Blog Posts - Marketingberatung



Businesses discover QR codes as marketing method

QR codes are around for several years now. But with the increasing demand of creative marketing challenges, they come more and more into the focus of marketing professionals worldwide.   What's a QR code? A QR code is a specific matrix barco...

How to loose in social media? Just talk about yourself!

If you like many other out there talk about yourself in social media than you miss a great opportunity to be recognized as an interesting source of information. Imagine you are on a cocktail party! And one guy stands with a group of people and start...

Why you should not try to sell with your email marketing

When people subscribe to your email list they expect valuable information. They expect information which can help them to solve their problems for free. They do not expect and they do not want be bombarded with sales pitches. An email list is a very...

In social media sometimes the early bird wins piggyback

We all know information is the key to success. If you have the right information you can take advantage of it and make use of an opportunity for your business. Today in the times of internet and social media where information spreads on each corner i...

How to show short term social media ROI to your boss?

To show a short term ROI out from social media is important to keep the activities motivated and long lasting. In the long term social media brings massive branding power as well. How to show short term social media ROI? You need to set up a strategy...

The Fortune 100 Companies love social media

During the past years social media has reached more and more big companies. Companies as Coca Cola, SAP, IBM and many more are successfully active in social media.   For those companies social media has become an important communication channel...

Inbound marketing is not for you if you are not committed

Inbound marketing can help a business to get seen, get found and to get leads! But inbound marketing is a strategy which requires a lot of work, creativity and focusing on goals. With Inbound marketing you can become outstanding attractive and get fo...

Easy tips how to get content for your blog

This is the most asked question executives ask when corporate blogging is mentioned. Blogging is one of the most powerful ways to attract new customers towards a business website, products and services. With blogging businesses can build trust and cr...

One simple reason why you should do Inbound marketing – PROFIT

In the past five years the inbound marketing – Internet marketing strategy has emerged and grown his popularity through its massive and convincing results. What’s Inbound marketing? Inbound marketing is the marketing strategy that focuses...

Mobile Marketing Goes Online?

By Alexander Gregori Not so long ago marketers were excited at the prospects of a new tool: online marketing. They could send out personalized emails directly to leads via email at almost no cost, create a store front of their business with websites,...

A good Page Rank on Google only doesn’t bring you revenue

To have a good PR – Page Rank on Google is not enough to be successful with your business online. A huge amount of traffic is also no guarantee for a successful online business. You need to have the right traffic, and a huge amount of it. You i...

Learn – Spy link building from your competitor

Backlinks are important for your business to get better found online. Search engines rank your site importance depending on the Backlinks which come from other related websites and blogs. The more Backlinks from related websites you have, the higher...

How to create mobile friendly emails and get more response

Current analysis show impressive statistics where millions of people will be using advanced email ready phones. Morgan Stanley Research predicts that sales of smart phones will exceed those of PCs within 2 years. Internet Trends 2010 by Morgan Stanle...

How to overcome the Social Media Cash Cow fairytale

It’s a widespread superstition that you only need to be there in social media and you will get a ton of customers and sales. That’s 100% wrong! As any other communication channel social media has to be done the right way. How the descript...

Social Media vs. Traditional Advertising

How to make the most of inbound marketing If you’ve been following this blog, or if you have put any time into strategizing your online marketing campaign, you understand the importance of inbound marketing. Inbound marketing is a way of making...

Make your corporate blog more popular and credible

Make good relationships with your industry related bloggers. To get visitors to your blog you need to get seen from your audience. One of the best ways to get attention from you audience is to write a corporate blog. Also you should regular read and...

5 ToDos for your Social Media Success in 2011

You should focus on major trands to market your business. Here below are 5 todo's for you to be a step ahead of your competition! 1. Shift your employee recruitment to social media Let your employees find you! The same rules which apply to attrac...

Internet population has crossed 2 billion

The UN’s telecommunication agency released a statement that the number of internet users in the world has now touched the 2 billion mark. Around 6.8 billion people are on the planet currently. The statement shows that about a third of the world...

Old school marketing vs. inbound marketing

You have established a corporate blog and you write remarkable content and you distribute it through various social media sites like Facebook, Twitter, LinkedIn and some more. You are also active in Foursquare and have set your place in Google places...

8 Ways to increase your conversion rate

If you ever had thought about to optimize your website or to do a complete redesign than this 9 ways could help you to priories your doing. 1. Implementing Landing Pages In online marketing a landing page, also known as a lead capture page, is a sing...


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