Blog Posts - Totd

Even the most active LinkedIn users can question which connection requests they should accept or extend. LinkedIn makes it possible to connect to almost anyone. With that said, that doesn’t mean as a food truck owner that you should. Instead, &...

In recent news, Louisville became another of the growing lists of cities across the country that give out grades to mobile food vendors that must be displayed openly to the public. Unfortunately, just like restaurants, not every mobile food establish...

With Halloween and Thanksgiving right around the corner, we felt it would be a good time to include some tips on using pumpkins in your food truck recipes in our Tip of the Day section. Choose smaller pumpkins for cooking. …...

Social media management can be a very time-consuming activity.  It takes hours to research and create unique and valuable content to share on your platforms.    There are a plethora of social platforms available to you – from the mass market...

Many of the food trucks traversing the streets use cooking oil to prepare the food they serve. Dealing with used oil can be a problem if you don’t know what to do with it. Depending on your volume and location, …...

Financial metrics are always going to be import to track for your food truck empire, but they only tell part of a story. The bean counters love financial metrics because they measure results clearly, but as a food truck owner, …...

Did you snap at a member of your food truck staff who didn’t get their work done? Or did your mistake on the line make a customer wait too long for their food? When your mistake affects someone else, here’s …...

Successful food truck owners work with what they have to achieve their long term goals. This includes surprises, obstacles, and even disappointments. Next time you face a challenge, think about how it can help your food truck business. Use negative &...

The best food truck owners know they need to hear opposing voices. These mobile food vendors hire people who disagree with them so those opposing voices are with them at all times. Here are the things to look for when …...

“How can I get 10,000 fans on my Food Trucks’s Facebook Page?” “My competitor has 2,500 followers on Twitter – how can I get to that number?” Valid questions, but they miss the point of social media marketing. Social media …...

Surviving the inevitable ups and downs of being a food truck owner can be tough, but persistence is an essential skill for a culinary entrepreneur. Here are three tips for seeing your mobile food endeavor through: Don’t predict your failure.&#...

When preparing for the future of your food truck business, you will need two plans. One you write down (the formal business plan), and one that’s unwritten, fluid, and evolving. This blueprint of your food truck empire exists in your …...

Early in your food truck career, you may ask mentors to help you with specific skills that you are not confident in. But as your mobile food business grows, you will face new challenges. Because of this you will need …...

Outside of selling great food, successfully communicating with customers is the foundation for all food truck sales. Here are two tactics that will increase the likelihood that your food truck customers hear what you have to say: Understand their...

If you spend any time reading management books, there are often many examples of styles suggested for use. Instead of managing everyone in your food truck business the same way, do these two things to manage your employees person-to-person: Customi...

Unintended consequences are common in food truck businesses. Well-meaning owners often implement new policies only to find that in addition to what they envisioned, they’ve also created problems. You can’t predict the future, but you can help mit...

Giving your food truck employees autonomy can be hard. But micromanagement kills both motivation and creativity. Resist checking up on your employees, asking whether they’ve finished a task or constantly monitoring how they achieve their goals.

Training a staff member who doesn’t want to be trained is frustrating at best and futile at worst. Don’t invest the time in someone who simply can’t be trained. Look for these three signs that someone is not trainable: They …...

A common complaint people have about being part of a mobile food organization is that they are often forced to suffer through worthless meetings. Yet, meetings are an important way to get work done and help spread news about the …...

Social media is not just for socializing or posting the next parking location for your food truck. When handled correctly, you can use it to enhance your personal brand, establish your expertise, or demonstrate your digital fluency. Commit to using &...

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