Blog Posts - Lead Nurturing



Warum Marketing Automation Ihr neues Ass im Ärmel ist

Wie Sie Marketing Automation für sich nutzen Mit Marketing Automation haben Sie die Möglichkeit, die die Koordination von Marketingaktivitäten zu vereinfachen und bestimmte immer wiederkehrende Abläufe zu automatisieren. Denn für Unternehmen ist...
by Web-Redaktion on Feb 24, 2016

How To Nurture Sales Leads

A study from Pardot found that 77% of buyers want different content at each stage of their research. With lead nurturing, you ‘drip’ appropriate content to prospects depending on where they are in the sales cycle and adjust the content ba...
by Internet Mastery Center Blog on Aug 7, 2015

Is Predictive Lead Scoring the Next Big B2B Marketing Technology?

The pace of innovation in marketing technology over the past decade has been nothing short of breathtaking. In the B2B marketing space, one of the hot new technologies is predictive lead scoring. There’s no doubt that predictive lead scoring is...
by Leadmanagement.com on Jun 29, 2015

What You Shouldn’t Expect When You Leave a Voicemail | Sales Motivation and Sales Training

I have been looking at 5 ways voicemail can work for prospecting. You can check out the first 3 ways here, here and here. Now we come to #4: Don’t expect your single voicemail message to be returned. That’s right! Your single voicemail won&#...
by Leadmanagement.com on Jun 11, 2015

Will Technology Soon Turn Sales Reps Into Marketers

A recent post by David Raab at his Customer Experience Matrix blog provoked an interesting discussion about the respective roles of marketing and sales in the demand generation process in B2B companies. David Raab is a well-respected analyst who has...
by Leadmanagement.com on Apr 27, 2015

Building a Simple and Effective Lead Qualification Framework

The essential starting point for building a tighter alignment and a more productive relationship between marketing and sales is developing a joint framework for qualifying sales leads. Without a common understanding of who constitutes a qualified lea...
by Leadmanagement.com on Mar 11, 2014

Lead Nurturing and Prospecting emails that Make Me Scratch My Head and Go Hmmm….

Lead Nurturing and Prospecting emails that Make Me Scratch My Head and Go Hmmm…. It seems I hit a nerve with my blog post Is Email on Life Support as a Sales Effectiveness Tool. It has become one of our most popular, and it continues to generate co...

Lead Nurturing and Marketing Automation: Make Messaging More Personal

Lead Nurturing and Marketing Automation: Make Messaging More Personal? Behind the scenes, marketing is tracking campaigns and sending leads to sales reps, but sales could lose good opportunities if they don’t make a personal connection. In this vi...

How to Make the “Cost of Delay” Visible to Your Prospects

Keeping prospects moving through the buying process is a perennial challenge for B2B marketing and sales professionals. I suspect that all of us have faced this issue in one form or another. We acquire a new lead who seems to be a good fit for our s...
by Leadmanagement.com on Sep 24, 2013

Is eMail on Life support as a Sales Effectiveness Tool?

Is Email on Life support as a Sales Effectiveness Tool? A few months ago, I did a blog post on the Top Ten Disruptive Sales Technologies. I did not include email because it was pretty much a given, considering its serious blow to postal mail and phon...

The Seven Marketing Automation Monster Failures

Once the purchase and implementation of the marketing automation tool has been done, especially managers and directors have high expectations of their investment. Lead generation and Sales will improve significantly. However in reality the expected s...
by The LEADSExplorer blog on Sep 5, 2013

Industrial Email Marketing is NOT Dead

One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to [...] [ This is only a content summary. Please click on the head...
by Industrial Marketing Today on Aug 16, 2013

How to Avoid Lead Genocide

Several days ago, I came across a great blog post by Jill Konrath. If you’re not familiar with Jill’s work, she is a well-respected sales consultant/trainer and the author of SNAP Selling and Selling to Big Companies. In her post, Jill...
by Leadmanagement.com on Aug 13, 2013

An Inconvenient Truth About B2B Demand Generation

If you’re a B2B marketer, describing the major attributes of your lead-to-revenue funnel and measuring the dynamics of your funnel are critical to understanding how well your demand generation system is performing. Funnel metrics will help prov...
by Leadmanagement.com on Aug 6, 2013

Some Do’s and Don’ts for Better Lead Nurturing and Follow Up

A Few Do’s and Don’ts for Better Lead Nurturing and Follow Up   Lead Nurturing and follow up are crucial steps in content marketing – from strategy to process to the overall program. Organizations are spending significant dollars to develop co...

Lead Nurturing: How to Make a Long Lasting Impression

The latest from Rabid Office Monkey:Lead Nurturing: How to Make a Long Lasting Impression (via LeadManagement.com) I ran across a quote recently that stated, “Almost everyone will make a good first impression, but only a few will make a good lastin...
by Rabid Office Monkey on Jun 7, 2013

Lead Nurturing: Is It Worth The Time & Effort?

The latest from Rabid Office Monkey:Lead Nurturing: Is It Worth The Time And Effort? (via LeadManagement.com) Recently, Kevin Thornton wrote a blog called Lead Nurturing:  How to Make a Long Lasting Impression and he brought up some good steps to pu...
by Rabid Office Monkey on Jun 4, 2013

Lead Nurturing: How to Make a Long Lasting Impression

I ran across a quote recently that stated, “Almost everyone will make a good first impression, but only a few will make a good lasting impression” (Sonya Parker).  That quote got me thinking about lead nurturing.  In sales, we’re always tryin...
by Leadmanagement.com on May 29, 2013

Testing the Follow-up on Content-based Marketing Campaigns: Companies are Falling Flat

Testing the follow-up on Content-based Marketing Campaigns: Companies are Falling Flat Content-based marketing is on the rise. It’s expected to represent 35% of the marketing budget in 2013, which, according to the latest estimates, is up 84% from...

Are Industrial Companies Wasting Their Leads?

No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their industrial marketing. Yet I see [...] [ This is only a content summary. Please click on the headline to read the f...
by Industrial Marketing Today on Feb 25, 2013


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