Blog Posts - Zach Heller



"I" of the Consumer Week in Review

I was lucky enough to attend a conference hosted by Google in their New York City offices this past week. The event, Think Education with Google, was geared towards education marketers. First let me say, if you ever have the opportunity to attend an...
by Zach Heller Marketing on Apr 21, 2013

"I" of the Consumer Week in Review

I spent a good chunk of this past week working on my new website. Readers of this blog will soon notice a big design change. I’ll be switching (finally) from Squarespace 5 to Squarespace 6, which allows me to work with updated templates and too...
by Zach Heller Marketing on Apr 14, 2013

"I" of the Consumer Week in Review

Did anyone at your company play an April Fools prank this past week? More importantly, did you company prank consumers? Google did. It’s become a tradition in recent years that a number of web based companies take part in. It shows the human si...
by Zach Heller Marketing on Apr 7, 2013

"I" of the Consumer Week in Review

Happy Easter! To those of you who were lucky enough to have Friday off, or smart enough to take it off, I hope you’re enjoying the long weekend. Tomorrow is April Fools Day, aka the first day of the second quarter. Make sure you’ve priori...
by Zach Heller Marketing on Mar 31, 2013

"I" of the Consumer Week in Review

The first Sunday in Spring, but the weather has not caught on. As this blog goes live it still has not cracked 50 degrees in New York. Luckily, I spent the better part of this weekend in Charlotte, which was also much colder than average. What’...
by Zach Heller Marketing on Mar 24, 2013

"I" of the Consumer Week in Review

Politics, huh? Does it seem like the people elected to run this country thought we elected them to ruin this country? Meanwhile, the people that got them elected just keep moving right along on the path to recovery. They seem to want to get in our wa...
by Zach Heller Marketing on Mar 17, 2013

"I" of the Consumer Week in Review

I’m excited for Google Glasses. Less so because I think it’s the way of the future, but more because I can’t wait until I start seeing them in real life. While it’s certainly possible their popularity will rival that of the iP...
by Zach Heller Marketing on Mar 10, 2013

"I" of the Consumer Week in Review

Happy Chinese New Year! 2013 is the year of the Black Water Snake. It’s a year for learning and personal growth. Set some goals for yourself to accomplish by year end with the hope of improving certain aspects of yourself – love life, rel...
by Zach Heller Marketing on Feb 10, 2013

"I" of the Consumer Week in Review

I was so caught up yesterday I forgot to wish you all a happy Groundhog Day! January is already over and it’s time to look back on the month that was and decide if your marketing plan was executed. You most likely did not accomplish everything...
by Zach Heller Marketing on Feb 3, 2013

"I" of the Consumer Week in Review

They say that imitation is the highest form of flattery. While that might hold true, it’s usually not what you want to hear when someone copies your marketing. I plan on doing a full post on this in the near future, but for those of you who hav...
by Zach Heller Marketing on Jan 27, 2013

"I" of the Consumer Week in Review

Marketing can be broken down into many different specific areas, and one such area that I’ve stumbled into more lately is direct mail. For those of you involved in direct mail, or those that think direct mail might be something worth adding to...
by Zach Heller Marketing on Jan 20, 2013

"I" of the Consumer Week in Review

Sundays can mean different things to different people. For some it means football, for others religion. For some it means resting up for the week ahead, and for others it means getting things done while you have some free time. Whatever Sundays have...
by Zach Heller Marketing on Jan 13, 2013

“I” of the Consumer Week in Review

A week into the New Year and I’m sure you’re as busy as I am. Coming back off of the holidays is difficult, and made even more difficult when you start thinking about all those lofty plans for 2013. Now is the time to take things in strid...
by Zach Heller Marketing on Jan 6, 2013

"I" of the Consumer Week in Review

This will be my last post this year. It’s amazing how quickly a year can go by. It isn’t until you stop and take the time to reflect on where you were at this time last year that you realize all of the incredible things that have happened...
by Zach Heller Marketing on Dec 30, 2012

"I" of the Consumer Best of 2012

As the final days fly by in 2012, we’re offered a time to reflect on how far we’ve come in the last year. As I think back on the year that was for this blog, I’m happy with our growth, the launch of a new monthly newsletter, and the...
by Zach Heller Marketing on Dec 29, 2012

"I" of the Consumer Week in Review

If you’re reading this post that means you survived the end of the world. Congratulations! It doesn’t necessarily mean that I survived, as this was written on the 19th. But I hope I did too. We’ve got one week left in 2012, a week f...
by Zach Heller Marketing on Dec 23, 2012

"I" of the Consumer Week in Review

We’re half way through the month of December already. We’re less than a week away from the end of the world (if you believe the Mayans). Things are certainly moving very quickly toward 2013. This week I’ll be running through a coupl...
by Zach Heller Marketing on Dec 16, 2012

Branding for Bloggers Available for Pre-Order

Back on September 16th I announced the name of my second book. And now, I’m proud to announce that it is available for pre-order on Amazon. Branding for Bloggers: Tips to Grow Your Online Audience and Maximize Your Income is due to come out May...
by Zach Heller Marketing on Dec 12, 2012

"I" of the Consumer Week in Review

Christmas is on the horizon. It’s a busy time of year for all of us, and it’s only going to get busier as the holiday gets closer. It’s a good idea for marketers to have a short list of things that need to get done before the end of...
by Zach Heller Marketing on Dec 9, 2012

Announcing Discounted 2013 Ads

To celebrate the end of a great year here at Zachhellermarketing.com I’m offering a special discount on ad buys for next year. If you sign on before December 31st, 20% off all ads for 2013. We appreciate our advertisers who allow us to continue...
by Zach Heller Marketing on Dec 6, 2012


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