The Business Models & Strategy blog is an online resource center for entrepreneurs, small business owners, business and marketing professionals.
Owner: Anthony_Michail
Listed in: Business
Language: English
Tags: Business strategy, competitive strategy, marketing strategy, business templates, marketing toolkit
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Latest Blog Posts for Business Models & Strategy
- BusinessDay - Weaker rand shifts outlook for inflation, rateson Sep 16, 2011BusinessDay - Weaker rand shifts outlook for inflation, rates...
- How to Avoid the Four Threats of CRMon Sep 2, 2011 in CRMCompanies spend enormous amount of money into Customer Relationship Management (CRM) but according to my experience most initiatives fail to deliver. Below are the reasons why is happening and some tips to raise the odds for success. The promis...
- How to apply a Cost Leadership Strategy within a Company’s Value Chainon Aug 3, 2011 in competitive strategyFollowing my previous post regarding “How to apply a Differentiation Strategy within a Company’s Value Chain”, I will now discuss the Cost Leadership Strategy. Campbell et al. (2002) purport that value chain analysis is central to identify...
- How to apply a Differentiation Strategy within a Company’s Value Chainon Jul 23, 2011 in competitive strategyAs it was introduced in previous posts, the purpose of a competitive strategy is to generate superior profits compared to its rivals. Companies require viable number of buyers end up preferring a company’s product offering because of the supe...
- Brief Summary of Competitive Strategy Frameworks which you can use to create and develop your competitive strategyon Jul 20, 2011 in competitive strategyBelow is a summary of various competitive strategy frameworks that you can employ to create and develop your business’s competitive strategy.Hayes & Schmenner (1978)Hayes & Schmenner (1978) identify five different dimensions that can assist...
- Brief Guide: Methods for Developing your Competitive Advantageon Jul 16, 2011 in Checklists competitive strategyThe methods for developing a sustainable competitive advantage can be divided into three main groups:1 Organizational advantagesEconomies of scope and /or scaleFlexibilityCompetitive stanceSizeSpeed of responsePast performanceFinancial strengthsPatte...
- Principles of a Marketing Audit: Increase your Business’s Effectiveness & Evaluate your Marketing Strategyon Jul 2, 2011 in Marketing Audit Marketing PlanA Marketing Audit is a systematic examination of an organization's marketing objectives, strategies, organization and performance. Its purpose is:to examine the effectiveness of current marketing strategy and tactics to identify under-utili...
- Porter’s Differentiation Strategy & Ways of Achieving iton Jul 1, 2011 in competitive strategy Free TemplatesPorter’s Differentiation Strategy Another way of achieving a competitive advantage for companies is through differentiation strategy (Porter, 1980). In strategic marketing and management literature, the differentiation strategy has been...
- Use of Porter’s (1985) Value Chain Frameworkon Jun 30, 2011 in competitive strategy Free TemplatesUse of Porter’s (1985) Value Chain FrameworkPorter’s model of value chain is one of the best known and widely applied models of a company’s value-creation processes (Sanchez and Heene, 2004). According to Porter: “Competitive advan...
- Models to Analyze your Product Portfolio 2on Jun 22, 2011 in Free Templates Product ManagementFollowing my previous blog about Boston Matrix, today I will provide basic guidelines to analyze your product portfolio by employing the Directional Policy Matrix (DPM). Compare to Boston Matrix, DPM allows for a number of factors such as market attr...
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