Blog Posts - Sales Promotions



Body Beautiful: Selfridges Studio of Serenity

Selfridges opens its biggest ever department, Body Studio, encompassing everything that is exciting and inspirational about London’s leading department store.   Never the laggard Selfridges is ahead of the trend as its manoeuvres gracefully t...
by VM-Chronicles on May 17, 2016

“10 ways to make more money from your stores…No.2!”

Come and listen to Tim Radley speaking at the Retail Design Expo 2016 Olympia, London Thursday, March 10th 2016, 16:00 – 16:40: Location: VM Workshop Not just for VM… but absolutely for buyers, merchandisers, store operations, CEOs, commercia...
by VM-Chronicles on Feb 22, 2016

John Lewis “over the moon” about Christmas!

Well, you’re going to see this a million times before the man in the red robes makes his way down your chimney this year. Like it or not its up to you, and as with all good things that make friends and build loyalty it will equally develop enem...
by VM-Chronicles on Nov 6, 2015

Watch & Wonder: Selfridges Serves up an Apple Experience

Time is money and when it comes to Apple that money and revenue can be sizable, so speed to market and proximity to the pockets of its patrons is an essential element to retrieving its return on investment.   In a collaboration of near colossal...
by VM-Chronicles on Sep 1, 2015

Automotivation: Rockar’s Super Highway Hyundai Boutique

In a sector well overdue for its service, a new arrival in the market is taking off the handbrake on retail innovation and hurtling headlong into the comfortably parked parade of traditional car show-rooms.   In partnership with Hyundai, no slo...
by VM-Chronicles on Aug 7, 2015

Graphic Treatments: Whole Foods Complete Image

Even when you’re famous and frequented on a regular basis it does no harm to constantly communicate what you’re famous for, or indeed what new treats and delights you currently and continuously have in store for your adoring advocates and visitor...
by VM-Chronicles on Apr 18, 2015

Paddington’s Curiosity Shop at Selfridges: Pinterest board

Best sellers come in all shapes and sizes from Cuban boots to Peruvian bears. Selfridges always captures the popular crowd-pleases, presenting them with aplomb, enjoyment and emotional experience. A retailer always with a large slice of sticky tricke...
by VM-Chronicles on Dec 22, 2014

Monty’s Dancing Den: John Lewis Pinterest Board

You would have had to have been, appropriately enough, buried head first in the snows of Antarctica not to have noticed that the John Lewis Christmas icon is a penguin. To be accurate he is an Adelie penguin and his name is Monty. He has been the sta...
by VM-Chronicles on Dec 21, 2014

Selfridges & Paddington: Take tour of the Curiosity Shop

Best sellers come in all shapes and sizes from Cuban boots to Peruvian bears. Selfridges always captures the popular crowd-pleases, presenting them with aplomb, enjoyment and emotional experience. A retailer always with a large slice of sticky tricke...
by VM-Chronicles on Dec 20, 2014

A Christmas Curiosity: Paddington & The Great Selfridges Shop

Capturing the moment as always Selfridges securely jumps on the Paddington band wagon, with a dedicated “Curiosity Shop” featuring all things duffly, marmaladey and beary as it creates a compelling proposition for London tourists from as far as d...
by VM-Chronicles on Dec 18, 2014

Monty’s John Lewis Christmas: Take a Tour

You would have had to have been, appropriately enough, buried head first in the snows of Antarctica not to have noticed that the John Lewis Christmas icon is a penguin. To be accurate he is an Adelie penguin and his name is Monty. He has been the sta...
by VM-Chronicles on Dec 16, 2014

Monty’s Dancing Den: A Penguin Powered John Lewis

You would have had to have been, appropriately enough, buried head first in the snows of Antarctica not to have noticed that the John Lewis Christmas icon is a penguin. To be accurate he is an Adelie penguin and his name is Monty.   He has been...
by VM-Chronicles on Dec 12, 2014

Selfridges Cinema Paradiso: An Everyman Exclusive

It pays never to take your eyes off the showcase stage that is Selfridges Oxford Street for too long, for fear of missing an exclusive premier or the return of a timeless classic.   To illustrate the point the retailer is collaborating with Eve...
by VM-Chronicles on Oct 14, 2014

Seasonal Selfridges: Winter in a Tourist Wonderland

Christmas comes but once a year, and so do tourists. So, with this in mind, and with the usual indomitable Selfridge’s spirit, the Winter Wonderland has already arrived in anticipation of those seasonal September sales.   Globetrotters in sea...
by VM-Chronicles on Oct 9, 2014

Debenham’s Designer Diet: Fashion Food for Thought

Fashion week has stimulated the creative juices to flow through the hearts and veins of London’s window dressers and creative merchandisers.   From monotone and monochrome to coordinated costumes and colour explosions the windows of the city...
by VM-Chronicles on Sep 9, 2014

Debenham’s Designer Diet: Fashion Food for Thought

Fashion week has stimulated the creative juices to flow through the hearts and veins of London’s window dressers and creative merchandisers.   From monotone and monochrome to coordinated costumes and colour explosions the windows of the city...
by VM-Chronicles on Sep 9, 2014

Urban Inspiration: “Your Coolest friend’s new place!”

Wandering around Urban  Outfitters, for its customers, is like wandering around your coolest friend’s  new pad – their bedroom, their living room, their record collection, their kitchen and most importantly their wardrobe.   The d...
by VM-Chronicles on Aug 16, 2014

“Gone Fishing!”: Satisfying Eddy’s Eclectic Taste!

In one of the strongest  retail sectors in the world which has spawned such benchmark companies as Crate  & Barrel, West Elm, Williams-Sonoma and Pottery Barn with their precision space planning & slide rule  store presentation, there is...
by VM-Chronicles on Aug 16, 2014

Listening Booths: Playing a Popular Tune for the Local Crowd

Minimising assortment for the same or increased sales is the deal that soothes many a headache for an over-stretched buying team. More for less is a wise choice, but a risky and brave one for the ill-informed.   Grocery stores exhibit the ultim...
by VM-Chronicles on Aug 15, 2014

Extra-Sensory Perception: Selfridges Sniff an Opportunity

As part of the recent Hello Beautiful event extravaganza at London’s Selfridges customers were invited to explore the world of personalised perfume at The Fragrance Lab.   Individual profiling promised each participant a unique scent, create...
by VM-Chronicles on Aug 12, 2014


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