awhitaker Profile

Aaron Whitaker

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I'm an award-winning copywriter, blogger, social media specialist and SEO aficionado.
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Blogs Owned

1 - 32fishing

32fishing is a website created by fishermen for fishermen. Featuring fishing tips, fishing gear talk.. and a fishing store; 32fishing has everything a fisherman needs.

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Other Tags: fishing, fishing tips, fishing gear, fly fishing

Home site of Aaron Whitaker, a copywriter, blogger, social media guru and SEO specialist.

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Other Tags: copywriter, advertising, social media, seo, marketing

Latest Blog Posts

  • Make Google Glass Cool!
    on Jun 12, 2013 in Blog
    This morning after checking out the tumblr page White Men Wearing Google Glass, it became very clear to me what Google needs to do and not to do in marketing Google Glass. If Google wants Glass to be the next big thing that everyone wants, they need...
  • Gorilla Marketing – Ads on Zoo Animals  No it’s not a typo. It’s marketing on gorillas and other zoo animals. It was only a matter of time before someone put ads on zoo animals. If you think about it, hundreds of people stream through zoos every day all throughout the wo...
  • QR Codes on Billboards…Seriously?
    on Feb 18, 2013 in Blog Uncategorized Advertising QR code
      Sometimes I’m perplexed by the stupidity of advertising and while I usually try to keep my mouth shut and not criticize my fellow colleagues’ work, sometimes I just have to speak up. And this time it’s about QR Codes on billb...
  • With Controversy Comes Great Sales…Sometimes
    on Jan 16, 2013 in Blog
      Sometimes it’s all about the name of a product or brand. If the name brings controversy and criticism and outcry; then it will ultimately bring sales. But can a name go too far? The answer is yes, a name of a brand or product can go too far.
  • Campbell’s Soup Celebrates Warhol and Sells Lots of Soup
    on Jan 16, 2013 in Blog
    If you are in the food and drink business and want to sell a lot of your product quickly, limited-edition packaging will usually do it. You usually see the beer and spirits industry roll out limited-edition bottles and cans but this time it’s Campb...
  • David Lynch Teams Up With…Dom Perignon?
    on Jan 16, 2013 in Blog
    I’m a big fan of David Lynch and his work. From Twin Peaks to Blue Velvet to Mulholland Drive; he has a very mysterious, dark and quirky vision to his movies. His work is definitely an acquired taste that doesn’t appeal to everyone, which is why...
  • The Perfect Christmas Gift for Fishermen – 2 Temple Fork Rods for the Price of 1
    on Nov 19, 2012 in Fishing Gear Fishing Tips
    I took advantage of this deal last month and got two 7’6″ ML Temple Fork G. Loomis Spinning Rods for the price of one. I’ve heard a lot of great things about these rods and they’ve been on my list to get for over a year now. T...
  • Is Direct Mail Facing Extinction?
    on Aug 13, 2012 in Blog
    I remember in the 90’s when people would complain about all the ‘junk mail’ they would get in the mail. Along with their bills and letters from family, there would be a small stack of flyers and ads and other direct mail pieces. It was terrible...
  • Living Up To The Hype? – The MS Surface Unveiling
    on Aug 13, 2012 in Blog
    If you’re into new technology, then you’ve probably been hearing and reading about all the hype and rumors leading up to Microsoft’s secret press conference yesterday. With all the chatter on social media, blogs, Web sites and other media chann...
  • The Rising Temps and Your Brand
    on Aug 13, 2012 in Blog
    It seems like it’s been a long, long time since I’ve seen cooler temperatures. I almost welcome 90-degree weather now with the mercury pushing 100 for what seems like eternity but is more like four or five days. With these ridiculous temperatures...
  • Opt-In versus Opt-Out: The Science of Participation.
    on Aug 13, 2012 in Blog
    When it comes to brands extending their message, many businesses have newsletters or weekly deals or other incentives for customers and fans to opt-in to. But if you’ve been in the business long enough, you soon realize that a low percentage of peo...
  • The Magic Word for Viral Marketing is…FREE!
    on Aug 13, 2012 in Blog
    Most of us know about how ‘Free Shipping’ is a great way to attract more customers and increase sales Online but did you know the word ‘Free’ in other ways to increase traffic and sales? By using the word ‘Free’, you could easily increase...
  • I’ve Got a Feeling
    on Aug 13, 2012 in Blog
    “The product doesn’t make the story, it complements the story”. That’s the line that kept going through my head last night when I was thinking about successful brands and how it’s less about the features and benefits of the product or brand...
  • Advertising to the Fourteen-Year-Old Boy.
    on Aug 13, 2012 in Blog
    My son just turned fourteen about a month ago and if I want to talk to him, I know where he will be. He will either be in front of the family room TV or in front of the family computer. The only other place I ever find him is in his bed sleeping but...
  • David Lynch Teams Up With…Dom Perignon?
    on Aug 13, 2012 in Blog
    I’m a big fan of David Lynch and his work. From Twin Peaks to Blue Velvet to Mulholland Drive; he has a very mysterious, dark and quirky vision to his movies. His work is definitely an acquired taste that doesn’t appeal to everyone, which is why...
  • Chic-Fil-A Says Too Much!
    on Aug 13, 2012 in Blog
    The President of Chic-Fil-A created a social media firestorm this week when he told a Christian news site that the company does not support same-sex marriage. The company has always been known for its support of Christianity with the most obvious exa...
  • Millions of Ad Dollars are Riding on the Supreme Court Decision
    on Jun 28, 2012 in Blog Uncategorized
    Actually it’s not millions but billions of dollars that are riding on the Supreme Courts’ ruling on the Affordable Care Act. According to Brian Wieser, Senior Analyst at Pivotal Research, he said $2.5 billion dollars in marketing and ad spending...
  • Arby’s Shows Us What To Do & Not To Do on Twitter
    on Jun 14, 2012 in Blog Uncategorized
    If you check out the Twitter feed for Arby’s at @arbys, you’ll most likely see a good example of how to use Twitter as a company. Most of Arby’s tweets are replies to customers who are eating there and tweet about it. I’ve always felt this wa...
  • Comcast Punishes DVR Ad Skippers with…Ads
    on Jun 13, 2012 in Blog Uncategorized
    According to FierceCable, Comcast recently filed a patent for technology that would show targeted ads to viewers who skip commercials while watching shows recorded on their DVRs. While this won’t make viewers very happy, it could make Comcast very...
  • Live Más or Live With Más Money?
    on Jun 12, 2012 in Blog Uncategorized
    First of all, I think the new Taco Bell slogan “Live Más” is a good change. ‘Think Outside the Bun” was a good slogan but with the increase in healthy alternatives to ‘bun’ food elsewhere, it was time for a change. My Spanish is a bit ru...