Latest Blog Posts for CBD inTouch

• Content Marketing and the Customer Journey – Part III: The Sales Process
  on Dec 18, 2014 in Public Relations & Social Media content marketing customer journey Jean Ban measuring content marketing sales funnel sales process
  Once your content team has organized your content assets, it’s time to develop a content strategy that aligns appropriate content with your customer’s journey through a sales process (for a definition of content marketing and tips on how to organ...
• Content Marketing and the Customer Journey – Part II: The Content Audit
  on Dec 17, 2014 in Public Relations & Social Media content curation content marketing customer journey Jean Ban
  Getting started with a content marketing strategy can seem a little daunting. Some folks believe content marketing is pretty much what they’ve always done as marketing communications pros: developing communications deployed across channels with mea...
• Content Marketing and the Customer Journey – Part I: A Definition
  on Dec 15, 2014 in Digital Public Relations & Social Media content content marketing Jean Ban
  Content marketing has rapidly evolved as an integral element of brand storytelling. Over the last few years, content evangelists—like Content Marketing Institute Founder Joe Pulizzi—have created an army of advocates and content marketing has beco...
• Digital Marketing in 2015: Predictions
  on Dec 3, 2014 in Digital
  Here at CBD, the majority of the marketing we do is digital. We eat-sleep-breathe digital, as a matter of fact. Our art directors code. Our copywriters draw UX maps. Seriously. So our clients often ask for our advice, opinions and assistance on eve...
• Brand Ambassadorship Starts at Home
  on Nov 11, 2014 in Branding
  Being the 4th of 5 children, and the second of two daughters, I know what it is to be a human challenger brand. I was not, nor would I ever be first-to-market. I would however, be called by my eldest sibling’s name, with regularity…and his name i...
• The 3% Conference? 100% worth it.
  on Nov 7, 2014 in Branding
  Earlier this week I attended The 3% Conference in San Francisco. The aim of the conference, founded by Kat Gordon, is to “Champion Creative Female Talent and Leadership.” It definitely did not disappoint. The 500+ attendees had the pleasure of he...
• Are Hashtags the New SEO?
  on Nov 4, 2014 in Digital Public Relations & Social Media Google hashtags search marketing SEO Twitter
  Since we shared our recent video about starting a hashtag campaign, we’ve been pretty curious about how this Twitter phenomenon could play out in the wide world of search. So I rounded up our social media maven, Jessie and our Director of Inter...
• CBD at DMA 2014: Leveraging Social Media for Lead Generation
  on Oct 30, 2014 in Database & Direct Marketing Public Relations & Social Media DMA 2014
  The statistics are impressive.  More and more marketers are reporting success in using social media to assist in their lead generation and customer acquisition efforts. However, in an informal poll I conducted during our presentation at this week&#...
• Build Your Lead Funnel with Social Media
  on Oct 22, 2014 in Public Relations & Social Media Instagram LinkedIn Pinterest Twitter
  Social media is just for posting content and engaging with followers, right? Wrong. So wrong. When it comes to turning fans and friends into qualified prospects and leads, social media can be a seriously powerful tool. Here are the five social media...
• Snap Out of It: Retributions of the Snapchat Hack
  on Oct 17, 2014 in Digital hack privacy snapchat
  Regardless of whether or not you use the Snapchat app, the recent hack is something that you should know about—in the interest of your own privacy, online and off. What happened More than 200,000 private photos and videos were leaked from third-par...

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