Blog Posts - The Medinge Group



No surprises as Facebook slips to third in Alexa, but tech press misses it

Above: Facebook’s latest move: ensuring that notifications for messages go to its own app. If you choose not to install it, tough. (Actually, you can reach your messages if you had bookmarked your old message index, and through some digging you...
by Jack Yan: the Persuader Blog on Apr 16, 2016

Organizing this planet in the 21st century

As he has done so many other times since we encountered each other in 2001, Simon Anholt has articulated my thoughts on governance and politics much better than I can through his ventures. I think this puts a very good context on why I ran my mayoral...
by Jack Yan: the Persuader Blog on Apr 2, 2016

Google and Facebook should not head “top brands” lists when consumers do not trust them

I’ve always been surprised when I see Google or Facebook appear on any “top brands” lists. It’s branding 101 that a strong brand must have loyalty, awareness, positive associations, perceived quality, as well as proprietary assets, based on t...
by Jack Yan: the Persuader Blog on Feb 10, 2016

How can we help those fooled into believing what their local brands are?

How interesting to see a silly Tweet of mine make the Murdoch Press and lead an opinion column—I’m told it even hit the news.com.au home page.    It’s a very old joke that I’ve told since 2002, when I walked along Bay Road in Kilbir...
by Jack Yan: the Persuader Blog on Jan 6, 2016

7-7, 10 years on

Remembering the victims of 7-7 today. Ten years on. RIP to my friend Colin Morley.    I’m glad we toasted you this year at the Medinge London dinner, and we filled in the newer members on who you were, and why for many years we named...
by Jack Yan: the Persuader Blog on Jul 7, 2015

News round-up: Dilmah hosts high teas in New Zealand; Trish Peng searches for new face

Dilmah Tea New Zealand Dilmah Tea hosted a series of high teas around New Zealand, promoting its socially responsible message along with the rising interest in tea mixology.    Its Wellington stop on Tuesday, hosted by Dilmah founder Merril...
by Lucire Insider on Jul 23, 2014

A tribute to Massimo Vignelli

The below ran in Lucire today, though it is equally suited to the readers of this blog. RIT Massimo Vignelli, who passed away on May 27, was a hero of mine. When receiving the news shortly before it hit the media in a big way, from our mutual friend...
by Jack Yan: the Persuader Blog on May 29, 2014

Time’s 100 most influential has Beyoncé covering; Benedict Cumberbatch, Phoebe Philo, Lydia Ko make the cut

The cover for this year’s Time 100, listing the news magazine’s 100 most influential people in the world, goes to Beyoncé.    On sale today, the 11th annual edition also features Robert Redford, Mary Barra and Jason Collins on...
by Lucire Insider on Apr 26, 2014

The religiosity of the superbrands

Another friend asked the Windows laptop v. Macbook question on her Facebook today.    You can predict what happens next. The cult came by. As with the last time a friend asked the same question.    The cult always comes and procla...
by Jack Yan: the Persuader Blog on Feb 10, 2014

Finance is broken, and we still haven’t learned

I posted this quotation from I Acknowledge on my Tumblr today: The news that should have us all worried is: the derivatives market contains $700trn of these debts yet to implode.   Global GDP stands at $69·4trn a year. This means that (pri...
by Jack Yan: the Persuader Blog on Jan 26, 2014

Mind the gap

People have rightly asked me my positions on transport, the environment, the Basin Reserve flyover, and libraries.    These weren’t put in my manifesto in April 2013 because I expected that candidates (whomever they might be—since only...
by Jack Yan: the Persuader Blog on Sep 25, 2013

Getting ready for global

I’ve known of this for some time through Medinge: the globalizing of The New York Times. This has meant the retirement of The International Herald–Tribune name, one which brand experts are divided on.    On the one hand, the NYT doe...
by Jack Yan: the Persuader Blog on May 27, 2013

What Is a Brand? Well, there is one we’ve relaunched …

My good friend and colleague Stanley Moss has written a new book, What Is a Brand?, which provokes some thought on the question in the title.    Those who know Stanley and have followed his work know that each year, he issues a Brand Letter...
by Jack Yan: the Persuader Blog on Mar 5, 2013

Leaders need to be humble if co-creation is to be effective

I’d been meaning to refer readers to this for a few weeks (it has appeared on my Facebook pages, including the “fan” page—a good place to go if you prefer my musings filtered, without the minutiæ and without clogging up your feed...
by Jack Yan: the Persuader Blog on Aug 22, 2012

A triumphant Olympics was helped by a well organized Olympic Delivery Authority—lessons for business

I’m glad to see that the third Foundation Forum’s notes (originally sent to me by Medinge life member Patrick Harris) are now public, which means I can refer to them. The latest one is on the Olympics, at a forum held in June, where the s...
by Jack Yan: the Persuader Blog on Aug 12, 2012

Kiehl’s launches into Wellington with a proudly American event

Kiehl’s, a previous winner of the Medinge Group’s Brands with a Conscience award, and regularly featured in Lucire over the years, launched in to the Wellington market with an event at Kirkcaldie & Stains last week.    Mira...
by Lucire Insider on May 8, 2012

Behind the scenes at Vivienne Westwood Gold Label

Stanley Moss Top Vivienne Westwood being interviewed at the after-party in Paris. Typical reports on the runway shows in Paris focus on fashion fashion fashion. We need to be reminded that months of preparation precede this 20-minute walk in the sun,...
by Lucire Insider on Mar 11, 2012

Nicholas Ind’s Meaning at Work: finding fulfilment in the early 2010s

Two of my friends have books coming out. I’ll discuss one for now, as it’s been a long long weekend.    The first is my Medinge Group colleague Nicholas Ind’s Meaning at Work, which has now made it on to Amazon, and...
by Jack Yan: the Persuader Blog on Feb 6, 2012


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