making real difference to every Indian.” Mission “Our mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene, and p...
by TNMG: The Next Marketing Guru on Sep 15, 2009

HUL - Introduction

Hindustan Unilever Limited or HUL as it is popularly known as started its journey in the Indian soil long back in the year 1933. So, this year the company is celebrating its 75th year’s anniversary. In the beginning the name of the company was ‘L...
by TNMG: The Next Marketing Guru on Sep 14, 2009

About assets, liabilities and the curious case of HUL

Dissecting balance sheets and getting to the root of financial statements are not really the stuff that gets me all energised. Assets, liabilities, inventories, cash and bank balances are insipid compared to the engineers' arsenal of double derivativ...

FMCG cos ride the fast lane on stable prices.

The fast-moving consumer goods have started moving off the shelves faster in the past two months on stable prices, tempting companies to boost promotional activities and offer products at multiple price points.
by Retail News Update on Jun 7, 2009

Stock Chart Pattern - Hindustan Unilever

One look at the stock chart pattern of Hindustan Lever (sorry, Unilever - I'm just too comfortable with the older name) and you will know why it is my all-time favourite 'defensive' stock. HUL is unlikely to give you multi-bagger returns. The days...

Lessons from the Satyam scam

What started out as an aborted acquisition deal among family members has turned out to be the worst scam in the history of corporate India. It is no wonder that Buffett said: 'You only find out who is swimming naked when the tide goes out.' Eco


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