Blog Posts - Influencer Marketing

Is the Shine Wearing off Influencer Marketing?

The honeymoon relationship between brands and online influencers who boast large numbers of often-adoring social media followers has become rocky … and may be ending. Influencer marketing evolved from a hot new marketing technique just a couple of...
by CyberAlert on May 18, 2016

The Largest Flaw in Influencer Marketing Campaigns

Influencer marketing is now a prevalent PR and marketing tactic. PR agencies and corporate departments frequently boast about the benefits of influencer marketing to clients and corporate C-suite executives as a powerful yet affordable strategy. By p...
by CyberAlert on Apr 27, 2016

Co-Creation: A Potent New Angle on Influencer Marketing

Influencer marketing is now accepted as a powerful strategy for gaining followers, building trust, and increasing brand awareness. It has become a widely used tool in PR and marketing circles. Now a new form of influencer marketing has emerged: co-cr...
by CyberAlert on Apr 21, 2016

Google Penalizes Bloggers for Paid Links to Brands

Google has leveled manual penalties against some bloggers for outbound links in blogs given in return for paid reviews, ending speculation of how the search engine could enforce its new policy.  John Mueller, webmaster trends analyst at Google, conf...
by CyberAlert on Apr 19, 2016

FTC Cracking Down on Influencer Marketing & Native Advertising

Expect the Federal Trade Commission (FTC) to begin penalizing brands for publishing deceptive advertising and failing to disclose payments to influencers. The FTC issued guidelines last December on native advertising that is designed to integrate sea...
by CyberAlert on Apr 11, 2016

Vetting Influencers? Questions to Ask and Information to Require

Influencer marketing has emerged as one of the most successful online PR and marketing strategies. Various studies illustrate the effectiveness of influencer marketing. Marketers who implemented an influencer marketing program in the first half of 20...
by CyberAlert on Mar 15, 2016

Brands Adopt Influencer Marketing – But Challenges Remain

  Influencer marketing has emerged as a mainstream marketing strategy for many B2C and B2B brands.   Companies have increased their influencer marketing budgets, and digital marketing agencies say clients have embraced the strategy, according t...
by CyberAlert on Feb 19, 2016

How to Create an Affordable Influencer Marketing Program

Superstar social media influencers boast enormous numbers of followers that run into the hundreds of thousands or even millions. The power of an influencer’s reach can prompt major brands to pay them super-sized sums for endorsements or reviews.  ...
by CyberAlert on Jan 18, 2016

Influencer Marketing For Dummies: Book Review 2016

The review is fun to do because I am both, a beauty blogger (started blogging in 2006) as well as a beauty based brand that has worked with other beauty bloggers with product reviews/giveaways etc. What is a Influencer in today’s world of the w...
by Thoughts of Beauty on Jan 11, 2016

When Is It Acceptable to Pay Influencers?

If and when brands should pay influencers remains an unresolved issue in marketing circles. Marketing and PR often wonder if consumers will distrust the message if they pay influencers to post content about their brand. Influencer marketing is clearl...
by CyberAlert on Nov 18, 2015

The Benefits from Data Analysis for PR

Almost everything – from purchasing behavior to social media sentiments — can now be tracked by computer. In provides enhanced insights into consumer behavior, that data is changing how PR functions. PR departments and agencies that embrace d...
by CyberAlert on Oct 30, 2015

Social Media Influencers Get Picky about Brand Endorsements

  Almost everyone in PR and marketing now recognizes the power and value of social media influencers. Endorsements from bloggers, video producers or celebrities with enormous numbers of social media followers can supercharge PR and marketing cam...
by CyberAlert on Aug 27, 2015

The Way to Supercharge PR & Marketing through Influencers

  Influencer marketing can supercharge your PR and marketing campaigns. You might wonder why some blog posts get many more visits than others or how some blogs appear to come out of nowhere to quickly rank among the most popular sites in their n...
by CyberAlert on Jun 11, 2015

A Vlog: The Power of Parenting Bloggers & My Tips for Bloggers & PR’s

Last week saw me presenting as part of the prestigious GroupHigh's Outreach Marketing Virtual Summit. Read more...
by Honest Mum on May 13, 2015

Wichtig – Wichtiger – Influencer Marketing

Was ist Influencer Marketing und warum gewinnt es immer mehr an Bedeutung? Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific k...
by Online Geld verdienen on Apr 10, 2015

Wichtig – Wichtiger – Influencer Marketing

Für die Kaufentscheidung wird eine direkte Empfehlung immer wichtiger und zwar auch dann, wenn man die Person, die die Empfehlung ausspricht, gar nicht persönlich kennt. Wichtig ist, dass es sich um eine "einflussreiche" reale Person handelt. Blogg...
by Online Geld verdienen on Apr 10, 2015

How To Find Influencers To Reach Your Target Audience

Finder the most relevant Influencers Marketers! How do brands market their products? Everyday, these Brands are searching for different approaches to advertise their products to the general audience. Nowadays, influencer marketing has emerged as a me...
by Work Money Fun on Mar 18, 2015

3 Approaches to Influencer Marketing: ‘To,’ ‘Through’ and ‘With’

“Influencer marketing” is the newest buzzword in the communications vocabulary. Influencer marketing involves reaching out to industry journalists, bloggers, investors, celebrities and other influential people to earn placements. Like content mar...
by CyberAlert on Jun 5, 2014

Why 2015 will be all about transferable social media audiences

It’s your audience and you need to understand as much as possible about them in order to target marketing that drives revenue.
by friday coming soon on Apr 16, 2014

Case Study: 'Pay after it works' social influencer program yields 300% ROI

The company enables businesses to boost online sales and decrease net advertising costs by leveraging genuine customer engagement.
by friday coming soon on Apr 5, 2014

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