Blog Posts - Social Media Strategy

An analysis of the surprise winner of the Super Bowl sweepstakesThe post Why the little guy won marketing’s biggest prize appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.        &nbs...

The best opportunity goes to the marketers who identify it well before it's hot, not the ones who join at the frothy peak.The post Why you’ve already missed the hottest marketing opportunity appeared first on Schaefer Marketing Solutions: We He...

This post marks the start of a new series for this blog. The goal of the series is to work through the planning process for small to mid-sized businesses and entrepreneurs, in the hope that I can help sort out some of the more beneficial ways to go a...

This post marks the start of a new series for this blog. The goal of the series is to work through the planning process for small to mid-sized businesses and entrepreneurs, in the hope that I can help sort out some of the more beneficial ways to go a...

” Alfred Sloan Utilised the social media of his time to overcome Ford’s seemingly insurmountable marketplace lead in 1923. When Mr. Sloan took over GM, he realized that to overtake Ford and to grow to be the pre-eminent brand in vehicles,...

In this article in Social Media Today, Neil Alperstein discusses the premise that the weak social ties we experience on Twitter, where interactions occur mainly between followers, rather than personal friends. Why is this observation important? Becau...

Perhaps this is not a marketing revolution after all. Maybe there is something deeper going on here.The post Are we in a marketing revolution … Or something even more surprising? appeared first on Schaefer Marketing Solutions: We Help Businesses {g...

These are not easy questions, but if you can answer them, you're on your way to a solid social media strategyThe post The 6 critical questions guaranteed to drive your social media strategy appeared first on Schaefer Marketing Solutions: We Help Busi...

Social media strategy is the way an individual and/or business incorporates the use of social media platforms like Twitter, Facebook, etc, to connect with the online community. Social media strategy varies from person to person, company to company.

Ooh, I do love a good meme. So when my mom told my girlfriend to enjoy an “epic” birthday, that, I thought to myself, is a great word. And I love acronyms too. So in the spirit of sharing my thoughts and experience here are four ways to...

ep·ic [ep-ik] 3. heroic; majestic; impressively great: Ooh, I do love a good meme. So when my mom told my girlfriend to enjoy an “epic” birthday, that, I thought to myself, is a great word. And I love acronyms too. So in the spiri...

Many versions of planning and strategies in social media, prepared by experts and other professionals, which ultimately are generally composed of the same issues more or less similar. Today we share a computer graphics   and a summary of the 5 step...

Internal business communication is very much important and it should be very elegant and neat as well for the success of the company. Social media provides businesses with the new tools which awfully change and improve your corporate environment. Tod...

According to most people a social media strategy is about connectivity, networking, interacting and engaging with others whether for personal or business reasons. This is very true, but it is also true that you can use social media as a ’direct sal...

There are a number of marketing platforms with social media arguably on the lead. Nowadays most marketers are embracing social media. The marketers have observed great benefits from this platform compared to the traditional marketing methods. For gua...

You have your Facebook profile, your Twitter  account? But do you know exactly what you need to do? Or you’re there just because everyone talks about it and you think it might be good for business? But is it that you are on the right because t...

Here we are again with some new topic which will help you to earn some money. In this article we will discuss top5 strategies of social media which will help you to earn money. Strategy 1 We all are aware about the social media site Pinterest. In the...

If you are focused just on one or two social media channels, such as Facebook or Twitter, you need to rethink your approach. Ever since the demise of platforms such as Friendster and then MySpace, the social media landscape is littered with the corps...

Perform irrelevant publications, not do it for long periods of time, interacting with users, among other issues, are some of the most common mistakes committed social networking community managers of companies. To avoid falling into these and many ot...

Developing rich content is hard work and it is easy to take shortcuts. But what are the risks to out-sourcing content? Related StoriesTime, attention, and the content creation curve5 reasons you should be in social media, even if the bos...

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