Blog Posts - Online Reputation Management

Customers complain about companies and their products and services more than ever. With a smartphone, they can complain online from almost anywhere and at any time; there’s no cooling off period now after a customer feels offended. Aggrieved custom...

If your business is looking for a great way to maximise its online marketing effort, then user generated content is one very underused but super marketing method. Your worry is that you have a website or a blog, but you receive very little traffic or...

By Joel Cordle Reputation is the backbone of any online business. Consumers examine trust and credibility of companies closely, and customer feedback can travel far and quickly through sites like Amazon, Trip Advisor, Yelp, CNet and Epicurious. Probl...

A family-owned jewelry store had worked hard to build an excellent reputation over the years. Long’s Jewelers of Cambridge, Mass., achieved a strong reputation in the Boston area and an almost-perfect 4.8 star rating on Facebook.  Then it received...

Do you remember a time when you claimed Wikipedia as your source for information and people would laugh at you? I sure do but I also remember when people used to say Facebook was just for kids. These days, Wikipedia is a tour du force when it com...

Reputation is everything. These days it’s online reputation that’s everything. A damaged online reputation can severely harm an organization. A single bad online review can destroy a small business, especially one in consumer services such as res...

  I had a client who was a C celebrity, not even cutting it to the B level. He went through an ugly divorce and his ex-wife ran his name through the mud. Unfortunately, the mudslinging by his ex-wife made it onto a bunch of online publications.

Online reviews are critical both for a business’s search engine results and for gaining customers’ trust. Reviews often appear near the top of search results for a business. Google often displays reviews near the first search results. It has also...

The online marketplace has become very active, even a single online negative review can create havoc for any business, whether it is startup or huge one. And, it is also known that every business goes through bad and good reviews with the changing ti...

Online reviews have a major effect on buying decisions. There’s just no doubt about that. That’s why businesses strive to promote positive comments and monitor comment boards in order to quickly respond to negative reviews. Some businesses have t...

  Social media and public relations experts warn that high-level corporate executives fail to appreciate both the power and the dangers of social media. Senior marketers polled by Useful Social Media reported that only half of all boardrooms bel...

  Managing an organization’s online reputation can be like herding unruly cats. The idea is to guide social media conversation about your organization or brand to a more positive light, intervene to limit negative comments and magnify the posi...

2015 will likely be a tumultuous year for PR and social media measurement. Consolidation was big news in measurement services in 2014. GTCR, a private equity firm, acquired Cision, Vocus, Visible Technologies and Gorkana and started the process of in...

  Most retail shoppers choosing a brand and buyers of B2B products and services check online comments before purchasing. Responding appropriately to negative comments posted online is a crucial component of social media marketing.  Answering th...

In 2013, there were 200 new cyber-threats every minute. To adjust to heightened risks, corporate directors are becoming more engaged with emerging IT issues, including media monitoring. 41% of public company directors say they are now at least modera...

The term ‘online reputation management’ is an alien one to a large number of small businesses. This is quite surprising because of the implications failing to manage the online conversation about your business may have on sales and potentially th...

In May, the European Union Court of Justice ruled that people have the right to be forgotten in Internet search results. During the days following, requests poured in to Google from politicians, doctors and other people asking the search engine to re...

Seit 13. Mai ist die Google Welt nicht mehr die die sie war – denn Google darf bzw. muss nun vergessen! Das “Recht auf Vergessen” hat sich ein Mann vor dem EuGH erkämpft. Der Europäische Gerichtshof (EuGH) hat in einem wegweisende...

by Herman Manson (@marklives) Acceleration Media, a pioneering South African digital business that lost its way — thanks to brand confusion, a temporary leadership vacuum and shareholders issues — has been given by new shareholder Amorphous a new...

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