Blog Posts - Paid Search (ppc)



Letting Go of Traditional Marketing concepts for Better PPC Management

With many companies struggling in this unsettling economy of ours, the thought of saving a buck has become more appetizing to small-business owners than the idea of actually making one. With that, one way small-businesses choose to control costs is b...

WordStream Releases PPC Quality Score Management Software

It's been a while since I've actively worked with PPC, but any tool that claims to make life easier for search marketers is worth looking at. Today, WordStream released a new suite of Quality Score management tools for AdWords advertisers, which are...

Facebook Ad Tactics for Search Marketers

Reporting from Search Marketing Expo (SMX) East The "Facebook At Tactics for Search Marketers" panel at SMX East was a pretty insightful panel, from looking at how to manage your advertising in Facebook more easily to how to use it as a res...

Retargeting: The New Behavioral Ads

Reporting from Search Marketing Expo (SMX) One of the first sessions yesterday at SMX was the Retargeting: The New Behavioral Ads. This session focused around understanding how minute in details and data driven serving up display ads across content n...

Tune-Up Your PPC

Pay-per-click advertising (PPC) has long been a favourite tool of website owners when they want to drive targeted traffic to their pages — traffic that converts to buyers. Some marketers use PPC to send traffic to a site that hasn’t been ranked y...
by Sublimina.it on Feb 23, 2010


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