Blog Posts - Totd

No food truck owner likes to take a hard question from a skeptical prospective customer. But since providing good answers is often the difference between winning and losing their business, it pays to get it right: Clarify the question before …...

It’s happened to high-profile companies like McDonalds and Jeep — hackers take control of corporate social media accounts and send inappropriate messages to tens of thousands of followers. Don’t let it happen to your food truck. Take these prec...

When food truck owners fail to meet their goals, they might blame themselves, thinking that they lack talent or willpower. In fact, innate ability has little to do with whether goals are reached. Instead of faulting yourself, try these two …...

Food truck owners across the country are jumping on the social media bandwagon these days. Yet it takes a lot of care to be sure your Facebook page gets viewed and your tweets get read. Here are three tips for …...

What makes a great employee? Many call them the “Four Cs”: Critical thinking Communication Collaboration Creativity These are the kinds of skills that are not only critical for food truck ownership to have, but also the individuals you look to...

One of the hardest things to do as a food truck owner is to tell an employee that they are fired. Here are three tips for handling this gut-wrenching situation: Bring answers. When a person is let go, he’s likely …...

Every food truck business has both good and bad. As a boss, is it your job to accentuate the positive or eliminate the negative? You should try to do both, but studies have shown that negative information, experiences, and people …...

When individuals are protected behind their computer screens some people resort to communicating with other’s online in ways that they’d never do in a face to face situation. Much like “real life” bullies, these trolls need to get a rise R...

When you must deliver criticism about one of your food truck employee’s work, it’s best to be direct rather than diplomatic. Avoid the all-too-common practice of mixing positive messages with negative ones. It’s confusing to the recipient.

There is very little consensus on exactly what every food truck business model should include. Some feel it should cover every detail of the truck’s operation, while others believe it should simply answer the question of how you intend to …...

We all have bad work habits — checking email during meetings, insisting on being right, multitasking to the point of accomplishing nothing. Changing these behaviors is difficult. Even if you can go a few days on good behavior, it’s likely...

You want your food truck employees to perform at their best, but there’s a fine line between being a tough boss with high expectations and being an unreasonable jerk. Use these four rules to avoid crossing the line. Appreciate different ...

No food truck business is immune to workplace tensions: It is inevitable that you will have some trying conversations with colleagues, staff or customers. Here are three ways to reach a productive outcome, no matter how tough things get: Keep ̷...

Passionate employees produce better results. The best way to spark passion in your food truck employees is to demonstrate your own passion — but you needn’t be a cheerleader. Here are three ways to authentically show your enthusiasm and inspi...

As a food truck owner it’s easy to get overexcited when you have a good idea. But in your enthusiasm, reverse course if other people don’t immediately support your thinking. Don’t let your impatience hurt your cause. Try to avoid …...

Developing an effective mission statement for your food truck is a strategy: it must be a clear description of where your mobile food business is headed in the future that distinctly sets it apart from other trucks in your area. …...

Deciding who you hire for your food truck business can be a complex process. A bad decision has consequences not only for you as the mobile food vendor, but for the new hire as well. Here are three ways to …...

Everyone knows that office hours are for busy, distracted professors who want to offer their students an opportunity to receive their undivided attention. But busy food truck owners who are similarly busy and distracted should also make the time to &...

While it may seem like a stretch for a daily tip on a food truck trade magazine, if you take the time to think about it, this topic is becoming more and more important. The mobile food industry has been …...

Instead of looking for winning strategies outside of your food truck’s walls, outperform your competitors (restaurants and other food trucks) by leveraging what you do best. Use your mobile food company’s capabilities — the staff, knowl...

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