Blog Posts - Week In Review



Zach Heller Marketing Week in Review

Marketers need to constantly weigh the long term against the short term. In the long term, we want to build a brand that has meaning for our consumers. In the short term, we want to drive more sales and improve conversion rate. Some tactics work well...
by Zach Heller Marketing on Dec 17, 2016

Week in Review: Without a Kid or a Wife

I mentioned in my post this past weekend that my wife and 2-year-old were gone for a few days helping out my mother-in-law last week (Mon-Thurs). Here’s what my full week of training looked like:• MONDAY: core and a little leg work.• TUESDAY:...
by Steve in a Speedo?! Gross! on Dec 14, 2016

Zach Heller Marketing Week in Review

For all of us, the day to day grind of work has a tendency to make things more difficult. It’s tedious, tiring, and yawn-inducing. For that reason, we need to build in time to step away. Not just nights, weekends, and vacations. Build time into eac...
by Zach Heller Marketing on Dec 10, 2016

Zach Heller Marketing Week in Review

It’s December and holiday marketing is in full swing. Is your company scrambling to figure out how to take advantage of the holiday shopping season? If so, the correct thing to do at this point is stop. You are too late. If you want to do something...
by Zach Heller Marketing on Dec 3, 2016

Zach Heller Marketing Week in Review

There is only so much time in the day, only so much money in the budget, people on the team. Resources are constrained at all levels. What does that mean to you? To me, it means that one of the great skills we should promote, develop, learn, and exce...
by Zach Heller Marketing on Sep 3, 2016

Three Weeks of Workouts (and weekend debauchery)

My last 3 weeks of workouts show a slow improvement:SWIM: I'm slowly working back into it after a shoulder impingement in July ("swimmer's shoulder). These 3 short weekend swims have all been a little freestyle, some kick drills, and a little more f...
by Steve in a Speedo?! Gross! on Aug 29, 2016

Zach Heller Marketing Week in Review

What are your customers’ biggest objections? As a marketer, it’s your job to know. Know why people who are presented with your offer would say no. When you know the objections, you can develop your marketing and promotional materials to overcome...
by Zach Heller Marketing on Aug 27, 2016

Zach Heller Marketing Week in Review

Mid-August. The first reference to holiday marketing that I saw this year happened about one week ago, in mid-August. It gets earlier every year. Why? Because we all want to be first. We all make assumptions about when the others will start talking a...
by Zach Heller Marketing on Aug 20, 2016

I had an ACTUAL run!

My "return to running" program from my P.T. has been going OK. On Sunday, I actually FINISHED it with my first straight-through run since MARCH. It was 20 glorious minutes of solid running. Here's what last week looked like in my training log:W an...
by Steve in a Speedo?! Gross! on Aug 17, 2016

Zach Heller Marketing Week in Review

Choice is a powerful concept in marketing. Back in the day, consumers had very little choice. If they had a problem, there was only one product to solve it. Then companies started to differentiate, and consumers had some choice. Then companies realiz...
by Zach Heller Marketing on Aug 13, 2016

Zach Heller Marketing Week in Review

Marketers looking for a show that takes all the ridiculousness of modern day marketing and makes fun of it for 30 minutes at a time should check out Happyish. It’s a Steve Coogan-led series on Showtime (it’s only season is currently available on...
by Zach Heller Marketing on Aug 6, 2016

Zach Heller Marketing Week in Review

This post from Seth Godin seems rather apropos right now. In it he talks about the three main marketing levers – fear, hope, and love. If you’re someone who has paid even a small bit of attention to the US Presidential nominating conventions this...
by Zach Heller Marketing on Jul 30, 2016

Zach Heller Marketing Week in Review

Does your brand aim for consistency or frequent changes? Some companies update logos, branding, products, and other marks often, in an effort to stay new, relevant, and attention-worthy. Others keep the same look and feel for years and years. Both ca...
by Zach Heller Marketing on Jul 23, 2016

Zach Heller Marketing Week in Review

Marketing is an art as well as a science. But lately it’s been shifting (along with a lot of other things) toward science. You won’t find as many people trusting their gut, relying on instinct, or acting on a hunch the way you used to. Nowadays,...
by Zach Heller Marketing on Jul 16, 2016

Zach Heller Marketing Week in Review

Successful marketers must learn to identify and understand the ups and downs in any business. There will be sales peaks and sales valleys, and the key is to know how to react to them (or not react). Too often we panic at the slightest dip and in our...
by Zach Heller Marketing on Jul 9, 2016

Zach Heller Marketing Week in Review

There are pros and cons to being an early adopter of new technologies and ad channels for marketers. If it works, getting in early can be a way to win first mover advantage, scoring lower rates and less competition and gaining crucial learnings. If i...
by Zach Heller Marketing on Jul 2, 2016

Zach Heller Marketing Week in Review

Online advertising growth is outpacing all other channels, and two companies stand to dominate the area if current trends continue. Google and Facebook combine to make up 64% of all online ad revenues as of the first quarter this year. This means tha...
by Zach Heller Marketing on Jun 25, 2016

Zach Heller Marketing Week in Review

Do you ever wish you could watch your site visitors maneuver around your website? Do you wish you could see what they look at, which links they click, and what makes them decide whether or not to leave? Google Analytics is a great tool, but it can on...
by Zach Heller Marketing on Jun 18, 2016

Zach Heller Marketing Week in Review

There is value in teaching your employees things that don’t necessarily relate directly to their job. Most companies don’t thrive in an assembly line style culture, where each person is responsible for one specific task, in a silo. When teams und...
by Zach Heller Marketing on Jun 11, 2016

Zach Heller Marketing Week in Review

Large companies with multiple product lines have a decision to make – brand each product line individually or keep them all centered around a strong ‘parent’ brand. Apple focuses on the parent brand – everything Apple. Proctor and Gamble bran...
by Zach Heller Marketing on Jun 4, 2016


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