Blog Posts - Nation Branding

Brexit reminds us that we need to take a lead in making globalization fairer

Brexit was an interesting campaign to watch, and there’s not too much I can add that hasn’t been stated already. I saw some incredibly fake arguments from Brexit supporters, including one graphic drawing a parallel between the assassinations of A...
by Jack Yan: the Persuader Blog on Jul 28, 2016

How a car accident makes you grateful

The trouble with all the yellow-peril reporting that’s far more prevalent than it should be in Aotearoa is when something happens to you that may get people thinking about a stereotype.    Back in March, of course, we had one writer justi...
by Jack Yan: the Persuader Blog on May 4, 2015

Cities are, or at least should be, driving globalization

My friend and colleague William Shepherd directed me to a piece at Quartz by Michele Acuto and Parag Khanna, on how cities are driving globalization more than nations—a theme I touched upon on this blog in March 2010. As he said, I had called it th...
by Jack Yan: the Persuader Blog on Jun 6, 2013

How brands fool us

The Google experience over the last week—and I can say ‘week’ because there were still a few browsers showing blocks yesterday—reminds me of how brands can be resilient.    First, I know it’s hard for most people to be...
by Jack Yan: the Persuader Blog on Apr 12, 2013

In the MG world, the Chinese understand Britishness better

Take a car range that’s not selling too well, and try to pull the patriotic heart-strings to see if you can move a few.    Trouble is, this ad for the MG 6 Magnette, which is running on some of our sites, is pretty awful.    ...
by Jack Yan: the Persuader Blog on Jun 20, 2012

London markets itself for the Olympics, using Fashion Week as its hook

London has prepared to market itself in advance of the Olympics, and what better way to show off its up-to-the-minute nature than using the recently concluded Fashion Week?    The videos shown here are from the London Media Centre, which st...
by Lucire Insider on Feb 27, 2012

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