Blog Posts - Public Relations



Candid Tweets Raise Questions over Honesty on Social Media

Commentators routinely recommend that PR and marketing professionals be honest and transparent on social media. Yet some PR observers wonder if tweets from the San Francisco-area Bay Area Rapid Transit (BART) showed too much candor. BART is an overbu...
by CyberAlert on Mar 24, 2016

How Social Media Monitoring Aids PR Crisis Management

Social media has drastically increased the speed that public relations crisis can develop and spread. News can quickly spread and “go viral” through multiple social media channels. Slow or inappropriate responses during a fast-moving crisis can c...
by CyberAlert on Mar 23, 2016

8 Questions to Ask When Planning a Press Release

Although press releases have evolved, they have not disappeared; they remain a core public relations tool for businesses of all sizes. Polished publicity releases can be especially effective for smaller businesses and local businesses that don’t ha...
by CyberAlert on Mar 22, 2016

10 Tips on Using Data to Create Better, More Convincing Presentations

Data is a vital element of most every type of presentation. It’s absolutely crucial to present credible statistical evidence to explain results of marketing, advertising or public relations campaigns convincingly. Collecting valid data, analyzing i...
by CyberAlert on Mar 22, 2016

Study on Trump’s Earned Media Shows What’s Wrong with AVEs

Donald Trump has received plentiful media coverage in his presidential campaign – far more media coverage than any other candidate in the 2016 presidential campaign. The real estate mogul has more delegates than other Republican candidates while sp...
by CyberAlert on Mar 17, 2016

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by rogation - govrnment jobs on Mar 17, 2016

Cause Marketing: Honey Nut Cheerios Creates Campaign to Help Save the Declining Bee Population

Buzz the bee mascot for Honey Nut Cheerios has gone missing. The cereal character is out to save the real bees. In a superb example of cause marketing with an inspired product tie-in, General Mills temporarily removed the picture of the bee mascot fr...
by CyberAlert on Mar 16, 2016

How News Bureaus & Brand Journalism Help PR Get Better Media Placements

Placing articles in media outlets is far more difficult for PR these days because many newspapers and trade journals have closed while others have laid off staff and decreased editorial space.   The solution: Create a news bureau. More PR firms and...
by CyberAlert on Mar 16, 2016

Google Issues Guidelines on Gifts & Payments to Bloggers

Google just published best practices for bloggers who receive free products or services. If bloggers don’t follow the practices, the search engine giant may consider them in violation of its webmaster guidelines and eliminate them from search resul...
by CyberAlert on Mar 14, 2016

The Perils and Benefits of Reddit for PR and Marketing

Reddit is difficult to ignore. One of the oldest and perhaps one of the most controversial social media services, Reddit claims 230 million unique monthly visitors, based on Alexa ratings. Its discussion forums, or subreddits, cover almost every topi...
by CyberAlert on Mar 11, 2016

PR Firms Sue to Block New York Lobbying Rule

PR firms are justifiably fighting back against a New York State agency’s ruling that would require PR firms involved in public policy issues to register as lobbyists. Five New York PR firms filed a lawsuit in the Southern District of New York in Ma...
by CyberAlert on Mar 10, 2016

How Journalists Prepare for CEO Interviews and How PR Can Prepare CEOs

PR professionals can best prepare their CEOs and other executives for media interviews by learning how journalists prepare for the interviews. A survey by the Public Relations Global Network (PRGN) of journalists in North America reveals what informa...
by CyberAlert on Mar 9, 2016

Brands Face PR Dilemma in Maria Sharapova Scandal

Controversy surrounding tennis star Maria Sharapova illustrates the difficulty brands often face with celebrity endorsements. Sharapova admitted she tested positive for the drug meldonium, a medication the World Anti-Doping Agency only recently banne...
by CyberAlert on Mar 9, 2016

The Vital Business Skill of Learning to Say ‘No’

Sometimes PR and marketing professionals simply must say “no” to people who make demands on their time or other limited resources. Saying “yes” to requests for your assistance or to take on additional assignments can sometimes open the door t...
by CyberAlert on Mar 4, 2016

Can Facebook’s New Reactions Emoji Help Improve Social Media Measurement?

Facebook’s new Reactions emoji may enable organizations to better understand audience reactions to a post or article. In addition to liking something, Facebook users can now select from a range of options that describe their feelings, including lov...
by CyberAlert on Mar 3, 2016

Girls Scouts Score PR Bonanza at Oscars

While major companies paid millions for television advertising during the Oscars, a nonprofit organization that didn’t pay a cent was the biggest brand winner of the night. It gained the most from the event with an old-fashioned public relations te...
by CyberAlert on Mar 3, 2016

7 Ways to Counteract a Competitor’s Favorable Media Coverage

Seeing a competitor in front of television cameras or mentioned in a major print article likely exasperates the company’s PR folks and their C-suite executives too, at least if the interview did not involve a scandal. PR and the executives probably...
by CyberAlert on Mar 2, 2016

Essential Features of Online Corporate Newsrooms

Journalists visit online corporate newsrooms, also called online media rooms, more than ever. They visit the newsrooms to find story ideas, news releases, factual information, images and videos. A new Online Newsroom Survey Report from TEKGROUP Inter...
by CyberAlert on Mar 2, 2016

Can we use the C-word in marketing communications?

Last month former journalist and publisher Tony Hallett wrote a blog post where he proposed that ‘content’ wasn’t a dirty word, despite what people – journalists, in particular – thought. I’m of the other view. I...
by The Red Rocket on Mar 1, 2016

Is Any Press Good Press? Analyzing the Impact of Positive and Negative PR Events

  The saying goes that “Any press is good press.” But how true is it? To find out, Frac.tl and Moz examined the media coverage of seven companies before and after positive and negative PR events. In addition to news headlines, it analyzed we...
by CyberAlert on Mar 1, 2016


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