Blog Posts - Thought Leadership



On Establishing C-Level Executives as Thought Leaders: The Role of PR and Corporate Communications

C-suite executives, entrepreneurs, consultants, and corporate communications professionals often tout the term “thought leadership.” Thought leadership involves publishing articles, giving speeches or making broadcast appearances that establish t...
by CyberAlert on Jun 30, 2016

Thought Leadership – Project Managers | IN THE NEWS

By Jon Michail | The Imagemaker Blog As the Agile principles of project management replace the more traditional Waterfall style,  there’s an increasing need for project managers to embrace certain aspects of Thought Leadership. If you’re de...
by JON-MICHAIL, The Imagemaker on Apr 26, 2016

Is Ubuntu Crowdsourcing the Most Radical Smartphone Yet?

With eight days left in its thirty-day campaign to raise $32 million dollars, Ubuntu looks like it’s going to come up short in their bid to crowdfund the Ubuntu Edge smartphone. This is far from shocking as this would have meant that the aggressive...
by Perspectives on Innovation on Aug 13, 2013

Zen and Open Innovation

by Perspectives on Innovation on Jul 19, 2013

Creating Thought Leadership for Manufacturing and Industrial Companies

Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [...] [ This is only a content summary. Please click on th...
by Industrial Marketing Today on Jun 17, 2013

Sales Reps and Managers Tell us What they Really Think of Your Content Marketing Strategy!

Sales Reps and Managers tell us what they Really Think of Your Content Marketing Strategy!   In the era of online research and lead generation, content creation and optimization now play a crucial role for B2B marketers to drive traffic and leads an...

Guest Blogging: An Important Strategy of Industrial Marketing

I’m sure by now you’ve heard about all the great benefits of blogging as a cornerstone of your content marketing. However, one aspect of this industrial marketing strategy that doesn’t [...] [ This is only a content summary. Please click on th...
by Industrial Marketing Today on Apr 1, 2013

Winning with an Integrated Marketing Approach

We’re so proud of CBD Marketing’s Public Relations (PR) & Social Media team for winning a Tower Award from the Business Marketing Association. Tower Awards are all about getting quantifiable results—the positive ROI we strive for. The clien...
by CBD inTouch on Oct 3, 2012

Action with Passion: Marketing Communication with Hula Hoops?

A powerful and inspired way to deliver any marketing communications (or message) created by Betty Lucas of Lucas Hooping. Watch, learn, and be entertained! READ FULL POST...
by Marketing Coach on Jun 5, 2012

2012 Marketing Trends

Thanks to Trendwatch we can all stay ahead of the curve in marketing. Whether you have a small, professional service business, or giant retail corporation, if you think these trends don’t affect you, look back at history! Remember the “ne...
by Marketing Coach on Dec 6, 2011


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