Blog Posts - Public Relations



Facebook Sees Sluggish Reaction to its New Reactions, Limiting Social Media Measurement Value

Facebook is receiving little reaction to its new emoji reactions buttons. Since February, users can select from a range of emoji options that describe their feelings about a post, including love, ha-ha, yay, wow, sad and angry. As with likes, Faceboo...
by CyberAlert on May 27, 2016

ComCo Southeast Asia agency looking for interns

Are you a clever, curious and creative Communications / Marketing / Multimedia major looking for an awesome internship experience? Then this ad is for you.Read more »...
by The Intersections & Beyond on May 25, 2016

Checklist: Selecting a Media Monitoring and Measurement Vendor

More companies and non-profit organizations are using social media monitoring and measurement dashboards to improve customer service, conduct market research and identify successful marketing strategies. PR departments have long used news clipping se...
by CyberAlert on May 25, 2016

What Are the Essential Metrics to Evaluate PR Success?

Quantifying PR efforts is often challenging. PR has traditionally found it difficult to find the numbers that justify their work to management, measure their contribution to the bottom line and gauge the effectiveness of their various strategies. Mea...
by CyberAlert on May 20, 2016

Case Study: Challenges of PR Blogger Outreach & Link Building

A blogger outreach case study revealed a surprising degree of commercialism among bloggers. The findings show that PR may face difficulty obtaining backlinks by contributing posts to bloggers. In his blogger outreach campaign, Alex Jones, a PR pro wi...
by CyberAlert on May 19, 2016

Chatbots: Will PR Again Be Late to a New Communications Method?

Public relations professionals may be unprepared for what some call a “blazing hot” communications trend: chatbots. A chatbot is a service, powered by rules and sometimes artificial intelligence, that interacts with users via a chat interface, as...
by CyberAlert on May 17, 2016

Research Shows Most Brands Don’t Meet Consumers’ Expectations for Social Media Engagement

Most large and mid-sized businesses have a social media presence. They constantly tweet and post about their products and other company news. That may be part of the problem. There’s a huge divide between what companies deliver on social media and...
by CyberAlert on May 16, 2016

The Panama Papers Scandal: What PR Must Do – And Quickly

Release of the so-called Panama Papers requires public relations teams to act swiftly to prepare for a possible PR crisis. The Panama Papers, if you haven’t heard, refers to leaked private documents of Panamanian law firm Mossack Fonseca. The leak...
by CyberAlert on May 12, 2016

Travel for Business & Pleasure: Blurring the Lines

In #PR and in life we talk a good game about balance, but rarely do we achieve it.  Much of the time, we prioritize work or if we can get away, we try to stave off our to-do list for a day or two only to become even more stressed upon our return. La...
by Public Relations Solutions on May 10, 2016

PR Crisis Management Lessons from the Nestlé Maggi Noodle Controversy

Nestlé Maggi hopes to again become the top-selling noodle in India after a long and costly controversy over alleged lead contamination of its popular instant noodles. Indian regulators banned the noodles last June after its tests found excess lead i...
by CyberAlert on May 5, 2016

Benefits of Integrating PR and SEO – and How to Do It

There’s an ongoing clash between PR and SEO over how best to gain better search engine placements – and which approach works best, earned media placements created by public relations or search engine optimization of owned content. The conflict ar...
by CyberAlert on May 5, 2016

How to Overcome Public Speaking Jitters and Deliver Compelling Presentations

Public speaking is among the most dreaded activities for most people. Up to 75% business professionals suffer from glossophobia, the fear of public speaking. PR and marketing pros are no exception. Most get the heebie-jeebies before presentations to...
by CyberAlert on May 4, 2016

Trigger Words and other Facebook Marketing Secrets

Appearing in Facebook news feeds is a challenging yet highly desirable goal of B2C products and services. Competition to appear more frequently and higher in Facebook news feeds is tougher than ever due to the explosion of social media posts and Face...
by CyberAlert on May 3, 2016

Live Streaming Video Success Requires Giving Up Control & Embracing the Unpredictable

PR and marketing typically strive to control the message as much as possible – and to avoid approaches that lack control. Yet early adopters view live streaming video as one of the most vigorous new PR and marketing tools. That’s true even though...
by CyberAlert on May 3, 2016

Public Relations Officer Job at Spear Motors Ltd - Employment Opportunity in Uganda

Jobs at: Spear Motors Ltd Vacancy title: Public Relations Officer Deadline of this Job: 7th May 2016 Duty Station: Kampala, Uganda Job details: About Spear: Spear Motors Limited is the sole distributor of Mercedes Benz Chrysler and Jeep vehicl...
by Great Uganda Jobs on May 3, 2016

New Must-Have PR Skill: Statistics (aka Data Analytics), Now Almost as Important as Writing and Creativity

What was called “arithmetic” in grammar school, “math” in high school, and “statistics” in college is called “data analytics” in business. Data analytics has become an increasingly important skill for public relations professionals an...
by CyberAlert on May 2, 2016

Whole Foods Case Study: When Is a Counter-Offensive the Best PR Crisis Response?

PR experts typically recommend against going on the offensive when faced with a PR crisis. Counter-attacking accusers only makes matters worse, they say. Instead, assume a defensive position, quickly apologize, correct the situation and make amends.
by CyberAlert on Apr 27, 2016

Media Monitoring & Measurement: Essential Tools in PR Crises

Two types of plans are essential in preparing for a PR crisis: a crisis management plan and an ongoing communications measurement plan. “You need to know what’s happening out there, and your dashboard software is the most important piece of any c...
by CyberAlert on Apr 27, 2016

Public Sector and Corporate Affairs Job at Bridge International Academies - Employment Opportunity in Uganda

Jobs at: Bridge International Academies Vacancy title: Public Sector and Corporate Affairs Deadline of this Job: 2nd May, 2016 Duty Station: Kampala, Uganda Job details: About US: Bridge International Academies is the world’s largest and faste...
by Great Uganda Jobs on Apr 26, 2016

How to Find and Work with Freelancers in PR & Marketing

With the Internet, working remotely has become much easier. The Internet has greatly enhanced the ability of freelancers to earn a decent living – and of clients to find the most capable freelancers. More companies, including PR agencies and corpor...
by CyberAlert on Apr 25, 2016


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