Blog Posts - Zach Heller



"I" of the Consumer Week in Review

One month left in 2012, one step closer to the last day on the Mayan calendar. While we’re all still here, it’s time to start wrapping things up in your 2012 marketing plan. Take a look back and evaluate what worked this year, what didn&r...
by Zach Heller Marketing on Dec 2, 2012

"I" of the Consumer Week in Review

I hope that everyone had a happy Thanksgiving weekend with friends and family. Tomorrow, most of us head back to work after a nice long weekend. But some of those less fortunate than us had to work the crazy hours that Black Friday and the ensuing we...
by Zach Heller Marketing on Nov 25, 2012

"I" of the Consumer Week in Review

It’s Sunday! A Sunday that looks out on a shortened week for many of us (maybe no work if you’re lucky). At the end of the week we have a very special Thanksgiving. Special because holidays that bring friends and family together are alway...
by Zach Heller Marketing on Nov 18, 2012

"I" of the Consumer Week in Review

It’s Veterans Day. Time to reflect on all that the people who have come before us have given in order to afford us the opportunity to do whatever it is we do. Think about how lucky you are to live where you live and do what you do. It helps to...
by Zach Heller Marketing on Nov 11, 2012

“I” of the Consumer Week in Review

This past one was too crazy a week to review. And as if we needed a quick turnaround, the presidential election looms just two days away. My thoughts and prayers go out to those affected by Hurricane Sandy. I was lucky enough to have friends and fami...
by Zach Heller Marketing on Nov 4, 2012

“I” of the Consumer Week in Review

This past week I saw my first holiday commercial of the season. It was a pre-November holiday savings announcement. At this moment the company that ran the ad escapes me, but I know it was a large national retail store (not Walmart, maybe Target). I...
by Zach Heller Marketing on Oct 28, 2012

"I" of the Consumer Week in Review

Where are your priorities? Is your company focused on increasing shareholder value or improving customer experience? Is your company focused on creating new products or improving existing products? Is your company focused on adding value or cutting c...
by Zach Heller Marketing on Oct 21, 2012

"I" of the Consumer Week in Review

Greetings from Blacksburg, Virginia. Well, if I’m being honest, greetings from the ride home from Blacksburg.  I spent the last couple of days in collegiate paradise, taking in the homecoming scene, the game, and everything else a college...
by Zach Heller Marketing on Oct 14, 2012

Free Digital Copy of My Book

Last year I first published my book, The Fundamentals of Email Marketing: 7 Things You Need to Know to Achieve Success. Thus far, I’ve been more than thrilled with the response and feedback that I’ve gotten. And today, I’m proud to...
by Zach Heller Marketing on Oct 10, 2012

"I" of the Consumer Week in Review

If you watched the presidential debate this past week you probably were left with the same feeling as I was. Confused, annoyed, depressed. Hating Jim Lehrer’s inability to control the room. Despising the fact that politicians are allowed to lie...
by Zach Heller Marketing on Oct 7, 2012

"I" of the Consumer Week in Review

What does October mean for marketers? Let’s start by looking at the calendar. Columbus Day, National Boss Day (everyday?), United Nations Day (I work right there), and Halloween. I can think up a few promotions already. But for this marketer, i...
by Zach Heller Marketing on Sep 30, 2012

"I" of the Consumer Week in Review

Fall. The first full day of Autumn is today. For marketers, the back to school rush is over and the gear up for the holiday season begins. As we wind down the third quarter of the calendar year, do a quick spot check to make sure your marketing progr...
by Zach Heller Marketing on Sep 23, 2012

“I” of the Consumer Week in Review

How someone running for United States Senator can be so blatantly ignorant and offensive as to publicly suggest the women can’t get pregnant from a rape is not quite beyond me. Many people ARE offensive, or narrow-minded, and/or dumb. How voter...
by Zach Heller Marketing on Aug 26, 2012

"I" of the Consumer Week in Review

Two weeks from Labor Day Weekend and the unofficial end of the summer. I hope you got the most out of this summer that you possibly could. Take a moment to reflect on the last couple of months and if there is any part of your questioning whether or n...
by Zach Heller Marketing on Aug 19, 2012

“I” of the Consumer Week in Review

It’s been one week since I got back from my stay in Seattle and I’m still adjusting to being back on the east coast. The humidity! I’ve got to say that by providing a great customer experience, JetBlue has created a super fan out of...
by Zach Heller Marketing on Aug 12, 2012

"I" of the Consumer Week in Review

As this post goes live I’m flying back from Seattle to New York. It’s nice to take a break from the day to day every once in awhile. Today’s full schedules make that tough, but the time away allows you to rest your mind and experien...
by Zach Heller Marketing on Aug 5, 2012

"I" of the Consumer Week in Review

This past week I celebrated my 28th birthday! I forgot to brag about it on the blog on Wednesday, so I decided to do it today. Sometimes I debate whether or not to publicize my age, because I think that in a lot of ways, people might see 28 and see s...
by Zach Heller Marketing on Jul 29, 2012

"I" of the Consumer Week in Review

The major news from the tech world this past week was the appointing of Marissa Mayer as Yahoo!’s new CEO. And since everyone else has already had the chance to weigh in on it again and again, I figured I would take a stab at it now, on a much...
by Zach Heller Marketing on Jul 22, 2012

"I" of the Consumer Week in Review

And just like that, we’re halfway through July. I’m excited to announce that production of my second book is beginning this month, with a release date in the Spring of 2013 to be announced as it gets closer. The book will be about brandin...
by Zach Heller Marketing on Jul 15, 2012

“I” of the Consumer Week in Review

Marketing can be like a great fireworks show when you do it right. There will be anticipation and awe. People will be inspired. Not every message will resonate with the entire crowd, but there will be something in there that grabs each person individ...
by Zach Heller Marketing on Jul 8, 2012


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