Blog Posts - Vm Selling Toolkit



“10 ways to make more money from stores! No.1 Rules….”

It was Les Wexner founder of the Limited group, a man responsible for the success of some of the most iconic of fashion retailers from Victoria’s Secret to Express, from Abercrombie & Fitch to Bath & Body Works and quite possibly the first...
by VM-Chronicles on Jun 5, 2016

“What on earth is happening in my stores?!”

“How can I actually know for certain what is happening in my stores and what my customers are doing, and so ultimately know what to do to improve their experience and my commerciality?”   It is still a widespread scenario that head...
by VM-Chronicles on May 13, 2016

“The Wonder of Workshops!”

For maximum benefit ensure the retail workshops you receive are… 1.       Personalised through pre-visits and discussions 2.       Relevant through individual research by experts 3.       Interactive between presenter and audience...
by VM-Chronicles on Oct 30, 2015

75 things you should know about your stores: No.24 “Idle Time”

The capacity exists to understand every detail of your stores and the way that customers move around them, are attracted to assortment displays, are tempted into touching product and then convert this engagement into sales conversion. The analytics e...
by VM-Chronicles on Dec 9, 2014

The Future of Visual Merchandising: A Priority of Questions

In the wider retail context visual merchandising has suffered from a pre-occupation with the question “How?” The Future of visual merchandising will depend very much more on addressing the other questions.   Visual merchandising both past &...
by VM-Chronicles on Sep 23, 2014

Should VM be “as good as possible?” or “as good as it needs to be?”

As a firm believer in the mantra “Things should alway be as good as possible” I have always been a little unnerved by those who work by the alternative principles of “things only have to be as good as they have to be”   The problem with...
by VM-Chronicles on Aug 26, 2014

Retail: A Game of Two Halves:

Retail: A Game of Two Halves:   Love it or hate it, you can’t escape it at the moment. Even a trip out for some retail therapy will have you ducking under flags and bunting, taking evasive action to avoid colliding with giant TV wielding consu...
by VM-Chronicles on Jun 26, 2014

We are all Retailing in a Hostile Environment?

When it comes to turning your stores into selling machines, one solution rarely fits all.   If you sell through wholesale or are in partner with franchisees you’ll know only too well about the challenges of working in a “hostile environment...
by VM-Chronicles on Jun 17, 2014

Should VM be “as good as possible?” or “as good as it needs to be?”

As a firm believer in the mantra “Things should alway be as good as possible” I have always been a little unnerved by those who work by the alternative principles of “things only have to be as good as they have to be”   The problem with...
by VM-Chronicles on May 26, 2014

‘In retail two camps sit across a valley of ignorance from “VM is an essential” to “VM is a luxury.”’

The post ‘In retail two camps sit across a valley of ignorance from “VM is an essential” to “VM is a luxury.”’ appeared first on .
by VM-Chronicles on May 16, 2014

West Elm – Labs of Love: Where Style Begins at Home

Fashion comes & goes, but style last forever. An intrinsic part of the West Elm proposition is the Design Lab in every store from Manhattan to Marylebone. And with an assortment built on timeless beauty combined with current looks and the latest...
by VM-Chronicles on May 9, 2014


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