Blog Posts - Website Excellence



Retailers – “You’ve never had it so complicated!”

Is your retail brand ready to succeed in a complicated, customer orientated world?   Without doubt, life used to be easy for retailers. To echo the famous words directed to the general public “you’ve never had it so good” the equally vali...
by VM-Chronicles on Jun 10, 2016

Rock ‘n’ Roll Animal: Tune in to Tiger

Tiger is not just another Rock ‘n’ Roll animal   Tiger is not just one of the coolest brands around, with an amazing assortment of quirky, original and beautifully designed products, but is embracing a holistic brand message through...
by VM-Chronicles on Sep 5, 2014

Monki Mania: Refreshing Fashion in a Stagnant Sea

The sum is often bigger than the parts, although in the case of Monki it is the fascinating and intriguing parts that very much bring the Monki world to life.   On the one hand the carefully conceived store concepts from the Forgotten Forest whe...
by VM-Chronicles on Aug 16, 2014

The Collaboration Club: Monaco Muses & Makers

Credentials through collaboration, endorsement by association.   Club Monaco strengthens its reputation as the effortlessly stylish purveyor of timeless fashions by forming links with a select number of discrete and discerning designers and doye...
by VM-Chronicles on Aug 16, 2014

Monki Mania: Refreshing Fashion in a Stagnant Sea

The sum is often bigger than the parts, although in the case of Monki it is the fascinating and intriguing parts that very much bring the Monki world to life.   On the one hand the carefully conceived store concepts from the Forgotten Forest whe...
by VM-Chronicles on Aug 16, 2014

E-Rapha-lite Movement: The Art of Cyber-Cycling

The true omnichannel customer experience embraces and evolves every touchpoint. It makes the customer dream and aspire, reassures their concerns, educates their knowledge and supports them before, during and after every purchase, from their first p...
by VM-Chronicles on Aug 15, 2014

A Sonic Site for Sore Eyes is Music to Your Urbanears

The myriad of messages are presented in a beautifully simple and stylish way allowing the customer to select by lilac, lemon or whatever hue is particularly you.   Limited editions combine function and fashion, with the superbly subtly coloured...
by VM-Chronicles on Aug 10, 2014

Pretty Amazing: Fits.me makes ‘em Green with Envy

The fun continues with the revolutionary Fits.Me function on the stunning Pretty Green website where customers input their shape and can then see exactly how each type of shirt would look on their frame. Sustainable technology with continued benefit...
by VM-Chronicles on Jul 20, 2014

Creative Souls of Fashion@ ASOS’s Fashion Finders

The mother of online fashion becomes a cradle for the daughters of today’s trends and looks.   In the ASOS Fashion Finder what was editorial and schedules has become responsive and dynamic in what is becoming the most informative and engaging...
by VM-Chronicles on Jul 18, 2014

Primania: Primark’s Personal Promotion Machine

E-commerce is not for every retailer, but social marketing certainly is.   Primark has experimented with online selling in collaboration with ASOS, but with an average item value so low the economics just didn’t add up. So how can the Primark...
by VM-Chronicles on Jul 17, 2014

Pinterest John Lewis: Never Standing Still

Celebrating in style, John Lewis pulls out all the stops as it collaborates and coordinates its way through its Never Standing Still Campaign marking 150 years of the famous retailer.   Across blogs, twitter, facebook, instagram and pinterest co...
by VM-Chronicles on Jul 3, 2014

John Lewis: Never Standing Still – A Story Never Knowingly Undertold

Celebrating in style, John Lewis pulls out all the stops as it collaborates and coordinates its way through its Never Standing Still Campaign marking 150 years of the famous retailer.   Across blogs, twitter, facebook, instagram and pinterest co...
by VM-Chronicles on Jul 2, 2014

Rules of Engagement: Game Changing Louis Vuitton

Not for the first time, it has taken a traditional brand to demonstrate how new technology and social engagement can enhance a reputation, communicate a product line and win over the hearts of both new and old alike, with humour, interaction and fun.
by VM-Chronicles on Jun 20, 2014

“To B or not to B: That is the Beckham”

Coincidence or Capital Investment, David Beckham’s collaborations seem set to conquer everything that stands for “B” in beautiful.   A stroll around the billboards, a flick through the magazines, will easily reveal the familiar face, fron...
by VM-Chronicles on Jun 1, 2014

Rock ‘n’ Roll Animal: Tune in to Tiger

Tiger is not just another Rock ‘n’ Roll animal   Tiger is not just one of the coolest brands around, with an amazing assortment of quirky, original and beautifully designed products, but is embracing a holistic brand message through...
by VM-Chronicles on May 23, 2014

Fender Casting: Vendor-Varvatos in the Stratosphere

Jon Varvatos lays its musical card on the multi-channel table. Cool by association as the brand immerses itself in the world of music. Green Day collaborate on fashion campaigns whilst Paul Weller performs exclusively in the Bowery Store. What the re...
by VM-Chronicles on May 12, 2014

Raw Refined Refreshed: At Its UnDoctored Best

Dr Martens: A brand blended to perfection. New initiatives and collaborations add different dimensions to the celebrated boot brand. Brutus fashion evokes the spirit of a bygone age,  tattoo adds new and fascinating features to stereotypical styles,...
by VM-Chronicles on May 7, 2014

Raw Refined Refreshed: At Its UnDoctored Best

A brand blended to perfection. New initiatives and collaborations add different dimensions to the celebrated boot brand. Brutus fashion evokes the spirit of a bygone age,  tattoo adds new and fascinating features to stereotypical styles, whilst Agyn...
by VM-Chronicles on May 7, 2014

Summer Loved: Kidston Calm & Collected

Cath Kidston captures the calmness and coolness of a British summer like no one else. The mood and feel is sublimely caught from every polka dot top of the home page to every striped bottom of the blog postings. And whilst every detail is in characte...
by VM-Chronicles on Apr 30, 2014


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