Blog Posts - Social Media Monitoring



Higher Education Institutions See Benefits in Social Media Listening

Most higher education institutions recognize the importance of employing social media monitoring to listen to what stakeholders are saying. That’s just one of the many insights from the latest Survey of Social Media in Advancement, sponsored by CAS...
by CyberAlert on Aug 2, 2016

Critical PR Lessons from Alligator Tweet by Disney Intern

Disney’s firing and subsequent rehiring of an intern over a single tweet about alligators showcases how social media has changed public relations. PR can learn several important lessons from the story. Disney intern Shannon Sullivan tweeted a photo...
by CyberAlert on Jul 22, 2016

Social Media Analytics Soon to Predict Consumer Behavior

Predictive analytics may be the next phase for social media monitoring and measurement. The pattern of posts by consumers in social media often reveals interests, preferences and intent of individuals or groups. Predictive analytics employs data mini...
by CyberAlert on Jul 20, 2016

PR Measurement and Marketing Lessons from Trump’s Successful Primary Campaign

Donald Trump’s primary victories and imminent nomination as Republican presidential candidate took pundits, public relations and marketing experts by surprise. If anyone should have predicted Trump’s success, it’s PR pros. After all, politics i...
by CyberAlert on Jul 19, 2016

How Nonprofits Succeed in Social Media Marketing

Most nonprofits understand that social media offers an increasingly powerful channel for communicating with constituencies, soliciting donations and promoting their cause. Nonprofit social media marketing is growing three times as fast as email. Emai...
by CyberAlert on Jul 15, 2016

Social Media Listening: Huge Benefits Await Pharma, Biotech Firms that Surmount Regulatory Fears

Although many pharmaceutical and biotech companies have a social media presence, most do not take full advantage of the wealth of information obtainable through social media listening, experts say. Many healthcare companies hesitate to adopt social m...
by CyberAlert on Jul 15, 2016

The Challenges of Realizing Benefits from Marketing Data

Marketers struggle to access data and understand customers, new research reveals. Despite efforts to make data more accessible to marketing teams, 46 percent of marketers are dissatisfied with the amount of data available to them, and more than half...
by CyberAlert on Jun 30, 2016

The Surprising Value of Social Media for Investor Relations

Social media clearly offers PR and marketing benefits. So why aren’t investor relations (IR) specialists taking advantage of social media to a greater extent? Most corporate investor relations practitioners polled in the National Investor Relations...
by CyberAlert on Jun 29, 2016

Protect Your Brand against Rampant Social Media Fraud

Social media makes it easy to find old friends. It also makes committing fraud incredibly easy. Cyber security consultant RSA calls social media fraud a global epidemic. Its investigators have uncovered a glut of fraud groups that sell and share stol...
by CyberAlert on Jun 15, 2016

Untapped Benefits of Media Monitoring for Competitive Intelligence

It should be obvious that knowledge about competitors is critical business information. Yet almost half the companies that collect competitive intelligence are not using the data to make strategic decisions, according to a recent survey. The Academy...
by CyberAlert on Jun 13, 2016

The Social Media Measurement Quandary – and Some Solutions

Marketers appear to be making little progress in their ability to measure social media marketing, according to the 2016 Social Media Marketing Industry report. Only 41% of social media marketers say they can measure their social activities, reveals t...
by CyberAlert on May 25, 2016

Checklist: Selecting a Media Monitoring and Measurement Vendor

More companies and non-profit organizations are using social media monitoring and measurement dashboards to improve customer service, conduct market research and identify successful marketing strategies. PR departments have long used news clipping se...
by CyberAlert on May 25, 2016

Is the Shine Wearing off Influencer Marketing?

The honeymoon relationship between brands and online influencers who boast large numbers of often-adoring social media followers has become rocky … and may be ending. Influencer marketing evolved from a hot new marketing technique just a couple of...
by CyberAlert on May 18, 2016

PR Crisis Management Lessons from the Nestlé Maggi Noodle Controversy

Nestlé Maggi hopes to again become the top-selling noodle in India after a long and costly controversy over alleged lead contamination of its popular instant noodles. Indian regulators banned the noodles last June after its tests found excess lead i...
by CyberAlert on May 5, 2016

Overlooked Metrics that Can Improve Marketing Insights

The right metrics are essential to gain real insight into the impact of marketing programs, including website, email, social media, and content marketing. Sometimes, using only the common metrics for a given media can produce misleading results and f...
by CyberAlert on May 4, 2016

Media Monitoring & Measurement: Essential Tools in PR Crises

Two types of plans are essential in preparing for a PR crisis: a crisis management plan and an ongoing communications measurement plan. “You need to know what’s happening out there, and your dashboard software is the most important piece of any c...
by CyberAlert on Apr 27, 2016

Passing of Prince Leads to Surprising Corporate Social Media Missteps

The passing of Prince offers examples of how not to conduct social media marketing. Marketers naturally posted their respects to the musician on social media, often including a connection to their brands. Cheerios issued the tweet “Rest in Peace”...
by CyberAlert on Apr 26, 2016

Co-Creation: A Potent New Angle on Influencer Marketing

Influencer marketing is now accepted as a powerful strategy for gaining followers, building trust, and increasing brand awareness. It has become a widely used tool in PR and marketing circles. Now a new form of influencer marketing has emerged: co-cr...
by CyberAlert on Apr 21, 2016

Major Steps to Develop a Social Media Crisis Plan that Actually Works

Crises can easily spread on social media and quickly damage your brand’s reputation. The smallest issue can rapidly gain momentum and get out of control. When a crisis erupts, there’s little time to react. If you are prepared, it’s much easier...
by CyberAlert on Apr 20, 2016

Facebook’s New Guidelines May Energize Influencer Marketing

A noteworthy change to Facebook’s branded content guidelines brings important ramifications to influencer marketing on the world’s largest social media network. Facebook recently announced that all verified Facebook Pages can now share branded co...
by CyberAlert on Apr 19, 2016


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