Blog Posts - Innovation Spotlight



12 Badass American Inventions That Changed Histor

HAPPY 4TH OF JULY!! The United States of America has been pumping out badass technology since the 18th century. In honor of Independence Day and the land of opportunity’s 237th birthday, we’ve gathered a small sampling of some of the mo...
by Superscope Report on Jul 4, 2013

Justin Timberlake – Tunnel Vision

Justin Timberlake asked filmmakers from The Uprising Creative to put in pictures his latest single “Tunnel Vision” from the album The 20/20 Experience. Showing several naked dancers and a Justin at his best, this sensual video is to be discover...
by Superscope Report on Jul 4, 2013

Burberry Teams with Google for New Interactive Kisses Campaign

As luxury brands look to get a better hold on digital-savvy consumers, Burberry has teamed up with Google’s Art, Copy & Code to reimagine beauty advertising. The interactive ad, dubbed Burberry Kisses, invites users to send a virtual k...
by Superscope Media on Jun 19, 2013

Clear Channel Visits Cannes to Push Creativity in Billboards, ‘the Last Mass Medium’

Rising Creative Talent Often Focuses on TV and Digital Advertising Clear Channel’s radio division recently started an effort to combat lame radio advertising. Now its outdoor group has gone to the Cannes Lions International Festival of Creati...
by Superscope Report on Jun 18, 2013

Richard Branson on Taking Risks

When was the last time you stepped out of your comfort zone? It’s easy to get stuck in a routine, especially at work (more so if you’ve been doing the same job for a while), and taking on a new challenge is a great way of getting out of t...
by Superscope Report on Jun 11, 2013

Coke’s Latest Cool Innovation: Ice Bottles

Coca-Cola, which recently introduced a can that splits in two, is messing with its bottle design as well. In Colombia, the brand recently rolled out bottles made of ice that, if the video above is to be believed, doesn’t result in bottles melt...
by Superscope Media on Jun 7, 2013

6 Lessons In Creativity From James Cameron

From Terminator 2 to Avatar, James Cameron has become known for pushing technological innovation in filmmaking. When taking time out from making the Avatar sequels, the Oscar-winning director can be found a long way below sea level in his new gu...
by Superscope Media on Jun 3, 2013

2013 Business Travel Awards

You’re on the road, getting it done. And it’s our goal to keep you in comfort and style as you do it. Here, our picks for the most enjoyable, efficient and tasty new ways to go forth and conquer. Best New Business Hotel Four Seasons Balti...
by Superscope Report on May 27, 2013

How International Franchisors Are Making a Name for Themselves in the U.S.

Justin Gibson was in Germany finishing up a study-abroad program in 2006 when he decided to do a little gift shopping. The Ph.D. candidate in economics was wandering around the west-central town of Giessen when he found himself in his dream gourmet s...
by Superscope Report on May 27, 2013

6 Tech Trends of the Far Future

What will the future look like? Everything–including your own body–will be even more connected than it already is. These concepts are still in their infancy–you might not see mass consumer versions of them for years, maybe even a de...
by Superscope Report on May 16, 2013

Puma Dance Dictionary

To launch its Puma Sync fragrances, Puma has created Puma DanceDictionary, a site where you can share messages interpreted by freestyle dance moves. Users choose from a selection of eleven ready-created messages and words are then interpreted in a s...
by Superscope Report on May 15, 2013

Innovation is About Behavior, Not Products

True innovators get people to do new things, not just buy new stuff.   Innovation is not invention. An invention is generally a product or a process and something you can see. Innovation is different. To innovate, we must ask ‘why’ someone d...
by Superscope Media on May 10, 2013

Saul Bass honoured with Google Doodle

You may not know the name … but you’ve most surely seen the work if you’ve been to the movies. The late American graphic designer Saul Bass is being honoured with a “videoized” Google Doodle today, on what would have been his 93rd birthda...
by Superscope Report on May 8, 2013

Billboard Shows Different Messages for Kids and Adults

One word to describe this billboard CLEVER! A billboard in Spain created by an organization dedicated to aiding abused children shows a different message to children and adults, even if both see the ad at the same time. The feat is achieved by use...
by Superscope Media on May 7, 2013

Innovation Through Acquisition: How eBay Stays Big, But Also Nimble

The e-commerce behemoth has made 20 acquisitions over the past three years. CEO John Donahoe Explains Why. John Donahoe is a student of the game: Before becoming CEO at eBay, he spent over 20 years at mega-consultancy Bain & Company, where he w...
by Superscope Report on May 6, 2013

Creativity: Inspiration vs. Perspiration

Creative thinking is not all created equal, and understanding different ways to problem-solve and brainstorm can be the key to successful innovation. The “Aha moment,” when a creative idea comes to you in a moment of sudden inspiration,...
by Superscope Media on May 2, 2013

Nike Accelerates 10 Materials Of The Future

EVERY YEAR, NIKE BRINGS EXPERTS OF THE WORLD TOGETHER TO TACKLE A NEW PROBLEM. THIS YEAR’S CHALLENGE: FINDING SUSTAINABLE TEXTILES THAT COULD REVOLUTIONIZE THE SHOE INDUSTRY. Leather. Nylon. EVA foam. Knit polyester yarn. These are the materials...
by Superscope Media on Apr 26, 2013

Coke’s New Ad Campaign to Feature 61 Branded Websites

Coca-Cola on Wednesday unveiled a global marketing campaign that employs 61 URLs with snackable content around the theme of “The Ahh Effect,” a new positioning for the brand. The campaign uses the URL ahh.com along with ahhh.com, ahh...
by Superscope Media on Apr 24, 2013

The United States Of Innovation: Ranking The States (And A District) For Innovation

Statistical ranking reveals which states have the most thriving startup communities, and which states have work to do.  Try as governments might, a thriving startup culture isn’t legislated into existence. “Those that emerge have a group...
by Superscope Media on Apr 23, 2013

Bike! Car! Whatever. It’s Irresistible.

Lit Motors aims to reinvent urban transportation with a fully enclosed, two-wheeled electric vehicle. The ideal way to get around a city is on a motorcycle, but it can also be dangerous. Meet the C-1: a two-wheeled electric vehicle with a sleek, full...
by Superscope Media on Apr 23, 2013


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