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Latest Blog Posts

• When PR & Corporate Communicators Should Ignore AP Stylebook Rules
  on Aug 5, 2016 in Writing
  Almost all news publications, both print and online, follow the AP Stylebook. Likewise, most public relations professionals follow – or should follow – the style book. When PR pros follow AP style in press releases and other article submissions,...
• How to Measure ROI of Trade Shows
  on Aug 4, 2016 in Measurement marketing measurement PR PR measurement trade shows
  Trade show offer valuable marketing and public relations benefits, including sales leads, media coverage and brand exposure. Trade shows are also expensive. Booth space, attendee registration, booth design and setup, giveaways, promotions, employees...
• Marketers Irate over Olympic Restrictions
  on Aug 3, 2016 in Marketing
  A new warning from the United States Olympic Committee (USOC) puts marketers and PR pros on guard. Some commentators call the USOC’s aggressive protection of its trademarks outlandishly extreme. A new USOC letter warns non-sponsor companies against...
• How Brands Can Counteract Ad Blockers
  on Aug 3, 2016 in Advertising Ad blockers advertising native advertising public relations sponsored content
  Ad blockers threaten digital marketing and the digital publishing ecosystem, many believe. Few online publishers earn income from paid subscriptions; most rely on advertising to pay their bills. By decreasing the number of impressions from online adv...
• Higher Education Institutions See Benefits in Social Media Listening
  on Aug 2, 2016 in Social Media advertising colleges Higher education social media social media marketing social media monitoring universities
  Most higher education institutions recognize the importance of employing social media monitoring to listen to what stakeholders are saying. That’s just one of the many insights from the latest Survey of Social Media in Advancement, sponsored by CAS...
• How Brands Use Twitter Effectively
  on Aug 2, 2016 in Twitter social media marketing
  Twitter remains a vital social media channel for most companies, despite recent competition from increasingly popular photo-sharing sites like Snapchat and Instagram. Studies show that over two-thirds of Twitter users have discovered a new small or m...
• CEO Engagement on Facebook (and Other Social Media Networks)
  on Jul 29, 2016 in Facebook social media social media marketing
  Companies and nonprofit organizations understand the importance of Facebook. B2C brands especially realize the power of the world’s most popular social media network. CEOs tend to ignore Facebook or maintain a passive presence, posting only occasio...
• Critical PR Lessons from Alligator Tweet by Disney Intern
  on Jul 22, 2016 in Public Relations Employee communications PR PR pros public relations social media social media monitoring
  Disney’s firing and subsequent rehiring of an intern over a single tweet about alligators showcases how social media has changed public relations. PR can learn several important lessons from the story. Disney intern Shannon Sullivan tweeted a photo...
• How Marketers Succeed on Instagram
  on Jul 21, 2016 in Instagram
  Instagram boasts more than 500 million users, including more than 300 million daily active users. It’s been gaining 100 million users, or Instagramers, every nine months. Because of that rapid growth, Instagram has joined the ranks of Twitter and L...
• How to Prepare for Successful Media Interviews
  on Jul 21, 2016 in Media Relations journalism media relations PR PR pros public relations
  Although business executives and subject matter experts have extensive knowledge on their particular companies and niche areas, they may not be experts at media interviews. It’s PR’s role to prepare and train them for media interviews. While medi...
• Social Media Analytics Soon to Predict Consumer Behavior
  on Jul 20, 2016 in Social Media Measurement social media marketing social media measurement social media monitoring
  Predictive analytics may be the next phase for social media monitoring and measurement. The pattern of posts by consumers in social media often reveals interests, preferences and intent of individuals or groups. Predictive analytics employs data mini...
• Dangers of Misusing Rio 2016 Olympics in PR & Marketing Promotions
  on Jul 20, 2016 in Marketing 2016 olympics marketing PR PR pros public relations
  You’d think the 2016 summer Olympics in Rio De Janeiro would offer a goldmine of PR and marketing potential. They might. Referring to the Olympics in promotional material also poses serious legal risks.   Unless your company is an official Olympic...
• PR Measurement and Marketing Lessons from Trump’s Successful Primary Campaign
  on Jul 19, 2016 in PR Measurement AVEs media measurement PR PR measurement PR pros public relations social media measurement social media monitoring Trump
  Donald Trump’s primary victories and imminent nomination as Republican presidential candidate took pundits, public relations and marketing experts by surprise. If anyone should have predicted Trump’s success, it’s PR pros. After all, politics i...
• Marketing Lessons from the Pokémon GO Craze
  on Jul 19, 2016 in Marketing marketing Pokemon
  Since the Pokémon GO exploded into popularity this month, marketers have been busy attempting to capture marketing benefits and lessons from the augmented reality game. Players hunt animated Pokémon creatures that appear on their phone screens. Dif...
• Gauging the Value of Twitter Followers
  on Jul 18, 2016 in Twitter PR pros public relations social media social media marketing
  Twitter remains a major channel for reaching potential customers, despite growing competitive challenges from other social media networks. PR pros, marketers and other business people typically tweet frequently to attract followers, build relationshi...
• Social Media Listening: Huge Benefits Await Pharma, Biotech Firms that Surmount Regulatory Fears
  on Jul 15, 2016 in Social Media Monitoring Biotech CyberAlert Healthcare Pharma Pharmaceutical social media social media measurement social media monitoring
  Although many pharmaceutical and biotech companies have a social media presence, most do not take full advantage of the wealth of information obtainable through social media listening, experts say. Many healthcare companies hesitate to adopt social m...
• How Nonprofits Succeed in Social Media Marketing
  on Jul 15, 2016 in Nonprofits cause marketing nonprofit PR nonprofits social media social media marketing social media measurement social media monitoring
  Most nonprofits understand that social media offers an increasingly powerful channel for communicating with constituencies, soliciting donations and promoting their cause. Nonprofit social media marketing is growing three times as fast as email. Emai...
• People Often Prefer Text Over Video, Research Reveals
  on Jul 14, 2016 in Video digital marketing marketing news publishers PR video marketing videos
  News publishers and marketers are jumping headlong into online video, based on multiple studies showing that video attracts more viewers than text and still graphics. Many in publishing and marketing expect that video will soon dominate the internet.
• 8 Tips for Pitching to the Media
  on Jul 13, 2016 in Pitching journalism media relations PR PR pros press release public relations
  Pitching” to journalists and bloggers remains an indispensable PR skill despite the rising influence of social media. As PR pros develop content marketing, social media and video programs, they can’t neglect media relations.  When done well, med...
• Facebook Live: A New Public Relations Opportunity
  on Jul 1, 2016 in Facebook Live streaming video media relations Pitching PR PR measurement PR pros public relations video video marketing
  Facebook Live may offer a new and valuable media relations options for PR pros. Facebook recently began promoting its live streaming service and has started paying major publishers like BuzzFeed, The New York Times and the Huffington Post to use the...