Blog Posts - Social Media Strategy
A cautionary tale: Putting your business in the hands of Facebook

Why do we need a website when we have Facebook? Let us count the ways! CommentsI think we people are generally inclined to believe that things ... by Mars DorianAlso Zynga lost a lot of key management. They have had a tough ... b...
by Somthing digital on Dec 5, 2012
Your 2013 Social Media Strategy: Grow a Pair.

The best plan for 2013 is to stop whining and do something. A manifesto for lighting a fire under your CMO. CommentsThank you very much for the quibble!! And actually i think you ... by Mark W SchaeferHey Brad, thanks for the clar...
by Somthing digital on Dec 2, 2012
Marketingul e mai important decât Social Media

Marketingul e mai important decat Social Media. Sigur ca Social Media atrage, e firesc; e ca noua colega cu cracii pana-n gat, careia toti barbatii de la birou i-ar trage-o fara sa ezite, daca s-ar ivi ocazia. Numai ca, ar fi bine sa nu te indragoste...
by [D][S][N] on Nov 26, 2012
You do not have to do everything on your own (extract from my new eBook)

I do not usually share my writing in its first draft. However, so many of you have inquired about my upcoming eBook on social media strategies that I decided to make an exception. I am not entirely satisfied with the chapter you are going to read. Th...
by Creative Ramblings on Nov 21, 2012
Why your social media plan needs gurus and storytellers

If you're only looking at social media strategy for success, you're only seeing half the picture. Related Stories6 Factors that turn social media strategy into RESULTSThis is why I am not reading or tweeting your blog postWhat Proctology...
by Somthing digital on Nov 21, 2012
What makes a successful digital/social media marketing person ?

Why is it taking so long for companies and marketer to embrace technology when it comes to digital marketing ? Could it be because there are too many bureaucrats who are worried about what others within your company are going to think about what you...
by New Media and Marketing on Nov 14, 2012
The level playing field has turned into a content arms race

Is the social web a level playing field for small business owners? Increasingly, the answer is no. Here's why. CommentsWhat is your definition of 'getting noticed?' Like or ... by The JackBWell, Mark, you've definitely got some...
by Somthing digital on Nov 14, 2012
Losing control of your brand? Let’s get excited!

By Mars Dorian, Contributing {grow} Columnist Control. Humans are suckers for it. There’s a little Darth Vader in all of us – the little dictator who only supports his own opinion and vaporizes anything that doesn’t go his way. A...
by Somthing digital on Nov 7, 2012
The biggest mistake brands make about social media

According to Harvard Business Review “Only 23% of the consumers in a study said they have a relationship with a brand. In the typical consumer’s view of the world, relationships are reserved for friends, family and colleagues. That’...
by New Media and Marketing on Nov 7, 2012
‘Maybe’ and ‘not sure’ are not enough

“What do you wish to accomplish with social media?” – “I want to get the word out about my products and make money.” “Who is your audience?” – “Well, I am not too sure. People between the ages of...
by Creative Ramblings on Nov 1, 2012
The ultimate content marketing challenge

Content marketing offers tremendous advantages -- except if you're the second one to market. A tale of content marketing murder. CommentsWow. This has really started some juice flowing in me. I've ... by rbarnesdotcomagain,if he g...
by Somthing digital on Oct 30, 2012
Still Trying to Figure Out Social Media?

Many food and ingredients companies are still trying to figure out how to integrate social media into their marketing plan. CBD can help! Assess the social media landscape for your product category Show you “best practices” for Facebook, Twitter...
by CBD inTouch on Oct 24, 2012
5 ways to NOT depend on the Google search engine for traffic

Pin It Pin It Google is definitely not playing around and I’m seeing sites drop in rank like flies (even one of my sites was doing really bad) after the Exact Match Domain and Over flow of ads above the fold. You can check out my blog post on A...
by Making Money 2 Blog on Oct 21, 2012
Social Media Good Samaritan donates tweets to save businesses

An iconic New York City candy store was going to close until a well-placed tweets saved the day. A story of social good! CommentsThanks Matt for haring your time and talent for this small ... by Nancy Altschul RagoHey all- Thank...
by Somthing digital on Oct 16, 2012
Social Media Good Samaritan donates tweets to save businesses

An iconic New York City candy store was going to close until a well-placed tweets saved the day. A story of social good!
by Somthing digital on Oct 16, 2012
6 Factors that turn social media strategy into RESULTS

These seven factors make the difference between social media strategy success and failure. CommentsMark, I think #6 is the most critical. While I have invested ... by Michael SullivanI can't decide if 1 or 2 is the most important,...
by Somthing digital on Oct 14, 2012
6 Factors that turn social media strategy into RESULTS

These seven factors make the difference between social media strategy success and failure.
by Somthing digital on Oct 14, 2012
Social media strategy ? We don’t need one !

According to Digital Brand Expressions ”While 78% percent of the respondents said they are using social media, only 41% of them said they have a strategic plan in place for their social media usage, leaving close to 60% without a game plan for...
by New Media and Marketing on Oct 13, 2012
How do you budget for social media marketing?

Here are some basic ideas to consider if you are working on a social media marketing budget. CommentsBefore deciding the budget, Decide who you are doing this for. ... by seofirst[...] “How Do You Budget for Social Media Marketi...
by Somthing digital on Oct 9, 2012
How do you budget for social media marketing?

Here are some basic ideas to consider if you are working on a social media marketing budget.
by Somthing digital on Oct 9, 2012