Blog Posts - Zach Heller



Zach Heller Marketing Week in Review

Do you know why your customers chose you? You should, not only because that’s what will help you craft a unique value proposition that resonates with future customers, but also because it helps you identify where you’re vulnerable. If tomorrow a...
by Zach Heller Marketing on May 7, 2016

Zach Heller Marketing Week in Review

If your company grows, does that mean another company has to shrink? Or can you find ways to grow your business by growing the entire market? These are two competing ways to aim for growth – steal market share or grow the market overall. Successful...
by Zach Heller Marketing on Apr 30, 2016

Zach Heller Marketing Week in Review

The labor market is getting stronger. And that means more marketers getting jobs, and more companies competing for the best marketing professionals. Do you know what you’re looking for in a job? Is it all about the money? Are you looking for lifest...
by Zach Heller Marketing on Apr 19, 2016

Zach Heller Marketing Week in Review

The market for marketers is big and getting bigger. And the best thing about being a marketer, when it comes to getting a job, we already know what it takes to market ourselves. I’ve seen far too many young marketers who ignore everything they know...
by Zach Heller Marketing on Apr 14, 2016

Zach Heller Marketing Week in Review

One of the easiest ways to generate ideas is also one that is most often forgotten or ignored. For marketers in search of inspiration, all you have to do is look at what other companies are doing. Some of it will stink. Some of it will bore. But some...
by Zach Heller Marketing on Apr 6, 2016

Zach Heller Marketing Week in Review

Marketers must put themselves on the front lines. You can’t be a great marketer if you exist solely in a corner office far away from the lives of your customers. All the studies, reports, surveys, polls, and focus groups in the world won’t help y...
by Zach Heller Marketing on Apr 2, 2016

Zach Heller Marketing Week in Review

What is the ideal frequency for a manager to check in with their direct reports? The traditional practice of conducting annual performance reviews is going out of style. But even then, we knew that once a year was not often enough to meet with our te...
by Zach Heller Marketing on Mar 5, 2016

New Blog Series Starting Next Week

This week, we brought to an end our most recent weekly blog series. And so, when one thing ends, another begins.Starting on Monday morning, we’ll be launching a brand new weekly blog series, entitled “Marketing Definitions”.This series was insp...
by Zach Heller Marketing on Feb 25, 2016

Finding the Right Movie to Fit Your Mood - FeelingReel.com

Think about how many different ways there are to watch a movie or television show. Netflix, Amazon Prime, Hulu, On Demand, Theaters, and on, and on…Sometimes, you don’t know what movie you want to watch. And you don’t have an easy way of sortin...
by Zach Heller Marketing on Feb 10, 2016

How to Achieve Email Marketing Success

Last year I became a regular contributor to The Rouse, a business news and information site packed full of helpful articles on everything from technology, to marketing, to money. I write one article each month, and to date, they’ve almost all been...
by Zach Heller Marketing on Apr 1, 2015

Top Tips for Today’s Managers

Since 2013 I’ve been an occasional contributor to the PreScouter Journal. PreScouter’s mission is to expose the world to innovations that might otherwise be lost or go unnoticed. The PreScouter Journal is part idea sharer, part how to guide, and...
by Zach Heller Marketing on Feb 19, 2015

Most Popular Posts of 2014

December rolls on and the end of the year is approaching fast. Looking back on the year here at Zach Heller Marketing we can call it a success. With more readers and subscribers than ever before, we are truly humbled. And we are more determined than...
by Zach Heller Marketing on Dec 17, 2014

“I” of the Consumer Week in Review

So much of running a business is planning for the future. And if you’re like me, you’ve already started putting a plan together for 2015. It can feel a little strange planning for a time that feels so far away, especially if it’s your first tim...
by Zach Heller Marketing on Nov 15, 2014

Free Marketing Advice – Ask Away

I’m in the business of giving away free advice. This blog should back that up.But there’s more than just the great content you see here:If you have a marketing question that you’d like me to answer, all you have to do is Ask Here! Every month I...
by Zach Heller Marketing on Nov 27, 2013

2014 Ad Rates Going Up – Lock in Your Low Rates Now

2013 is shaping up to be a banner year for www.zachhellermarketing.com. We underwent our first major redesign and overhaul since our launch. Traffic is up 300% over last year, and subscribers have nearly doubled in the last six months. And we expect...
by Zach Heller Marketing on Oct 3, 2013

Happy Independence Day!!

And thanks for reading! ...
by Zach Heller Marketing on Jul 4, 2013

Get WiSE About Personal Finance

Today I wanted to put the spotlight on a local organization that is working to push the issue of personal finance education in our schools, an issue I care strongly about. The organization is Working in Support of Education (WiSE).WiSE has two arms.
by Zach Heller Marketing on Jun 1, 2013

Book Giveaway: Branding for Bloggers

My second book, Branding for Bloggers: Tips to Grow Your Online Audience and Maximize Your Income, is out! You can find it on Amazon now.Today, I want to offer one lucky reader a signed copy.How to enter:Share this post on Twitter or FacebookComment...
by Zach Heller Marketing on May 23, 2013

Sign My Personal Finance Education Petition on Change.org

Every day we hear about the “gap”. We hear about the education gap, the wealth gap, the technology gap. Some people are at a disadvantage, some people are reaping all the rewards. But I’ve grown concerned about another gap, one that does not g...
by Zach Heller Marketing on May 18, 2013

New Look Zach Heller Marketing

As you may have noticed, sometime in the middle of this past week zachhellermarketing.com took on a whole new look and feel. This is thanks to my friends at Squarespace and the new version of their platform. I took the plunge, probably far later than...
by Zach Heller Marketing on Apr 27, 2013


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