Blog Posts - Marketing Audit

Principles of a Marketing Audit: Increase your Business’s Effectiveness & Evaluate your Marketing Strategy

A Marketing Audit is a systematic examination of an organization's marketing objectives, strategies, organization and performance. Its purpose is:to examine the effectiveness of current marketing strategy and tactics to identify under-utili...
by Business Models & Strategy on Jul 2, 2011

How do I go about performing a marketing audit?

It is an assignment for my Marketing class in my Masters Program. And the text is very vague. Related posts:What’s the difference between social marketing and responsible marketing? Hi all.. i’m doing an assignment on marketing.I chose...
by Web Hosting Group on May 31, 2009

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