Blog Posts - Pr Pros



Critical PR Lessons from Alligator Tweet by Disney Intern

Disney’s firing and subsequent rehiring of an intern over a single tweet about alligators showcases how social media has changed public relations. PR can learn several important lessons from the story. Disney intern Shannon Sullivan tweeted a photo...
by CyberAlert on Jul 22, 2016

How to Prepare for Successful Media Interviews

Although business executives and subject matter experts have extensive knowledge on their particular companies and niche areas, they may not be experts at media interviews. It’s PR’s role to prepare and train them for media interviews. While medi...
by CyberAlert on Jul 21, 2016

Dangers of Misusing Rio 2016 Olympics in PR & Marketing Promotions

You’d think the 2016 summer Olympics in Rio De Janeiro would offer a goldmine of PR and marketing potential. They might. Referring to the Olympics in promotional material also poses serious legal risks.   Unless your company is an official Olympic...
by CyberAlert on Jul 20, 2016

PR Measurement and Marketing Lessons from Trump’s Successful Primary Campaign

Donald Trump’s primary victories and imminent nomination as Republican presidential candidate took pundits, public relations and marketing experts by surprise. If anyone should have predicted Trump’s success, it’s PR pros. After all, politics i...
by CyberAlert on Jul 19, 2016

Gauging the Value of Twitter Followers

Twitter remains a major channel for reaching potential customers, despite growing competitive challenges from other social media networks. PR pros, marketers and other business people typically tweet frequently to attract followers, build relationshi...
by CyberAlert on Jul 18, 2016

8 Tips for Pitching to the Media

Pitching” to journalists and bloggers remains an indispensable PR skill despite the rising influence of social media. As PR pros develop content marketing, social media and video programs, they can’t neglect media relations.  When done well, med...
by CyberAlert on Jul 13, 2016

Facebook Live: A New Public Relations Opportunity

Facebook Live may offer a new and valuable media relations options for PR pros. Facebook recently began promoting its live streaming service and has started paying major publishers like BuzzFeed, The New York Times and the Huffington Post to use the...
by CyberAlert on Jul 1, 2016

On Establishing C-Level Executives as Thought Leaders: The Role of PR and Corporate Communications

C-suite executives, entrepreneurs, consultants, and corporate communications professionals often tout the term “thought leadership.” Thought leadership involves publishing articles, giving speeches or making broadcast appearances that establish t...
by CyberAlert on Jun 30, 2016

Protect Your Brand against Rampant Social Media Fraud

Social media makes it easy to find old friends. It also makes committing fraud incredibly easy. Cyber security consultant RSA calls social media fraud a global epidemic. Its investigators have uncovered a glut of fraud groups that sell and share stol...
by CyberAlert on Jun 15, 2016

Is PR Missing its SEO Opportunity?

Google’s long-running effort to remove much of the technical aspect from search engine optimization (SEO) presents PR a superb opportunity to increase the reach, readership and engagement of its output including news releases and content marketing...
by CyberAlert on Jun 14, 2016

Major Changes Ahead for Public Relations Industry, Executives Say

The public relations industry will undergo extensive changes in response to new technologies, additional communications channels, increased demand for content and greater use of data within the next five years, PR agency and corporate leaders report.
by CyberAlert on Jun 2, 2016

PR Implications: The Fast-Growing News Reach of Social Media

The fact that more people obtain their news through social media may not be surprising. What may be surprising is the fast growth of social media as news channels. Almost two-thirds of adult Americans get their news on social media — 18% do so...
by CyberAlert on Jun 1, 2016

How PR Can Prepare for Data Security Threats

You probably received an email from LinkedIn recently about its massive security breach. Hackers obtained up to 117 million user names and passwords and listed them for sale on a dark website. The breach was connected to a 2012 hacking. LinkedIn admi...
by CyberAlert on Jun 1, 2016

6 Common PR Mistakes Start-ups Must Avoid

Public relations can provide substantial benefits to startups, even early-stage startups. PR does more than support product launches. PR can help attract venture capital and other investor support, introduce products and services, and entice top-notc...
by CyberAlert on May 31, 2016

What Are the Essential Metrics to Evaluate PR Success?

Quantifying PR efforts is often challenging. PR has traditionally found it difficult to find the numbers that justify their work to management, measure their contribution to the bottom line and gauge the effectiveness of their various strategies. Mea...
by CyberAlert on May 20, 2016

Case Study: Challenges of PR Blogger Outreach & Link Building

A blogger outreach case study revealed a surprising degree of commercialism among bloggers. The findings show that PR may face difficulty obtaining backlinks by contributing posts to bloggers. In his blogger outreach campaign, Alex Jones, a PR pro wi...
by CyberAlert on May 19, 2016

Facebook’s Author Tag Can Boost the Brand of Corporate Writers in PR and Content Marketing

Facebook’s author tag offers a potent way to build a personal brand. It’s surprising more bloggers and content marketers have not taken advantage of the feature.  Facebook said it introduced the author tag last year to make it easier for readers...
by CyberAlert on May 18, 2016

Is the Shine Wearing off Influencer Marketing?

The honeymoon relationship between brands and online influencers who boast large numbers of often-adoring social media followers has become rocky … and may be ending. Influencer marketing evolved from a hot new marketing technique just a couple of...
by CyberAlert on May 18, 2016

Chatbots: Will PR Again Be Late to a New Communications Method?

Public relations professionals may be unprepared for what some call a “blazing hot” communications trend: chatbots. A chatbot is a service, powered by rules and sometimes artificial intelligence, that interacts with users via a chat interface, as...
by CyberAlert on May 17, 2016

Benefits of Integrating PR and SEO – and How to Do It

There’s an ongoing clash between PR and SEO over how best to gain better search engine placements – and which approach works best, earned media placements created by public relations or search engine optimization of owned content. The conflict ar...
by CyberAlert on May 5, 2016


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