Blog Posts - Native Advertising



AdNow Native Ad Review: Monetizing Website with High Revenue

  Well, if you ask me about the biggest challenge on the Internet, it is none other than “Monetizing Traffic.” And I am sure you would also agree with me on this count. Your growth in the online world is determined by how successful you are...
by Smartrena on Aug 26, 2016

How Brands Can Counteract Ad Blockers

Ad blockers threaten digital marketing and the digital publishing ecosystem, many believe. Few online publishers earn income from paid subscriptions; most rely on advertising to pay their bills. By decreasing the number of impressions from online adv...
by CyberAlert on Aug 3, 2016

FTC Cracking Down on Influencer Marketing & Native Advertising

Expect the Federal Trade Commission (FTC) to begin penalizing brands for publishing deceptive advertising and failing to disclose payments to influencers. The FTC issued guidelines last December on native advertising that is designed to integrate sea...
by CyberAlert on Apr 11, 2016

Content Marketing vs. Native Advertising: Which Works Better?

Which is more effective? Content marketing or native advertising? The difference between the two is that websites charge sponsors to place native advertising that looks like editorial content whereas websites accept and publish content marketing piec...
by CyberAlert on Mar 15, 2016

Native Ads Seen as Major Opportunity for PR

Native advertising has evolved from an experimental technique to a core marketing strategy for many brands. Despite being paid media, native advertising may become a significant source of revenue for public relations agencies. Native advertising is a...
by CyberAlert on Feb 10, 2016

FTC Issues New Guidelines on Native Advertising

The FTC has issued new guidelines on native advertising, ads designed to appear like surrounding editorial content. Native advertising is a lucrative income stream for publishers and a powerful marketing outlet for brands. Major publishers such as Th...
by CyberAlert on Dec 23, 2015

Native Advertising: New Research Warns about Dangers

Native advertising has become a popular and profitable income stream for web publishers. Native ads, also called sponsored content, are designed to resemble publishers’ editorial content in form and function. Web publishers run the native ads withi...
by CyberAlert on Sep 14, 2015

Ads invade your Gmail? Doubtful native advertising like Email.

Google has officially open Gmail native advertising advertising business all the way to buy used. In fact, Google has been tested since 2013 in Gmail native advertising formats, native advertising is usually placed at the top of your inbox, look and...
by 4G BD on Sep 4, 2015

Solutions to the Ad Blocking Threat

Ad blocking software poses a threat to both publishers and digital marketers. Adblockers are costing publishers billions of dollars each year and, possibly, even threaten the Internet business model of free content financed by advertising. Ad blockin...
by CyberAlert on Aug 12, 2015

Research Shows Some Dangers in Native Advertising

  Is it advertising or is it news? Struggling publishers view native advertising as a financial godsend. By publishing sponsored content that appears remarkably like their editorial content, some web publishers are capitalizing on a robust new r...
by CyberAlert on Jun 22, 2015

The Impact of Native Advertising on PR

Native advertising (sponsored content that looks like editorial content) may be an untapped marketing goldmine. Data indicates that native advertising interests readers as much as editorial content. The New York Times, working with web analytics comp...
by CyberAlert on Jun 10, 2015

How Marketers and Publishers Can Make Native Advertising Successful

  Native ads offer advantages to both publishers and marketers. Also called sponsored content, native ads can deliver substantial revenue for publishers. For brands, sponsored content offers superb marketing opportunities, as the content is ofte...
by CyberAlert on Jun 10, 2015

The Emergence of Native Advertising and Its Impact on PR

Native advertising (sponsored content that looks like editorial content) may be an untapped marketing goldmine. Data indicates that native advertising interests readers as much as editorial content. The New York Times, working with web analytics comp...
by CyberAlert on Jun 10, 2015

Missing Measurement Standards May Impede Native Advertising

Native advertising is clearly a winning strategy for both publishers and brands. Marketers find that paid advertising content designed to blend with website editorial content often attracts more readers and gains greater engagement. Publishers have d...
by CyberAlert on Apr 22, 2015

17 Advanced Facebook Native Advertising Secrets Insiders Use To Get 248% ROI RIGHT NOW

17 Advanced Facebook Native Advertising Secrets Insiders Use To Get 248% ROI RIGHT NOW Sale page: http://www.warriorforum.com/warrior-special-offers-forum/926092-new-17-advanced-facebook-native-advertising-secrets-insiders-use-get-248-roi-right-now.h...
by Tutorialdl on Mar 12, 2015

Native Advertising: Benefits & Risks

Native advertising is booming. Spending on native ads will increase from $4.7 billion in 2013 to $7.9 billion this year, and will reach $21 billion in 2018, predicts a BI Intelligence. Sponsors have found that native ads, a form of sponsored content...
by CyberAlert on Mar 10, 2015

Is PR Blowing It in Digital Media?

  The Internet and social media have clearly revolutionized business, yet public relations has largely failed to adapt, according to a survey by the Chartered Institute of Public Relations on the state of the profession in the U.K. The report re...
by CyberAlert on Feb 27, 2015

Native Video Advertising: the Next Big Content Marketing Trend

  Native advertising has emerged in the past year as an effective and successful, albeit expensive, marketing channel in print publications and in online news sources. Native advertising is editorial content containing product messages. The spon...
by CyberAlert on Jan 28, 2015

15 PR Resolutions for 2015

It’s approaching that time of year – time to reflect on the past year’s accomplishments and shortcomings and to resolve what we’ll change next year. Most New Year’s resolutions involve personal changes. Some bad habits, like eating too much...
by CyberAlert on Dec 18, 2014

End of the Banner Ad – Or Not

  What is the fate of the banner ad? The end of the banner ad is on hand and we should be happy, say some. No, the banner ad is alive and well and isn’t going away anytime soon, opine others. Some digital advertising pundits are rejoicing over...
by CyberAlert on Nov 11, 2014


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