Blog Posts - Localisation



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by WP Fury on Aug 18, 2013

Three Ways Movie Titles Are Translated

Have you ever thought about how movie titles are translated across the globe? Titles are the first thing the audience comes across when movies are released, so it is vital to convey the message in a faithful yet catchy and creative way. If you look a...
by Today Translations on May 13, 2013

Some digital neologisms are also breaking the language barrier

Tom Chatfield’s book, Netymology: A Linguistic Celebration of the Digital World, delves into the origins of the vocabulary that has come to define the current era of the internet. In an article for the Guardian, Chatfield looks at some of the most...
by Today Translations on Apr 18, 2013

The Mexico Barbie Project: The fine line between cultural representation and stereotypes

Mexico Barbie, part Mattel’s ‘Dolls of the World’ line, does not sit well with some sections of the US’s Hispanic community. Others, however, refuse to make a deal out of it. The case highlights the thin line that sometimes s...
by Today Translations on Apr 16, 2013

China Announces Official Operating System

Microsoft Windows has support for over 40 languages, and you can use your Apple iOS device in 22, but China has its eyes on having its own very own operating system (OS) when it announced a partnership with Ubuntu this month. The Chinese government...
by Today Translations on Mar 28, 2013

How To Localise A Biscuit

Oreos: a quintessentially American snack that has captured hearts the world over. We all know what it looks and tastes like: round, black and white and very, very sweet. In China, however, Oreos can take up a cylinder shape, have a strawberry filling...
by Today Translations on Mar 19, 2013

Mango’s “Slave Style” and the Vital Role of Translations In E-commerce

Some people claim they are slaves to fashion. Recently, Spanish fashion retailer Mango was forced to apologise after they took the saying too far by advertising “Slave style” jewellery on their website. The two bracelets and a necklace were remov...
by Today Translations on Mar 8, 2013

YouTube Offering Paid Translation of Videos

Following Google’s recent release of solutions that allow uploaders to easily translate closed captions for their videos, the search giant last week announced its partnership with two translation firms in a bid to further enhance its multilingual o...
by Today Translations on Feb 25, 2013

Engaging with Customers in a Language They Can Understand – Their Own

Recent research has highlighted the need for businesses to optimise their social media in different languages in order to truly engage with their global customer base.  Unless this vitally important line of communication is handled by an expert, the...
by Today Translations on Feb 14, 2013

Engaging with costumers in a language they can understand – their own

Recent research has highlighted the need for businesses to optimise their social media in different languages in order to truly engage with their global customer base.  Unless this vitally important line of communication is handled by an expert, the...
by Today Translations on Feb 14, 2013

If you fall for a scam, there’s more than one way to recover your losses

I’ve fallen for scams twice in my life and at the time, my sense of anger was only matched by my feeling of stupidity. I’m not the only person to feel this way and as my colleague David Martin highlighted in his article last month, 1 in 5...
by Today Translations on Jan 3, 2013

How Software Localisation and Translation Helps Sell the “Best of British” Abroad

As 2012 comes to an end, looking back at successes and failures is something that all companies, no matter the profile, do. This is what Hamish Stevenson, CEO and founder of Fast Track, also did, highlighting the international business lessons learn...
by Today Translations on Dec 28, 2012

How Software Localisation and Translation Helps Sell the “Best of British” abroad

As 2012 comes to an end, looking back at successes and failures is something that all companies, no matter the profile, do. This is what Hamish Stevenson, CEO and founder of Fast Track, also did, highlighting the international business lessons learn...
by Today Translations on Dec 28, 2012

Dunkin’ to Give Donuts a Desi Dressing.

Retail consultancy Technopak Advisors estimates the country's eating-out market to be close to . 33,000 crore, with organised restaurant chains clocking a growth of 20-25%. The organised segment is valued at about . 8,000 crore...
by Retail News Update on Nov 7, 2012

Dunkin’ to Give Donuts a Desi Dressing.

Retail consultancy Technopak Advisors estimates the country's eating-out market to be close to . 33,000 crore, with organised restaurant chains clocking a growth of 20-25%. The organised segment is valued at about . 8,000 crore...
by Retail News Update on Nov 7, 2012

Dunkin’ to Give Donuts a Desi Dressing.

Retail consultancy Technopak Advisors estimates the country's eating-out market to be close to . 33,000 crore, with organised restaurant chains clocking a growth of 20-25%. The organised segment is valued at about . 8,000 crore...
by Retail News Update on Nov 7, 2012

Comment choisir l'emplacement ?

L'emplacement de votre caméra Choisir l'emplacement précis pour y installer votre caméra de surveillance est un exercice qui ne doit pas être laissé à de simples amateurs. Les chasseurs de chevreuil à l'arc expérimentés ont déj...

Sony Mobile cuts 1,000 jobs in Sweden, headquarters returning to Japan

Beleaguered tech giant Sony is taking steps to right the ship this week, with its Sony Mobile division announcing a move back to Tokyo, Japan and a 15 percent reduction in its global workforce. Sony Mobile's headquarters in Lund, Sweden will be close...
by Cnet Analysis on Aug 23, 2012

Debenhams looks to Germany for growth

At Today Translations, the recent news of Debenhams launching a German website as part of their international growth strategy was met with great interest. It is remarkable that Debenhams is the first foreign language site launched by a British depart...
by Today Translations on Jul 18, 2012

Debenhams looks to Germany for growth

At Today Translations, the recent news of Debenhams launching a German website as part of their international growth strategy was met with great interest. It is remarkable that Debenhams is the first foreign language site launched by a British depart...
by Today Translations on Jul 18, 2012


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