Blog Posts - Marketing Mix



Internet Marketing Lead Generation

I was impressed with the fresh information contained in this Lead Generation Infographic shared with me Br’ian Fields of Straight North. I believe the development credit should go to Brad Shorr, Director of Content Strategy at Straight North.
by Marketing OnLine Visibility on Aug 10, 2016

Building a Profitable Small Business with addition of Internet Marketing Mix

Your Small Business will benefit from integrating an Internet Marketing Mix with you business. A robust profitable business model is built on strong foundations with clear goals, vision and leadership, and competitive level of marketing promotional s...
by Marketing OnLine Visibility on Jun 19, 2015

Building a Profitable Small Business with addition of Internet Marketing Mix

Your Small Business will benefit from integrating an Internet Marketing Mix with you business. A robust profitable business model is built on strong foundations with clear goals, vision and leadership, and competitive level of marketing promotional s...
by Marketing OnLine Visibility on Jun 19, 2015

Internet Marketing Mix – no longer the simple 4P’s

  Gone are the the simple 4P’s as the 4 Pillars of the Marketing Mix…. (as noted in my earlier http://marketing4optimization.com/2013/11/21/4-new-ps-added-to-internet-marketing-mix/)…. Whatever the number is, just remember to...
by Marketing OnLine Visibility on Feb 14, 2015

Why You Need Both the 4A’s and the 4P’s for Effective Marketing

One of the most well-known concepts in marketing is the marketing mix, also known as the 4P’s of marketing. The 4P’s model of the marketing mix was introduced in the 1960’s, and it quickly became a bedrock concept of modern marketin...
by Leadmanagement.com on Feb 11, 2015

Are the 4P’s Still Relevant for Today’s Marketers?

One of the most enduring concepts in marketing is the idea of the marketing mix. The concept became popular in the 1960’s after Neil H. Borden published an article in the Journal of Advertising Research. Borden’s original marketing mix mo...
by Leadmanagement.com on Jan 28, 2015

How Media Consumption Statistics Can Mislead Marketers

Earlier this year, eMarketer published a new estimate of the amount of time US adults (ages 18+) spend with various types of media. Like many media analysts, eMarketer estimates that the amount of time spent with mobile media is growing more rapidly...
by Leadmanagement.com on Sep 3, 2014

How Media Consumption Statistics Can Mislead Marketers

Earlier this year, eMarketer published a new estimate of the amount of time US adults (ages 18+) spend with various types of media. Like many media analysts, eMarketer estimates that the amount of time spent with mobile media is growing more rapidly...
by Leadmanagement.com on Sep 3, 2014

¿Por qué fracasan la mayoría de las PYMES? - 8 Puntos que podrían explicarlo

Tanto en México como en toda América Latina las micro, pequeñas y medianas empresas (PYMES o MiPYMES) se consideran un pilar en la generación empleos y crecimiento del PIB. Sin embargo, sus expectativas de vida y crecimiento son muy reducidas (Se...
by Merecantilízate on Aug 21, 2014

Principal Charity Classic: Principal hopes deal will be extended past 2012

Principal Charity Classic: Principal hopes deal will be extended past 2012 Principal Financial Group’s agreement with the PGA Tour to serve as title sponsor of the Principal Charity Classic ends in 2012. But that doesn’t mean the Champion...

Role of Social Media in Marketing Mix

Role of Social Media in Marketing Mix Anyone in the marketing world knows that social media is important. Unfortunately, few people know how to use the medium well. This is primarily because they misunderstand the social media’s role in a marketing...
by etechexplorer on Jul 4, 2014

Role of Social Media in Marketing Mix

Role of Social Media in Marketing Mix Anyone in the marketing world knows that social media is important. Unfortunately, few people know how to use the medium well. This is primarily because they misunderstand the social media’s role in a marketing...

Keeneland Sales Graduate Spotlight: MARKETING MIX

This week’s Thoroughbred Week sales grad is MARKETING MIX, winner of the 8150 Nassau Stakes (G2) at Woodbine on June 2. Video Rating: 5 / 5...

It’s Called Marketing Mix for a Reason, Channel Attribution in a Multi-Channel Marketing World

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The Marketing Mix & Extended 4 P’s

This video summarizes the basic functions of marketing, which are commonly called the 4 P’s, but extends the conversation to also account for the extended ma…...

In marketing, what is the promotional mix?

Question by blah_blah_blah: In marketing, what is the promotional mix? again, i need help for my marketing class. my teacher doesn’t know what shes doing… Best answer: Answer by Great DaysDefinition: Using several different types of commu...

Which countries have a central, mixed, or free market economies?

Question by Mo: Which countries have a central, mixed, or free market economies? i need to find pics that represent each for my econ. class help me? Best answer: Answer by Eric, RIImportant planned economies that existed in the past include the Econo...

Principles of Marketing?

Question by Michelle L: Principles of Marketing? How does segmentation fit in with “the 4 p’s” and the marketing environment? Best answer: Answer by rfamilymemberWhy Segmentation? Introduction and Definition When it comes to marketing strategie...

The US is a mixed market economy, right?

Question by Chris G.R: The US is a mixed market economy, right? just making sure for an economics test Best answer: Answer by TheKittenYes. No such thing as a pure capitalist economy. Places like Singapore or Hong Kong come close. Know better? Leave...

Marketing Mix in the Post-Recession World

http://www.brighttalk.com/webcast/3483 Michael Gale, CEO of Strategic Oxygen, describes how the marketing mix is changing as a result of the recession and th… Video Rating: 0 / 5...


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