Blog Posts - Simple Tips



How to Test Something Halfway and Always Fail

As marketers, we must test. Testing is how we tell if something works or not. It’s how we make effective changes to our campaigns, our websites, our pricing, and more.Testing is also how we find new markets for growth. We test new audiences for exi...
by Zach Heller Marketing on Dec 14, 2016

Spend Time in Customer Service

Zappos is well-respected in the business community for its corporate culture. CEO Tony Hsieh worked hard for that culture, employing some novel and unique business practices.One simple thing he did: make it mandatory for all employees to spend time i...
by Zach Heller Marketing on Aug 10, 2016

New Series: Day One Strategy

Many of the best tools, experts, companies, or publications in the marketing space are there to help you improve your marketing campaigns and processes. But they assume that you are already have something in place that they can help you improve.What...
by Zach Heller Marketing on Aug 1, 2016

Use Your Products

Yesterday, I challenged marketers to use their company’s website. Today, we move on to the products.In writing this I’m reminded of an old commercial for Hair Club for Men. “Not only am I the president, I’m also a client.”Why does that matt...
by Zach Heller Marketing on Jul 28, 2016

Use Your Website

Too often, as marketers we are ignorant of real problems that consumers are having.We spend our time focusing on new projects. What products can we launch? What new advertising channels can we test? How should we follow up with all those leads we got...
by Zach Heller Marketing on Jul 27, 2016

Engage Your Customer Service Team

Customer service is not a glamorous job.At most companies, the customer service department gets the bottom of the barrel treatment. They are the lowest paid, their concerns are oft-ignored, and they are the targets of budget cuts and outsourcing.In a...
by Zach Heller Marketing on Jul 14, 2016

What to do After an Email Oops

Marketers are people, and people make mistakes. Sometimes the wrong email goes out to the wrong group of people at the wrong time. When this happens, it can be easy to point the finger, cast blame, and bury your head in the sand. But those things don...
by Zach Heller Marketing on Jun 29, 2016

Focus is Critical

You are not the best at everything you do. That goes for you, the individual, and your company. Nobody is the best at everything. A lucky few are the best at one single thing.Successful companies know that. They accept that they cannot be all things...
by Zach Heller Marketing on May 19, 2016

Don’t Wait for Perfect

We can spend hours, days, and weeks waiting for something to be perfect. Whether it’s an advertisement, a new product, a logo, a training program or a new hire, we have to learn to ignore that voice in our heads that is afraid.A little fear and dou...
by Zach Heller Marketing on May 12, 2016

3 Ways to Segment Your Lists for Better Results

Regardless of whether you use email, phone calls, or direct mail to follow up with people on your marketing lists, you can get better results through segmentation.Segmentation is the practice of grouping individuals into buckets based on common attri...
by Zach Heller Marketing on Apr 19, 2016

Try These 3 Popular Promotions

If you’re like most marketers, you are looking for ways to get more people into your store (whether it’s physical or online). Your job is to grow sales, and one of the best ways to do that is to offer a promotion to customers, new and old.Below i...
by Zach Heller Marketing on Apr 14, 2016

It’s Not the Size of Your List, It’s How You Use It

As technologies evolve, so do the way we use them. Email marketing was a relatively new concept in the late 90’s, and as email as a medium has evolved, so has the practice of email marketing.As brands began to invest more heavily in email, it was t...
by Zach Heller Marketing on Mar 31, 2016

Building Your Marketing Portfolio

Many of those inhabiting marketing positions don’t often think that they need a portfolio of work. We are businessmen and women, taught that we need a resume, a LinkedIn page, and a strong professional network. These are the tools that we can use t...
by Zach Heller Marketing on Mar 10, 2016

How to Start a Business in 10 Days

A hyper-intense, super-condensed guide to launching a new profitable business.An important step is to make your business as simple as you can. Keep it simple and scale it up.
by Smarter Incomes on Feb 26, 2016

10 Tips For Any Business Online Or Off

10 Simple tips to help you build your business.Tip 1: Use Social MediaPromote your business with the help of social media sites such as Facebook, Pinterest and Twitter.Let other like-minded people know exactly what services you offer or what you sell...
by Smarter Incomes on Feb 23, 2016

Marketing Skills to Learn

Just like any other professional, it is vital for marketers to continue to learn new skills as they proceed in their careers. The dynamics of the world around us are changing so fast, that if we don’t continue to grow, and learn, and adapt, we will...
by Zach Heller Marketing on Feb 17, 2016

Underrated Series – Part 6

Welcome to the latest edition of our new weekly blog series, The Underrated Series. Each week, we will highlight an important, often underrated component of marketing success.Last week’s underrated topic was surveys.What are we underrating this wee...
by Zach Heller Marketing on Jan 25, 2016

Underrated Series – Part 4

Welcome to the latest edition of our new weekly blog series, The Underrated Series. Each week, we will highlight an important, often underrated component of marketing success.Last week’s underrated topic was product design.What are we underrating t...
by Zach Heller Marketing on Jan 11, 2016

Underrated Series – Part 3

Welcome to the latest edition of our new weekly blog series, The Underrated Series. Each week, we will highlight an important, often underrated component of marketing success.Last week’s underrated topic was easy to use forms.What are we underratin...
by Zach Heller Marketing on Jan 4, 2016

Underrated Series – Part 2

Welcome to the latest edition of our new weekly blog series, The Underrated Series. Each week, we will highlight an important, often underrated component of marketing success.Last week’s underrated topic was someone that answers the phone.What are...
by Zach Heller Marketing on Dec 28, 2015


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