Blog Posts - Location Strategy



The Battle to Change Retail Location “Mind-Sets”

Who’s the real competitor? Who’s the real enemy? The massive changes that have swept across this land and others, the decimation of high streets,  town centres and the taking away of the retail heart of communities, though tragic and physically...
by VM-Chronicles on Dec 13, 2016

Town Centre Retail Regeneration: The Complexity of Delivering Simple Principles

The simple truth of a successful and thriving retail destination is that you need the right assortment of shops and you need each one to be as good as it possibly can be.   It doesn’t take the proverbial brain surgeon but it does take a meeti...
by VM-Chronicles on Dec 6, 2016

Sevillisation: Terminal Transformations & New Millennium Markets

Urban regeneration can sometimes be unemotional terminology for some of the most exciting enterprises across retail and leisure. Never more the case in the variety of schemes bringing vigour, life and energy to the revitalised heart of the Andalucian...
by VM-Chronicles on Apr 18, 2016

Spanish Statement: Primark’s Pinnacle of Pre-eminence

Take a trip down Gran Via in Madrid, and you cannot fail to notice the extraordinary new flagship store from Primark.   Follow the … Continue reading → The post Spanish Statement: Primark’s Pinnacle of Pre-eminence appeared first on...
by VM-Chronicles on Feb 22, 2016

Sales = Traffic x Conversion: The Complexities of a Simple Equation

Knowledge of traffic and conversion is essential to measure and maximise sales opportunities across stores, however the knowledge of traffic and conversion by category display within the store reveals the mysteries of the shopping experience and prom...
by VM-Chronicles on Jan 8, 2016

Hema Global: New Blood in New Street

For a retailer with a long heritage Hema packs a powerful contemporary punch as it speeds into the newly refurbished New Street Station in Birmingham. On the fast track to becoming a global brand Hema now has 5 UK stores, with 3 of these in high traf...
by VM-Chronicles on Jan 5, 2016

Argos Accelerated: The Digital Dilemma of an Invisible Assortment

Better late than never Argos, the seasoned survivor of the catalogue age, continues to catapult its perfect proposition for the omni-channel world from its pre-historic paper origins into the efficiencies of a digital dynamo The latest Argos incarn...
by VM-Chronicles on Sep 1, 2015

Automotivation: Rockar’s Super Highway Hyundai Boutique

In a sector well overdue for its service, a new arrival in the market is taking off the handbrake on retail innovation and hurtling headlong into the comfortably parked parade of traditional car show-rooms.   In partnership with Hyundai, no slo...
by VM-Chronicles on Aug 7, 2015

“Shopportunities” – More than Retail Rejuvenation

“Shopportunities” – More than Retail in Rejuvenating Towns Tim Radley speaking at Dublin’s “The Future of Irish Towns” Dun Laoghaire, Ireland: Thursday April 16th.     With the competition for shopper footfall becoming so inten...
by VM-Chronicles on Apr 24, 2015

“Shopportunities” – What makes a town’s retail good?

“Shopportunities” – What makes a town’s retail good Tim Radley speaking at Dublin’s “The Future of Irish Towns” Dun Laoghaire, Ireland: Thursday April 16th.     One thing is for sure. It is not just the number of retail outle...
by VM-Chronicles on Apr 20, 2015

“Shopportunities” – The Role of Retail in Rejuvenating Town Centres

“Shopportunities” – The Role of Retail in Rejuvenating Town Centres Tim Radley will be speaking at Dublin’s “The Future of Towns” Dun Laoghaire: Thursday  April 16th.   A big question often requires us to go back to basics. So befo...
by VM-Chronicles on Apr 13, 2015

Larger than Life: Simply Be a Physical Presence

The complex kaleidoscope of omnichannel continues to see the cross-fertilisation of both the online channel and physical high streets and shopping malls with insurgents from the other side of the digital wall.   Whilst the most successful physi...
by VM-Chronicles on Feb 24, 2015

John Lewis Heathrow Store: Take a tour

John Lewis features heavily in the innovation accolades category, a pioneer in format development, developer of own brand and most noticeably in the omni-channel world at the vanguard of click and collect, next day delivery and a host of customer foc...
by VM-Chronicles on Feb 7, 2015

John Lewis Airport Ambassador: Pinterest Gallery

Flying the flag beyond its natural habitat John Lewis is set to convert customers worldwide in its quest to make the retail world a considerably smaller and coordinated one.     Follow VM-unleashed! Ltd’s board Connect & Collect:...
by VM-Chronicles on Feb 4, 2015

Connect & Collect: John Lewis Airport Ambassador

The rebuilt terminal 2 at Heathrow airport has many benefits beyond the bright new environment, faster check-in, streamlined security processes and state of the art facilities. New and refreshed formats abound in both food and retail, and amongst the...
by VM-Chronicles on Feb 1, 2015

Take a video tour of the White Stuff new home at Bluewater

White Stuff, the purveyor of distinctive quality fashion has found a home.   Its new concept store is modelled on a 2-storey Edwardian house complete with majestic flowing staircase, authentic wooden floor tiles, grand open fireplaces with festi...
by VM-Chronicles on Dec 14, 2014

A Warm Welcome Home: White Stuff at Bluewater

White Stuff, the purveyor of distinctive quality fashion has found a home. Its new concept store is modelled on a 2-storey Edwardian house complete with majestic flowing staircase, authentic wooden floor tiles, grand open fireplaces with festive stoc...
by VM-Chronicles on Dec 9, 2014

Backing Black: GAP betting on Boxpark

The trendy transient shopping centre of Shoreditch is many things to many retailers. Boxpark has been home to new brand launches, curious collaborations, assortment edits, entries into the UK market and a physical presence for marketing campaigns and...
by VM-Chronicles on Dec 5, 2014

Vintage Vittles: Albion Cutting the Mustard in Classic Cooking

Stepping back in time ironically, but most commonly, costs more than staying in the present. The price we pay for authentic experiences, retro bistro and vintage vittles’ sets the tills ringing but the hearts racing for those who remember the tacit...
by VM-Chronicles on Dec 5, 2014

Automotivation: Rockar’s Super Highway Hyundai Boutique

In a sector well overdue for its service, a new arrival in the market is taking off the handbrake on retail innovation and hurtling headlong into the comfortably parked parade of traditional car show-rooms.   In partnership with Hyundai, no slo...
by VM-Chronicles on Nov 24, 2014


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