Blog Posts - Keyword Advertising



Starting, Operating, and Exiting an Internet Business: Common Mistakes and Internet Marketing

Last week's episode of Power of Attorney has been posted on the Power of Attorney website. In this episode, Eric Horvitz, Esq. and Daniel Ingersoll, Esq. discuss common mistakes made by Internet entrepreneurs. Then Zee Rahim stops by to discuss his e...
by E-Commerce Law on Apr 22, 2013

Ninth Circuit Explores Likelihood of Confusion Involving Keyword Ads

BNA, Inc.'s Electronic Commerce & Law Report has published an article on the Ninth Circuit's recent decision in Network Automation, Inc. v. Advanced Computer Concepts, Inc. For the article, I was asked to comment on the court's apparent shift awa...
by E-Commerce Law on Mar 16, 2011

Sports Brandjacking Generates Millions of Dollars and Tens of Millions of Web Visits Each Year

Savvy Internet marketing allows thousands of individuals and companies to peddle more than a million counterfeit sports shirts and jerseys annually, according to the 2011 Special Edition of the Brandjacking Index published today. The online sale of c...
by E-Commerce Law on Feb 1, 2011

3 Proven Strategies For Higher Converting Banner Ads

Before venturing into any new form of advertising, it’s a very good idea to acquire knowledge about it; and of course that includes banner advertising. Given below are 3 easy to apply tips that will make your banner ads even more responsive. Mo...
by Article Buz on Oct 24, 2010

Keyword Marketing & Keyword Advertising, Increasing Your Conversion Rates

SEO beginners make one mistake over and over again, they optimize their website and think that they have finished their SEO campaign and give no second thought to keyword marketing and keyword advertising. Well, SEO is an ongoing process as we alread...
by Practical SEO on Sep 26, 2010

Conversion Rate e posizione dell’annuncio

E' possibile misurare e controllare se gli annunci AdWords portino risultati differenti in funzione della posizione in cui si trovava l'annuncio quando l'utente l'ha cliccato, con Google Analytics.
by Online Marketing Blog on Dec 23, 2009

Rimini Web Marketing Event 2009

Torna il Rimini Web Marketing Event: va in scena la promozione del turismo e dell'accoglienza. Ospite d'eccezione Avinash Kaushik, analytics evangelist di Google.
by Online Marketing Blog on Nov 16, 2009

Strumento per ottimizzare le conversioni

Lo strumento per ottimizzare le conversioni di AdWords permette di stabilire un costo per conversione obiettivo, e automatizzare la gestione ed ottimizzazione dei bid delle singole parole chiave.
by Online Marketing Blog on Nov 4, 2009

Google AdWords vs Linkedin DirectAds

Keyword Advertising e Social Network: nuove frontiere della promozione online. Opportunità e differenze di 2 diversi strumenti di comunicazione.
by Online Marketing Blog on Oct 9, 2009

Rosetta Stone Files Keyword Advertising Suit

Arlington-based language-learning software developer Rosetta Stone has filed a trademark infringement suit against Google in the United States District Court for the Eastern District of Virginia. "Rosetta Stone said in the lawsuit that when othe...
by The Rocket Docket on Jul 19, 2009

Rosetta Stone Files Keyword Advertising Suit

Arlington-based language-learning software developer Rosetta Stone has filed a trademark infringement suit against Google in the United States District Court for the Eastern District of Virginia. "Rosetta Stone said in the lawsuit that when othe...
by The Rocket Docket on Jul 19, 2009

E-Commerce Law Briefs: Week of July 13, 2009

The latest keyword advertising trademark infringement suit has been filed by language-learning software developer Rosetta Stone against Google. General Motors plans to experiment with auctioning its new cars on eBay. For the third time this year, Twi...
by E-Commerce Law on Jul 19, 2009

Rosetta Stone Files Keyword Advertising Suit

Arlington-based language-learning software developer Rosetta Stone has filed a trademark infringement suit against Google in the United States District Court for the Eastern District of Virginia. "Rosetta Stone said in the lawsuit that when othe...
by The Rocket Docket on Jul 19, 2009

Rosetta Stone Files Keyword Advertising Suit

Arlington-based language-learning software developer Rosetta Stone has filed a trademark infringement suit against Google in the United States District Court for the Eastern District of Virginia. "Rosetta Stone said in the lawsuit that when othe...
by The Rocket Docket on Jul 19, 2009

E-Commerce Law Briefs: Week of July 13, 2009

The latest keyword advertising trademark infringement suit has been filed by language-learning software developer Rosetta Stone against Google. General Motors plans to experiment with auctioning its new cars on eBay. For the third time this year, Twi...
by E-Commerce Law on Jul 19, 2009

Ottimizzare le campagne AdWords

Come effettuare efficacemente l'ottimizzazione delle parole chiave utilizzando la nuova interfaccia di AdWords, i filtri e l'utilissimo report dei termini di ricerca.
by Online Marketing Blog on Jun 11, 2009

Advertising durante un periodo di recessione

Cosa fare durante un periodo di recessione economica come l'attuale? La tentazione è di ridurre i budget di promozione ed advertising. La strategia giusta è invece continuare la promozione con prodotti che garantiscano un alto ritorno sugli investi...
by Online Marketing Blog on Mar 9, 2009

Acquistare la long tail: Embedded match (2)

Le parole chiave generiche sono molto costose. Utilizzando l'embedded match è possibile pubblicare gli annunci per le variazioni di una data parola chiave, escludendo però la stessa, molto costosa: acquistiamo quindi direttamente la long tail.
by Online Marketing Blog on Mar 5, 2009

Un segreto di AdWords: Embedded match (1)

In Adwords esiste un quinto criterio di corrispondenza, noto solo a pochi, chiamato Embedded match. Permette di definire un insieme ampio di parole chiave ed al contempo impedire la visualizzazione degli annunci per ricerche non gradite.
by Online Marketing Blog on Feb 26, 2009

Adwords allarga il criterio di corrispondenza esteso

Il criterio di corrispondenza specifica per quali parole chiave vengono visualizzati gli annunci. Nell'ultimo periodo nella blogosfera si è diffusa una voce riguardo all'allargamento del criterio di corrispondenza estesa di Google AdWords. Un b
by Online Marketing Blog on Feb 21, 2009


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