Blog Posts - Social Media Strategy

All the tips have been submitted and I am officially ready to start working on my new eBook. Needless to say that I am super excited! Unlike The Little Big eBook on Blogging: 40 Traffic Generation Tips, I have decided not to create a dedicated page...

Recent Google Changes Put Spotlight on Social Media On April 24, 2012, webmasters around the world were dinged by the Google “Penguin” update—one of the latest in a series of algorithm modifications designed to weed out low-value results from t...

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There are two colliding factors that are slowly killing your marketing strategy. Here is a plan to fight back.

Do the best companies make you think or feel? The author suggests feeling is what makes things happen.

Nearly every corporate social media strategy starts with a drive for "likes," but that may be precisely the wrong thing to do for long-term success.

If a grocery chain built a business based on trust, can't your marketing communications department?

MISTAKE #1 Lack of Activity The number one reason advertising on social media sites delivers disappointing results comes down to one simple thing: lack of activity. . A lot of people carry the misconception that all one needs to do is sign up for a s...

I thought this was pretty interesting. Here’s an infographic that explores who uses Twitter and how they use it. This can surely help you as a small businesss owner get an understanding of the Twitter audience as you create your social media st...

I thought this was pretty interesting. Here’s an infographic that explores who uses Twitter and how they use it. This can surely help you as a small businesss owner get an understanding of the Twitter audience as you create your social media st...

Image Credit As small business owners we often wear a lot of hats, play a lot of roles, especially when we are first starting our businesses. One of those key roles is Social Media Marketer; if it isn’t the core focus of the promotional side of you...

Image Credit As small business owners we often wear a lot of hats, play a lot of roles, especially when we are first starting our businesses. One of those key roles is Social Media Marketer; if it isn’t the core focus of the promotional side of you...

Assuming you've created compelling content, curation, distribution, and repurposing of it is critical to generating consumer engagement.

“Dang, yet another social networking tool to get addicted too!” That was my first thought when I started hearing about Pinterest. If you haven’t heard by now, Pinterest is a visually stunning, cool image repository where you can cre...

“Dang, yet another social networking tool to get addicted too!” That was my first thought when I started hearing about Pinterest. If you haven’t heard by now, Pinterest is a visually stunning, cool image repository where you can cre...

Industry experts are predicting that Facebook will reach One billion users in 2012. Thinking that you can find only 7 billion folks on earth, this approaches that 1 in each 7 folks inside the world, are connected to every other … Continue readi...

One day, out in the blue – you’re heading to publish something, or do something, that outcomes in adverse feedback on Facebook. The question is, what are you heading to accomplish about it? Today’s article is all about dealing with...

We recently had first-hand experience of how social media can take a simple story and share it with tens of thousands within minutes. It also confirmed how interconnected the online world actually is. Let me explain. The popular movement and …...

About Facebook’s Timeline apps: http://www.facebook.com/about/timeline/apps About Facebook’s Timeline: http://www.facebook.com/about/timeline...

Recently I was asked to meet an entrepreneur who wanted to ‘do’ social media. On the phone, it soon became obvious he had BIG expectations of the outcomes, but no understanding of the process. This was fine: I don’t know how to ru...

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