Blog Posts - Totd

Your food truck’s logo is often the first impression you make on potential customers, so make sure it’s a good one. For starters, make sure it’s not too busy. If it contains a design, a business name and a tag …...

When was the last time you looked at how you allocate your time? Most food truck owners assume they dedicate more hours to strategic work than they actually do. Look back on the past month in your calendar. Add up …...

When a customer yells or gets upset with you or your food truck staff, many food truck operator’s gut reaction may be to yell back. But following your gut can get you in trouble, and in this case, may result …...

In the mobile food industry, unlike in the art world, critique is often negatively equated with criticism. But constructive criticism is essential to your food truck business since it requires creativity, innovation, and problem-solving. Since leader...

When you’re particularly good at something, it’s easy to rely on that strength to get you through most situations. This idea should be considered by food truck owners to give them an advantage over their competition or merely provide a &#...

Great companies have a single purpose that drives them toward success, and that doesn’t change when the industry is in a food truck. That purpose is simple, straightforward, and no longer than a sentence. For example, Google’s is “W...

It is common wisdom that tells us that failure is inevitable, especially when you run a mobile business based on culinary innovation. If you want the people you employee in your food truck to take risks and try new things, …...

Most food truck owners constantly feel starved for time, hurrying through the day while fighting countless distractions and struggling to stay focused. One way to remain calm and centered is by bringing rituals into your workday. Rituals are about pa...

Study after study shows how important rest is to the human brain. Yet, the world of the mobile food vendor seems to get busier and more demanding every day. This means you have to make even more of an effort …...

Engaged food truck employees are essential to a mobile food business’ success. Without staff members who care about, participate in, and take ownership over their work, even the best boss will flounder. Here are three ways to assure your employ...

The mobile food industry keeps food truck owners in a demanding and distracting world. Being productive can sometimes feel like an impossible feat. Here are three ways to get more done without burning out: Keep one to-do list. Include everything &...

Everyone knows a mobile food business owner needs ethics, customers, and profits, but a lot of food truck companies fail because they get the sequence wrong. The most common mistake is to put profits first. When you do, numbers become …...

Best practices are often snagged up by food truck owners as quickly as they hear about them. If another food truck has already determined the best way to do something, why not just do what they did? Well… before you …...

Your former food truck employees can often make successful rehires — they are known quantities and are familiar with your mobile food business’ unique culture. But bringing a former employee back needs to be done thoughtfully: Do your due di...

For some food truck owners, to-do lists are life savers; they keep them organized and on task. For others, they’re useless pieces of paper to ignore as they grow longer and longer. The next time you sit down to write …...

Training yourself to avoid micromanaging the staff members of your food truck is one thing; but handling controlling tendencies toward your own work can be even harder. Here are three ways to keep the micro-manager in you from impeding your own pro...

People are more creative when they feel passionate about their work, and this is a key ingredient in hiring staff members for your mobile food business. Whether they are driven by interest, enjoyment, satisfaction, or a sense of personal challenge, &...

No mobile food truck business succeeds without a great chef, great locations to operate from and a great concept. All of these points should work together. Your locations should be where you can find your preferred customer demographic which fit in...

If you believe that one of your food truck employees is ready for a promotion, be sure you don’t jump right in. Performance in their current role doesn’t always predict performance in a future one. Gather more information by designing an as...

No, not the huge blind spots that a food truck driver often finds when trying to navigate these roaming bistros, but rather the blind spots created when your team focuses on one are of your operation and forgets about others. …...

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