Blog Posts - Inbound Marketing

Great business owners become great based on their actions. Intentions are meaningless. Words are important. Results are everything. But probably …Continue reading →...

Industrial content marketing success for most manufacturers and other industrial companies is usually measured  by an increase in the number of RFQs/RFPs. Arguments about quality vs. quantity tend to fall on deaf ears because these companies with l...

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. This is not a new problem. Back in 2014, Forrester had p...

The report, which is focused on the efforts of Microsoft Partners the world over, is available for free to download from our website today. We’ve spent the last few months carrying out an... The post Did you make our Top 50 Inbound Marketing Excell...

Don’t pretend you’ve never clicked on one. Don’t pretend you’ve never followed one of those links at the bottom of news articles through to a trashy list. We’ve all... The post 5 reasons to rank your Microsoft Partner marketing efforts appe...

The event #DigitalQandA meet up in which took place on 4th June at Rang Mahal in Pursaiwalkam.there were around 50 members who attended the …Continue reading →...

Over the last couple of months, we’ve been compiling our definitive list of the best inbound marketing efforts among enterprise IT companies in the Microsoft Partner Network. We’ve analysed the websites, blogs and social feeds of over 25,000 comp...

T he best version of your inbound marketing strategy is one that does a number of things at the same time, very well. It engages with your customer, informs them of your company, and creates the impression that you are the best in your field, whateve...

Did you know that Inbound Marketing is becoming more important to a Male Waxing and Tattoo Removal business these days than Outbound Marketing? I certainly didn’t. That was until I read an article this week I had no idea what Inbound...

What’s the real value of content marketing? Can a piece of copy really impact your revenue? Will that email campaign create interest and generate leads? Will your updated web content catch the eye of your target audience? Do LinkedIn and Twitter...

Do you remember what the traditional marketing method was all about?  I’m sure you do, and the majority of it involved screaming and shouting of a brand and message on TV, billboards, double spread newspaper and magazine adverts spreading litt...

I recently received two emails from two different manufacturers. They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other conventional marketing tactics with ver...

The Marketing Funnel is a commonly-used analogy that expresses the process of gathering interest – be it for a product or service – and turning that interest into action. Numerous companies will tell you that the top and bottom of this funnel are...

The Marketing Funnel is a commonly-used analogy that expresses the process of gathering interest – be it for a product or service – and turning that interest into action. Numerous companies will tell you that the top and bottom of this funnel are...

Marketing engineering services is very different from marketing industrial products. The biggest difference is that you are selling an intangible concept as versus a physical product. The final deliverable in engineering services may be a written rep...

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Most manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. Some that have implemented it, struggle to produce tangible results, meaning a boost in sale...

Publishing a post on your feed that goes viral is the ultimate aim of any Microsoft Partner blog. If your article gets shared hundreds (if not thousands) of times, you boost the number of links back to your website, you increase traffic, you raise y...

Over ten thousand visitors, 15 keynotes, 280 sessions and more than 50 exhibitors in just 2 days. Future Decoded 2015, Microsoft’s major conference held this week (10-11 November) at the ExCel Centre in London was a unique opportunity to learn... T...

The report, which is focused on the efforts of SharePoint and Office 365 product vendors in the Microsoft partner network, is available for free to download from our website today. We’ve spent the last few months carrying out an in-depth analysis o...

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